{"id":10802,"date":"2014-03-04T13:00:34","date_gmt":"2014-03-04T04:00:34","guid":{"rendered":"http:\/\/orangeretail.jp\/blog\/?p=1903"},"modified":"2017-10-19T19:09:31","modified_gmt":"2017-10-19T10:09:31","slug":"%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e3%83%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%b8%e3%81%aecmo%e6%84%8f%e8%ad%98%e8%aa%bf%e6%9f%bb","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=10802","title":{"rendered":"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306eCMO\u610f\u8b58\u8abf\u67fb"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9ad8\u8cac\u4efb\u8005\u3067\u3042\u308bCMO\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u306e\u7d50\u679c\u300185\u30d1\u30fc\u30bb\u30f3\u30c8\u306eCMO\u306f\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u4e0d\u8db3\u3001<!--more-->\u30c4\u30fc\u30eb\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4e0d\u8db3\u306b\u3088\u308a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u5c0e\u5165\u306b\u652f\u969c\u304c\u51fa\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3055\u3089\u306b\u300182\u30d1\u30fc\u30bb\u30f3\u30c8\u306f\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u8a55\u4fa1\u3059\u308b\u80fd\u529b\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u305f\u3081\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308c\u3089\u308c\u3066\u3044\u306a\u3044\u3068\u56de\u7b54\u3057\u300180\u30d1\u30fc\u30bb\u30f3\u30c8\u306f\u4eba\u6750\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n\u8abf\u67fb\u3067\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u7d4c\u9a13\u3059\u308b\u5168\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3044\u3066\u8a08\u753b\u3001\u5b9f\u65bd\u3001\u8a55\u4fa1\u3001\u6700\u9069\u5316\u3059\u308b\u6226\u7565\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"sub-summary\">\n<p><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/oret\/01_ja.jpg\"><\/p>\n<p><span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.marketingprofs.com\/charts\/2014\/24363\/cmos-struggling-with-omni-channel-marketing\" target=\"_blank\">MarketingProfs\u300eCMOs Are Struggling to Master Omni-Channel Marketing\u300f<\/a>\uff09<\/span><\/p>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u8abf\u67fb\u306f223\u4eba\u306eCMO\u3092\u5bfe\u8c61\u306b\u3057\u3066\u304a\u308a\u3001\u5927\u591a\u6570\u306e86.7\u30d1\u30fc\u30bb\u30f3\u30c8\u306f\u5e74\u9593\u3067\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b500\u4e07\u30c9\u30eb\u4ee5\u4e0a\u3092\u8cbb\u3084\u3059\u4f01\u696d\u300139.9\u30d1\u30fc\u30bb\u30f3\u30c8\u306f5,000\u4e07\u30c9\u30eb\u4ee5\u4e0a\u3092\u8cbb\u3084\u3059\u4f01\u696d\u306eCMO\u3067\u3059\u3002<\/p>\n<h2 class=\"post-h2\">\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/h2>\n<p>84.6\u30d1\u30fc\u30bb\u30f3\u30c8\u306f\u81ea\u793e\u306e\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u306e\u5168\u304f\u8a55\u4fa1\u3057\u3066\u3044\u306a\u3044\u304b\u3001\u30b5\u30a4\u30c8\u306e\u5165\u53e3\u3068\u51fa\u53e3\u3068\u500b\u5225\u306b\u8a55\u4fa1\u3059\u308b\u304b\u305d\u306e\u4ed6\u306e\u65b9\u6cd5\u3067\u8a55\u4fa1\u3059\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"sub-summary\">\n<p><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/oret\/02_ja.jpg\"><\/p>\n<p><span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.marketingprofs.com\/charts\/2014\/24363\/cmos-struggling-with-omni-channel-marketing\" target=\"_blank\">MarketingProfs\u300eCMOs Are Struggling to Master Omni-Channel Marketing\u300f<\/a>\uff09<\/span><\/p>\n<\/div>\n<p><strong>\u307b\u3068\u3093\u3069\u306e\u56de\u7b54\u8005\u306f\u30c1\u30e3\u30cd\u30eb\u304c\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8a55\u4fa1\u3059\u308b\u80fd\u529b\u306b\u5bfe\u3057\u3066\u6e80\u8db3\u3057\u3066\u304a\u3089\u305a\u300169.8\u30d1\u30fc\u30bb\u30f3\u30c8\u304c\u300c\u307e\u305a\u307e\u305a\u300d\u3084\u300c\u4f4e\u3044\u300d\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/strong><br \/>\n<strong>\u300c\u3068\u3066\u3082\u9ad8\u3044\u300d\u3068\u56de\u7b54\u3057\u305f\u306e\u306f4.8\u30d1\u30fc\u30bb\u30f3\u30c8\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/strong><\/p>\n<div class=\"sub-summary\">\n<p><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/oret\/03_ja.jpg\"><\/p>\n<p><span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.marketingprofs.com\/charts\/2014\/24363\/cmos-struggling-with-omni-channel-marketing\" target=\"_blank\">MarketingProfs\u300eCMOs Are Struggling to Master Omni-Channel Marketing\u300f<\/a>\uff09<\/span><\/p>\n<\/div>\n<h2 class=\"post-h2\">2014 \u5e74\u306e\u512a\u5148\u4e8b\u9805<\/h2>\n<p>CMO\u3089\u306f\u300c\u30e2\u30d0\u30a4\u30eb\u30fb\u30b3\u30de\u30fc\u30b9\uff0f\u5e83\u544a\u300d\u3084\u300c\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u6d3b\u7528\u300d\u30922014\u5e74\u306e\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u300c\u91cd\u8981\u3067\u3042\u308b\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u306f\u5171\u306b28.4\u30d1\u30fc\u30bb\u30f3\u30c8\u306b\u4e0a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"sub-summary\">\n<p><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/oret\/04_ja.jpg\"><\/p>\n<p><span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.marketingprofs.com\/charts\/2014\/24363\/cmos-struggling-with-omni-channel-marketing\" target=\"_blank\">MarketingProfs\u300eCMOs Are Struggling to Master Omni-Channel Marketing\u300f<\/a>\uff09<\/span><\/p>\n<\/div>\n<div class=\"post02\">\n<p><span class=\"mini\">\u3053\u306e\u8a18\u4e8b\u306f<a href=\"http:\/\/www.marketingprofs.com\/charts\/2014\/24363\/cmos-struggling-with-omni-channel-marketing\" target=\"_blank\">CMOs Are Struggling to Master Omni-Channel Marketing<\/a>\u3092Orange Blog\u304c\u65e5\u672c\u5411\u3051\u306b\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9ad8\u8cac\u4efb\u8005\u3067\u3042\u308bCMO\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u306e\u7d50\u679c\u300185\u30d1\u30fc\u30bb\u30f3\u30c8\u306eCMO\u306f\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u4e0d\u8db3\u3001","protected":false},"author":2,"featured_media":10866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1208],"tags":[314,452],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/10802"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10802"}],"version-history":[{"count":0,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/10802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/10866"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}