{"id":11246,"date":"2014-02-06T11:23:58","date_gmt":"2014-02-06T02:23:58","guid":{"rendered":"http:\/\/orangeretail.jp\/blog\/?p=1566"},"modified":"2018-07-24T17:30:02","modified_gmt":"2018-07-24T08:30:02","slug":"%e5%b0%8f%e5%a3%b2%e5%ba%97%e8%88%97%e3%81%ab%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%bc%e3%81%8c%e8%9e%8d%e5%90%88%e3%81%99%e3%82%8b%e6%96%b0%e6%99%82%e4%bb%a3%e3%81%ae%e5%b9%95%e9%96%8b","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=11246","title":{"rendered":"\u5c0f\u58f2\u5e97\u8217\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u878d\u5408\u3059\u308b\u65b0\u6642\u4ee3\u306e\u5e55\u958b\u3051"},"content":{"rendered":"<p>\u3053\u3053\u6570\u5e74\u3001\u6700\u65b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5c0f\u58f2\u696d\u754c\u306e\u3042\u308a\u65b9\u3092\u5927\u304d\u304f\u5909\u3048\u3066\u304d\u3066\u3044\u308b\u306e\u304c\u898b\u3066\u53d6\u308c\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3<!--more-->\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u53ef\u80fd\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53f0\u982d\u306b\u4f34\u3044\u3001\u3053\u308c\u3092\u6709\u52b9\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u8ca9\u58f2\u5074\u3068\u3057\u3066\u306f\u3088\u308a\u6d88\u8cbb\u8005\u306b\u8fd1\u304f\u500b\u4eba\u30ec\u30d9\u30eb\u306b\u5bfe\u5fdc\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u4eca\u3053\u305d\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u9769\u547d\u304c\u5fc5\u8981\u3067\u3042\u308b\u3068\u3044\u3046\u70b9\u3092\u53d6\u308a\u4e0a\u3052\u305f\u8a18\u4e8b\u304c\u3059\u3067\u306bThe Guardian\u8a8c\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u305f\u308a\u3082\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3067\u306f\u3053\u306e\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u9769\u547d\u300d\u306f\u5b9f\u5e97\u8217\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u6628\u5e74\uff11\uff10\u6708\u3001CloudTags\u793e\u306f\u30ed\u30f3\u30c9\u30f3\u306e\u6709\u540d\u9ad8\u7d1a\u30c7\u30d1\u30fc\u30c8\u306b\u304a\u3044\u3066\u3001\u30a2\u30d1\u30ec\u30eb\u8ca9\u58f2\u306e\u30bb\u30fc\u30eb\u30b9\u30b9\u30bf\u30c3\u30d5\u306e\u6301\u3064\u4e00\u822c\u7684\u306a\u8ca9\u58f2\u6280\u8853\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u878d\u5408\u3055\u305b\u308b\u521d\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u5c0e\u5165\u3055\u305b\u307e\u3057\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u5927\u6210\u529f\u3092\u53ce\u3081\u305f\u306e\u3067\u3059\u304c\u3001\u5f53\u521d\u306f\u5f53\u7136\u306e\u3053\u3068\u306a\u304c\u3089\u8ca9\u58f2\u30b9\u30bf\u30c3\u30d5\u5074\u306f\u3059\u3093\u306a\u308a\u7d0d\u5f97\u3057\u3066\u5168\u9762\u5354\u529b\u3068\u3044\u3046\u59ff\u52e2\u306b\u306f\u306a\u3089\u305a\u3001\u5f7c\u3089\u306e\u7406\u89e3\u3068\u5354\u529b\u3092\u5f97\u308b\u3053\u3068\u304c\u4e00\u756a\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<div class=\"sub-summary\">\n<p><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/oret\/IMG_00662.png\"><\/p>\n<p><span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/omnichannel.me\/in-store-retail-technology-the-future-is-now\/\" target=\"_blank\">omnichannel.me\u300eIn-store