{"id":10798,"date":"2014-02-21T14:45:54","date_gmt":"2014-02-21T05:45:54","guid":{"rendered":"http:\/\/orangeretail.jp\/blog\/?p=1759"},"modified":"2017-10-19T19:07:48","modified_gmt":"2017-10-19T10:07:48","slug":"%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e3%81%ab%e5%af%be%e3%81%99%e3%82%8b%e5%b0%8f%e5%a3%b2%e4%bc%81%e6%a5%ad%e3%81%a8%e9%a1%a7%e5%ae%a2%e3%81%ae%e3%82%ae%e3%83%a3%e3%83%83","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=10798","title":{"rendered":"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u5bfe\u3059\u308b\u5c0f\u58f2\u4f01\u696d\u3068\u9867\u5ba2\u306e\u30ae\u30e3\u30c3\u30d7"},"content":{"rendered":"<p>\u3053\u3053\u6570\u5e74\u3067\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u52e2\u3044\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\uff45\u30e1\u30fc\u30eb\u3084\u30e2\u30d0\u30a4\u30eb\u3001\u30c1\u30e3\u30c3\u30c8\u3084\u5e97\u8217\u306a\u3069\u306e\u5168\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u9867\u5ba2\u304c<!--more-->\u81ea\u7531\u306b\u884c\u304d\u6765\u3067\u304d\u308b\u306e\u304c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u3053\u308c\u3092\u5b9f\u65bd\u3059\u3079\u304d\u304b\u5426\u304b\u306b\u3064\u3044\u3066\u8b70\u8ad6\u304c\u4ea4\u308f\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<div class=\"sub-summary\">\n<p><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/oret\/Screen-Shot-2013-08-05-at-15.02.57.png\"><\/p>\n<p><span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"\u3053\u3053\u306b\u5f15\u7528\u5143\u306eURL\" target=\"_blank\">The Wall Blog\u300eWhy brands should care about getting \u2018omnichannel\u2019 right\u300f<\/a>\uff09<\/span><\/p>\n<\/div>\n<p>\u3057\u304b\u3057\u3053\u3053\u306b\u81f3\u3063\u3066\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u79fb\u884c\u306f\u3082\u306f\u3084\u8b70\u8ad6\u306e\u5bfe\u8c61\u3067\u306f\u306a\u304f\u3001\u65e2\u5b9a\u8def\u7dda\u3068\u3044\u3063\u3066\u3082\u5dee\u3057\u652f\u3048\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306f\u5fc5\u8981\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5f97\u308b\u305f\u3081\u306b\u3059\u3067\u306b\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u8fd1\u306e\u8abf\u67fb\u3067\u306f\u9867\u5ba2\u306e67\u30d1\u30fc\u30bb\u30f3\u30c8\u304c\u8cfc\u5165\u3059\u308b\u524d\u306b\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30db\u30fc\u30e0\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u4eca\u65e5\u3067\u306f\u307b\u3068\u3093\u3069\u5168\u3066\u306e\u9867\u5ba2\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3057\u3001\u4f53\u9a13\u3092\u30b7\u30a7\u30a2\u3057\u305f\u308a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u524d\u63d0\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u30b9\u30de\u30fc\u30c8\u30db\u30f3\u306e\u7528\u9014\u304c\u3069\u3093\u3069\u3093\u5897\u3048\u308b\u306b\u3064\u308c\u3001\u8ca1\u5e03\u3084\u514d\u8a31\u8a3c\u306e\u3088\u3046\u306b\u305d\u306e\u643a\u5e2f\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u884c\u52d5\u306f\u3059\u3067\u306b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308a\u3001\u4f01\u696d\u306f\u305d\u308c\u306b\u8ffd\u3044\u3064\u304b\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u9867\u5ba2\u304c\u671b\u3093\u3067\u3044\u308b\u3082\u306e\u3068\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u3082\u306e\u306b\u306f\u5927\u304d\u306a\u30ae\u30e3\u30c3\u30d7\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u975e\u5e38\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3059\u308b\u9867\u5ba2\u306f\u305f\u3063\u305f7\u30d1\u30fc\u30bb\u30f3\u30c8\u306b\u904e\u304e\u305a\u3001\u5927\u591a\u6570\u306e87\u30d1\u30fc\u30bb\u30f3\u30c8\u304c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u5275\u51fa\u306e\u305f\u3081\u306b\u4f01\u696d\u306f\u3082\u3063\u3068\u52aa\u529b\u3059\u3079\u304d\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"sub-summary\">\n<a