{"id":10768,"date":"2014-01-17T11:00:37","date_gmt":"2014-01-17T02:00:37","guid":{"rendered":"\/\/ec-orange.jp\/ec-media\/?p=10768"},"modified":"2018-07-24T17:29:59","modified_gmt":"2018-07-24T08:29:59","slug":"%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e6%88%a6%e7%95%a5%e3%82%92%e6%9c%89%e3%81%99%e3%82%8b%e4%bc%81%e6%a5%ad%e3%81%ae%e9%a1%a7%e5%ae%a2%e5%ae%9a%e7%9d%80%e7%8e%87%e3%81%af2","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=10768","title":{"rendered":"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u6709\u3059\u308b\u4f01\u696d\u306e\u9867\u5ba2\u5b9a\u7740\u7387\u306f2\u500d"},"content":{"rendered":"<p>\u30a6\u30a7\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u5e97\u8217\u3092\u542b\u3081\u305f\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u9867\u5ba2\u306b\u5f93\u4e8b\u3059\u308b\u4f01\u696d\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u306e2\u500d<!--more-->\u306e\u9867\u5ba2\u5b9a\u7740\u7387\u3092\u6709\u3059\u308b\u3068\u3044\u3046\u6700\u65b0\u306e\u8abf\u67fb\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nBtoC\u3067\u3042\u308cBtoB\u3067\u3042\u308c\u3001\u9867\u5ba2\u3068\u4e00\u8cab\u3057\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u306f\u5229\u76ca\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<div class=\"sub-summary\">\n<p><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/oret\/Aberdeen-Group.png\"><\/p>\n<p><span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.aberdeen.com\/\" target=\"_blank\">Aberdeen Group<\/a>\uff09<\/span><\/p>\n<\/div>\n<p>Aberdeen Group\u306b\u3088\u3063\u3066\u306a\u3055\u308c\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u6709\u3059\u308b\u4f01\u696d\u304c\u5e73\u5747\u3057\u306689\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u9867\u5ba2\u3092\u3064\u306a\u304e\u3068\u3081\u308b\u306e\u306b\u5bfe\u3057\u3001\u305d\u3046\u3057\u305f\u6226\u7565\u3092\u3082\u305f\u306a\u3044\u4f01\u696d\u306f\u305f\u3063\u305f33\u30d1\u30fc\u30bb\u30f3\u30c8\u306b\u3059\u304e\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u8abf\u67fb\u306f305\u306e\u4f01\u696d\u3092\u5bfe\u8c61\u306b\u884c\u308f\u308c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u90e8\u9580\u306e\u6559\u80b2\u3001\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u578b\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u52b9\u7387\u7684\u306a\u7ba1\u7406\u3001\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u306e\u4f1d\u9054\u30df\u30b9\u3068\u3044\u3063\u305f\u6307\u6a19\u3092\u57fa\u306b\u8abf\u67fb\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<div class=\"sub-summary\">\n<p><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/oret\/omni_channel_1.jpg\"><\/p>\n<p><span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.stclairinteractive.com\/meeting-your-needs\/omni-channel-solutions\" target=\"_blank\">St. Clair Interactive\u300eOmni-Channel Solutions\u300f<\/a>\uff09<\/span><\/p>\n<\/div>\n<p>Aberdeen\u306f\u8abf\u67fb\u5bfe\u8c61\u306e\u3046\u30612\u5272\u306e\u4f01\u696d\u3092\u300c\u512a\u826f\u4f01\u696d\u300d\u3068\u8a8d\u5b9a\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u5185\u5bb9\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<h5>\u25cf\u5e73\u574789\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u9867\u5ba2\u5b9a\u7740\u7387\u3092\u6709\u3057\u3001\u6b8b\u308a8\u5272\u306e\u4f01\u696d\u306e\u5e73\u5747\u306f33\u30d1\u30fc\u30bb\u30f3\u30c8<\/h5>\n<h5>\u25cf\u5e74\u9593\u53ce\u5165\u306f\u5e73\u5747\u3057\u3066\u524d\u5e74\u6bd4\u30679.5\u30d1\u30fc\u30bb\u30f3\u30c8\u4e0a\u6607\u3057\u3066\u304a\u308a\u3001\u6b8b\u308a8\u5272\u306e\u4f01\u696d\u306e\u5e73\u5747\u306f3.4\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u4e0a\u6607<\/h5>\n<h5>\u25cf\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f\u5e73\u5747\u3057\u3066\u524d\u5e74\u6bd47.5\u30d1\u30fc\u30bb\u30f3\u30c8\u4f4e\u4e0b\u3057\u3066\u304a\u308a\u3001\u6b8b\u308a8\u5272\u306e\u4f01\u696d\u306e\u5e73\u5747\u306f0.2\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u4f4e\u4e0b<\/h5>\n<h5>\u25cf85\u30d1\u30fc\u30bb\u30f3\u30c8\u304c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u95a2\u9023\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u6559\u80b2\u3092\u5b9a\u671f\u7684\u306b\u884c\u3063\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u305d\u3046\u3067\u306a\u30448\u5272\u306e\u4f01\u696d\u3067\u5b9f\u65bd\u3057\u3066\u3044\u308b\u306e\u306f66\u30d1\u30fc\u30bb\u30f3\u30c8<\/h5>\n<h5>\u25cf77\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u9867\u5ba2\u304c\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u305d\u3046\u3067\u306a\u30448\u5272\u306e\u4f01\u696d\u306e\u5e73\u5747\u306f48\u30d1\u30fc\u30bb\u30f3\u30c8<\/h5>\n<h5>\u25cf77\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u9867\u5ba2\u304c\u9867\u5ba2\u306e\u8981\u671b\u306b\u5fdc\u3048\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u305d\u3046\u3067\u306a\u30448\u5272\u306e\u4f01\u696d\u3067\u306f77\u30d1\u30fc\u30bb\u30f3\u30c8<\/h5>\n<h5>\u25cf\u512a\u826f\u4f01\u696d\u306e\u3046\u3061 69%\u306e\u4f01\u696d\u304c\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u9867\u5ba2\u304b\u3089\u7e70\u308a\u8fd4\u3055\u308c\u308b\u554f\u3044\u5408\u308f\u305b\u3092\u8a8d\u8b58\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6539\u5584\u306b\u52aa\u3081\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u305d\u3046\u3067\u306a\u30448\u5272\u306e\u4f01\u696d\u3067\u306f42\u30d1\u30fc\u30bb\u30f3\u30c8<\/h5>\n<div class=\"post02\">\n<p><span class=\"mini\">\u3053\u306e\u8a18\u4e8b\u306f<a href=\"http:\/\/www.internetretailer.com\/2013\/12\/31\/why-omnichannel-strategy-matters\" target=\"_blank\">Why an omnichannel strategy matters<\/a>\u3092Orange Blog\u304c\u65e5\u672c\u5411\u3051\u306b\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u30a6\u30a7\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u5e97\u8217\u3092\u542b\u3081\u305f\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u9867\u5ba2\u306b\u5f93\u4e8b\u3059\u308b\u4f01\u696d\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u306e2\u500d","protected":false},"author":2,"featured_media":10769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1207],"tags":[314,868],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/10768"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10768"}],"version-history":[{"count":0,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/10768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/10769"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}