retail technology \u2013 the future is now\u300f<\/a>\uff09<\/span><\/p>\n<\/div>\n<p>\u305d\u308c\u3067\u3082\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u6210\u529f\u3057\u305f\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u4eba\u9593\u306e\u30b9\u30bf\u30c3\u30d5\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u300c\u4fbf\u5229\u3067\u624b\u52a9\u3051\u3068\u306a\u308b\u3082\u306e\u300d\u3067\u3042\u308b\u306e\u3060\u3068\u3044\u3046\u7406\u89e3\u3092\u6d78\u900f\u3055\u305b\u308b\u3053\u3068\u304c\u51fa\u6765\u305f\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e8b\u5b9f\u3001\u5b9f\u5e97\u8217\u3067\u306e\u30bf\u30d6\u30ec\u30c3\u30c8\u7aef\u672b\u306e\u679c\u305f\u3059\u5f79\u5272\u306f\u300c\u30d3\u30b8\u30cd\u30b9\u306b\u904a\u3073\u30b4\u30b3\u30ed\u3092\u52a0\u3048\u308b\u3082\u306e\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u8a00\u3044\u65b9\u3082\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u300c\u30d3\u30b8\u30cd\u30b9\u300d\u306e\u89b3\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u5e97\u8217\u5185\u306e\u5546\u54c1\u60c5\u5831\u304c\u63d0\u4f9b\u3055\u308c\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u6d88\u8cbb\u8005\u3068\u9577\u304d\u306b\u308f\u305f\u308b\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u3044\u304f\u4e0a\u3067\u5927\u5909\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4eba\u6c17\u5546\u54c1\u306a\u3069\u306f\u3059\u3050\u306b\u58f2\u308a\u5207\u308c\u3066\u3057\u307e\u3044\u3001\u6d88\u8cbb\u8005\u304c\u5e97\u5185\u306b\u304a\u3044\u3066\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5f8c\u65e5E\u30e1\u30fc\u30eb\u3067\u305d\u306e\u6d88\u8cbb\u8005\u304c\u5e97\u8217\u3067\u8208\u5473\u3092\u6301\u3063\u305f\u308a\u5b9f\u969b\u306b\u8a66\u7740\u3057\u3066\u307f\u305f\u5546\u54c1\u306e\u5165\u8377\u60c5\u5831\u306a\u3069\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u307e\u307e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u3078\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3082\u51fa\u6765\u307e\u3059\u3057\u3001\u307e\u305f\u6539\u3081\u3066\u5e97\u8217\u3078\u8db3\u3092\u904b\u3093\u3067\u3082\u3089\u3046\u304d\u3063\u304b\u3051\u306b\u3082\u306a\u308a\u5f97\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u5546\u54c1\u306e\u753b\u50cf\u4ed8\u304d\u8aac\u660e\u6587\u304c\u6e96\u5099\u3067\u304d\u308b\u3068\u3044\u3046\u306e\u3082\u3001\u305f\u3060\u5358\u306b\u7d19\u306b\u66f8\u3044\u305f\u60c5\u5831\u3084\u643a\u5e2f\u3067\u64ae\u3063\u305f\u3042\u307e\u308a\u30d1\u30c3\u3068\u898b\u6804\u3048\u306e\u3057\u306a\u3044\u5199\u771f\u3092\u4f7f\u3046\u306e\u306b\u6bd4\u3079\u308c\u3070\u901a\u5e38\u696d\u52d9\u306b\u5927\u304d\u306a\u30d7\u30e9\u30b9\u3068\u306a\u308b\u306e\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<div class=\"sub-summary\">\n<p><a title=\"iPad Fashion\" href=\"http:\/\/flickr.com\/photos\/smemon\/9402171900\/\"><img decoding=\"async\" src=\"http:\/\/farm8.staticflickr.com\/7444\/9402171900_9f6b4fa4ea.jpg\" \/><\/a><br \/><a title=\"iPad Fashion\" href=\"http:\/\/flickr.com\/photos\/smemon\/9402171900\/\">cc