title=\"State Farm Call Center\" href=\"http:\/\/flickr.com\/photos\/statefarm\/8163895040\/\"><img decoding=\"async\" src=\"http:\/\/farm8.staticflickr.com\/7113\/8163895040_f57a5d918a.jpg\" \/><\/a><br \/><a title=\"State Farm Call Center\" href=\"http:\/\/flickr.com\/photos\/statefarm\/8163895040\/\">cc licensed ( BY )  flickr photo<\/a> shared by <a href=\"http:\/\/flickr.com\/people\/statefarm\/\">State Farm<\/a>\n<\/div>\n<p>\u3053\u308c\u3092\u6b63\u3057\u304f\u5b9f\u884c\u3067\u304d\u308b\u4f01\u696d\u306f\u91d1\u92ad\u7684\u306b\u3082\u30a4\u30e1\u30fc\u30b8\u7684\u306b\u3082\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e3\u4eba\u306b1\u4eba\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u826f\u3051\u308c\u3070\u3082\u3063\u3068\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u512a\u826f\u3067\u3042\u308c\u3070\u540c\u3058\u4f01\u696d\u3092\u518d\u5ea6\u5229\u7528\u3059\u308b\u3068\u7b54\u3048\u305f\u4eba\u306f82\u30d1\u30fc\u30bb\u30f3\u30c8\u3001\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u3082\u52e7\u3081\u308b\u3068\u7b54\u3048\u305f\u4eba\u306f62\u30d1\u30fc\u30bb\u30f3\u30c8\u306b\u4e0a\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u304c\uff45\u30e1\u30fc\u30eb\u3084\u30e2\u30d0\u30a4\u30eb\u3001\u30c1\u30e3\u30c3\u30c8\u3084\u5e97\u8217\u3067\u306e\u8cfc\u5165\u306b\u6163\u308c\u3066\u304f\u308b\u306b\u3064\u308c\u3001\u4f01\u696d\u306b\u3088\u308b\u4e00\u8cab\u3057\u305f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cb7\u3044\u7269\u4f53\u9a13\u306e\u63d0\u4f9b\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u306e\u57a3\u6839\u3092\u8d8a\u3048\u3066\u4e00\u8cab\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3067\u304d\u308b\u4f01\u696d\u3053\u305d\u304c\u3001\u4ed6\u306e\u4f01\u696d\u306b\u5148\u3093\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4eca\u65e5\u3067\u306f\u4f01\u696d\u304c\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u3066\u5168\u3066\u306e\u63a5\u70b9\u306b\u304a\u3044\u3066\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u306f\u305a\u3060\u3068\u9867\u5ba2\u306f\u8003\u3048\u3066\u3044\u307e\u3059\u300237\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u9867\u5ba2\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3057\u3066\u3082\u3001\u4f55\u304b\u3042\u3063\u305f\u3068\u304d\u306b\u306f\u540c\u3058\u30b5\u30fc\u30d3\u30b9\u30bb\u30f3\u30bf\u30fc\u3068\u3084\u308a\u53d6\u308a\u3092\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u9ad8\u307e\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u4f01\u696d\u304c\u3053\u308c\u304b\u3089\u306e\u5c0f\u58f2\u308a\u3067\u6210\u529f\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<div class=\"post02\">\n<p><span class=\"mini\">\u3053\u306e\u8a18\u4e8b\u306f<a href=\"http:\/\/wallblog.co.uk\/2014\/02\/06\/why-brands-should-care-about-getting-omnichannel-right\/\" target=\"_blank\">Why brands should care about getting \u2018omnichannel\u2019 right<\/a>\u3092Orange Blog\u304c\u65e5\u672c\u5411\u3051\u306b\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u3053\u3053\u6570\u5e74\u3067\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u52e2\u3044\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\uff45\u30e1\u30fc\u30eb\u3084\u30e2\u30d0\u30a4\u30eb\u3001\u30c1\u30e3\u30c3\u30c8\u3084\u5e97\u8217\u306a\u3069\u306e\u5168\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u9867\u5ba2\u304c","protected":false},"author":2,"featured_media":10857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1211],"tags":[314,327],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/10798"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10798"}],"version-history":[{"count":0,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/10798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/10857"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}