licensed ( BY )  flickr photo<\/a> shared by <a href=\"http:\/\/flickr.com\/people\/smemon\/\">Sean MacEntee<\/a><\/p>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u30bf\u30d6\u30ec\u30c3\u30c8\u7aef\u672b\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30c7\u30b6\u30a4\u30f3\u3084\u30d6\u30e9\u30f3\u30c9\u3001\u8272\u306a\u3069\u3092\u691c\u7d22\u3057\u306a\u304c\u3089\u304a\u5ba2\u69d8\u4e00\u4eba\u3072\u3068\u308a\u306b\u30de\u30c3\u30c1\u3057\u305f\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u8ca9\u58f2\u30b9\u30bf\u30c3\u30d5\u306b\u3068\u3063\u3066\u306f\u65b0\u3057\u3044\u696d\u52d9\u30a2\u30a4\u30c7\u30a2\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u6e90\u3068\u3057\u3066\u91cd\u5b9d\u304c\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u73fe\u5834\u306e\u30b9\u30bf\u30c3\u30d5\u306e\u58f0\u3068\u3057\u3066\u3082\u300c\u6211\u3005\u306f\u5b9f\u969b\u306b\u306f\u304a\u5e97\u306b\u3069\u306e\u5546\u54c1\u306e\u5728\u5eab\u304c\u3069\u308c\u3060\u3051\u3042\u308b\u304b\u3068\u304b\u3001\u305f\u304f\u3055\u3093\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u4e2d\u304b\u3089\u305d\u308c\u305e\u308c\u306e\u304a\u5ba2\u69d8\u306b\u3069\u3061\u3089\u306e\u5546\u54c1\u3092\u304a\u52e7\u3081\u3057\u305f\u3089\u826f\u3044\u306e\u304b\u3068\u3044\u3046\u306e\u306f\u5224\u65ad\u3057\u3065\u3089\u3044\u306e\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u30b7\u30b9\u30c6\u30e0\u306f\u5927\u5909\u5f79\u306b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u300d\u3068\u3044\u3046\u610f\u898b\u304c\u6319\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u30bb\u30fc\u30eb\u30b9\u62c5\u5f53\u8005\u304c\u30c7\u30d0\u30a4\u30b9\u306e\u6301\u3064\u6a5f\u80fd\u3092\u4f7f\u3044\u3053\u306a\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u6700\u8fd1\u3067\u306f\u30a2\u30d7\u30ea\u81ea\u4f53\u306b\u3069\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u8ffd\u52a0\u3057\u3066\u6b32\u3057\u3044\u304b\u3068\u3044\u3046\u30ea\u30af\u30a8\u30b9\u30c8\u3082\u51fa\u3066\u304f\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3053\u306e\u3088\u3046\u306a\u4e8b\u304b\u3089\u5b9f\u5e97\u8217\u306b\u304a\u3051\u308b\u6700\u65b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528\u304c\u3082\u305f\u3089\u3059\u52b9\u679c\u306b\u5bfe\u3059\u308b\u73fe\u5834\u3067\u306e\u7406\u89e3\u30fb\u95a2\u5fc3\u5ea6\u304c\u3088\u308a\u6df1\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u898b\u3066\u53d6\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65b0\u4f5c\u304c\u5165\u8377\u3057\u305f\u969b\u306e\u304a\u77e5\u3089\u305b\u3084\u5165\u8377\u4e88\u5b9a\u306e\u5546\u54c1\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092E\u30e1\u30fc\u30eb\u3067\u6d41\u3057\u305f\u308a\u3001\u5148\u884c\u4e88\u7d04\u306e\u53d7\u4ed8\u306a\u3069\u3082\u53d6\u308a\u6271\u3046\u3068\u3044\u3063\u305f\u30a2\u30a4\u30c7\u30a2\u3082\u73fe\u5834\u30b9\u30bf\u30c3\u30d5\u304b\u3089\u4e0a\u304c\u3063\u3066\u304d\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u300c\u904a\u3073\u30b4\u30b3\u30ed\u300d\u306e\u89b3\u70b9\u3067\u306f\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3092\u5b9f\u969b\u306b\u304a\u5ba2\u69d8\u306e\u524d\u3067\u697d\u3057\u307f\u306a\u304c\u3089\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u30b9\u30bf\u30c3\u30d5\u9593\u3067\u30bf\u30d6\u30ec\u30c3\u30c8\u306e\u4f7f\u7528\u306b\u95a2\u3059\u308b\u3061\u3087\u3063\u3068\u3057\u305f\u7af6\u4e89\u3092\u3055\u305b\u3066\u307f\u305f\u308a\u3001\u30b9\u30bf\u30c3\u30d5\u53c2\u52a0\u578b\u306e\u4f7f\u7528\u6cd5\u8aac\u660e\u4f1a\u3092\u5b9f\u65bd\u3057\u305f\u308a\u3068CloudTags\u793e\u306f\u65e9\u3044\u6bb5\u968e\u304b\u3089\u69d8\u3005\u306a\u5de5\u592b\u3092\u51dd\u3089\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u306f\u300cE\u30e1\u30fc\u30eb\u304c\u9001\u3089\u308c\u3066\u304d\u305f\u308a\u7af6\u4e89\u306b\u52dd\u3063\u3066\u666f\u54c1\u304c\u3082\u3089\u3048\u305f\u308a\u3068\u3044\u3046\u306e\u306f\u3001\u305f\u3060\u5358\u306b\u30b8\u30fc\u30f3\u30ba\u3092\u4e00\u65e5\u4e2d\u304d\u308c\u3044\u306b\u7573\u307f\u306a\u304a\u3057\u3066\u3044\u308b\u3088\u308a\u306f\u305a\u3063\u3068\u523a\u6fc0\u7684\u3067\u3059\u3002\u300d\u3068\u306e\u58f0\u304c\u30b9\u30bf\u30c3\u30d5\u5168\u54e1\u306e\u6c17\u6301\u3061\u3092\u4ee3\u5f01\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\uff12\uff10\uff11\uff14\u5e74\u3092\u5883\u306b\u3001\u3053\u308c\u304b\u3089\u306e\u6642\u4ee3\u306f\u30c6\u30af\u30ed\u30b8\u30fc\u306e\u9032\u6b69\u304c\u5b9f\u5e97\u8217\u306b\u304a\u3044\u3066\u3082\u305f\u3089\u3059\u5f71\u97ff\u529b\u306e\u5927\u304d\u3055\u306b\u76ee\u3092\u5411\u3051\u3066\u884c\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u5fc5\u305a\u3057\u3082\u6271\u3044\u3065\u3089\u3044\u4e0a\u306b\u696d\u52d9\u306e\u59a8\u3052\u306b\u306a\u3063\u305f\u308a\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u4ed5\u4e8b\u3092\u5186\u6ed1\u306b\u697d\u3057\u304f\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3082\u306e\u3067\u3042\u308b\u3068\u3044\u3046\u300c\u672a\u6765\u578b\u306e\u601d\u8003\u300d\u304c\u6301\u3066\u308b\u3088\u3046\u306b\u306a\u308a\u305f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<div class=\"post02\">\n<p><span class=\"mini\">\u3053\u306e\u8a18\u4e8b\u306f<a href=\"http:\/\/omnichannel.me\/in-store-retail-technology-the-future-is-now\/\" target=\"_blank\">In-store retail technology \u2013 the future is now<\/a>\u3092Orange Blog\u304c\u65e5\u672c\u5411\u3051\u306b\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u3053\u3053\u6570\u5e74\u3001\u6700\u65b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5c0f\u58f2\u696d\u754c\u306e\u3042\u308a\u65b9\u3092\u5927\u304d\u304f\u5909\u3048\u3066\u304d\u3066\u3044\u308b\u306e\u304c\u898b\u3066\u53d6\u308c\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3","protected":false},"author":2,"featured_media":11318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1210,1204,1211],"tags":[276,437],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/11246"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11246"}],"version-history":[{"count":0,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/11246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/11318"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}