{"id":12675,"date":"2013-12-16T18:22:40","date_gmt":"2013-12-16T09:22:40","guid":{"rendered":"\/\/ec-orange.jp\/ec-media\/?p=12675"},"modified":"2018-07-24T17:30:04","modified_gmt":"2018-07-24T08:30:04","slug":"%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%aa%e3%83%86%e3%82%a3%e3%83%bb%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%a0%e3%81%8b%e3%82%89%e3%83%95%e3%82%a1%e3%83%b3%e3%82%af%e3%83%a9%e3%83%96%e3%81%b8%e3%81%ae","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=12675","title":{"rendered":"\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u3078\u306e\u30d1\u30e9\u30c0\u30a4\u30e0\u30b7\u30d5\u30c8"},"content":{"rendered":"<div class=\"sub-summary\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/06\/2-for-1.png\" alt=\"\" title=\"2-for-1\" width=\"320\" height=\"223\" class=\"alignnone size-full wp-image-12677\" \/><br \/>\n<span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/aneace.blogspot.jp\/2013\/11\/from-loyalty-programs-to-fan-clubs_29.html\" target=\"_blank\">Aneace&#8217;s Blog\u300eFrom Loyalty Programs To Fan Clubs, A Paradigm Shift\u300f<\/a>\uff09<\/span>\n<\/div>\n<p>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3001\u898f\u6a21\u3082\u5927\u304d\u304f\u306a\u3063\u3066\u7834\u7dbb\u3092\u8fce\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<!--more-->\u306f\u65e2\u5b58\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u5b89\u4fa1\u306a\u300c\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u300d\u3078\u3068\u5909\u63db\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<br 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magazine 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class=\"sub-summary\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/06\/IBV-perception-gap-500x266.jpg\" alt=\"\" title=\"IBV-perception-gap\" width=\"500\" height=\"266\" class=\"alignnone size-large wp-image-12678\" \/><br \/>\n<span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/aneace.blogspot.jp\/2013\/11\/from-loyalty-programs-to-fan-clubs_29.html\" target=\"_blank\">Aneace&#8217;s Blog\u300eFrom Loyalty Programs To Fan Clubs, A Paradigm Shift\u300f<\/a>\uff09<\/span>\n<\/div>\n<p>\u300c\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u672a\u6765\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u3053\u308c\u306f\u8a18\u4e8b\u306e\u898b\u51fa\u3057\u306b\u3088\u304f\u7528\u3044\u3089\u308c\u308b\u8a00\u8449\u3067\u3059\u3002Cranfield\u5927\u5b66\u304c\u98db\u884c\u6a5f\u3092\u3088\u304f\u5229\u7528\u3059\u308b200\u4eba\u3092\u5bfe\u8c61\u3057\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u300172%\u304c\u822a\u7a7a\u4f1a\u793e\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3059\u308b\u3068\u7b54\u3048\u307e\u3057\u305f\u3002\u30bd\u30fc\u30b7\u30e3\u30ebCRM\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u691c\u7d22\u3059\u308c\u3070\u591a\u304f\u306e\u4f01\u696d\u304c\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092Facebook\u3084Twitter\u3068\u30ea\u30f3\u30af\u3055\u305b\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u5178\u578b\u7684\u306a\u4f8b\u306f\u30b7\u30a7\u30a2\u3057\u3066\u304f\u308c\u305f\u4eba\u306b\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8\u3092\u4ed8\u4e0e\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u65e2\u5b58\u306eCRM\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u7ba1\u7406\u306e\u30d7\u30e9\u30c3\u30c8\u30db\u30fc\u30e0\u306b\u4e0a\u4e57\u305b\u3059\u308b\u3082\u306e\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u5143\u3005\u306e\u8907\u96d1\u3055\u306f\u6b8b\u3063\u305f\u307e\u307e\u3067\u3059\u3002<\/p>\n<p>\u25a0\u99ac\u306e\u306a\u3044\u99ac\u8eca\u75c7\u5019\u7fa4<br \/>\n 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class=\"sub-summary\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/06\/horseless-carriage.png\" alt=\"\" title=\"horseless-carriage\" width=\"482\" height=\"468\" class=\"alignnone size-full wp-image-12679\" \/><br \/>\n<span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/aneace.blogspot.jp\/2013\/11\/from-loyalty-programs-to-fan-clubs_29.html\" target=\"_blank\">Aneace&#8217;s Blog\u300eFrom Loyalty Programs To Fan Clubs, A Paradigm Shift\u300f<\/a>\uff09<\/span>\n<\/div>\n<p>\u5f53\u7136\u306a\u304c\u3089\u65e2\u5b58\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5c02\u9580\u5bb6\u304c\u73fe\u884c\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5fc5\u8981\u6027\u3092\u4e00\u6383\u3059\u308b\u65b0\u3057\u3044\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306a\u53cd\u5bfe\u6d3e\u306b\u3088\u308a\u81ea\u5206\u306e\u4f1a\u793e\u3067\u3067\u3055\u3048\u65b0\u305f\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u4eca\u3042\u308b\u5132\u3051\u3092\u5931\u3063\u305f\u308a\u5168\u3066\u3092\u5931\u3044\u304b\u306d\u306a\u3044\u30ea\u30b9\u30af\u3092\u5192\u3059\u3053\u3068\u306f\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u4f1a\u793e\u3092\u53bb\u3063\u3066\u304b\u3089\u306f\u601d\u3046\u5b58\u5206\u306b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5927\u5e45\u306b\u7c21\u7d20\u5316\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066Facebook\u306e\u30d5\u30a1\u30f3\u30da\u30fc\u30b8\u304c\u65b0\u4e16\u4ee3\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6838\u3068\u306a\u308b\u3067\u3042\u308d\u3046\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u30d5\u30a1\u30f3\u30da\u30fc\u30b8\u3055\u3048\u3042\u308c\u3070\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3082\u5fc5\u8981\u306a\u304f\u3001\u3044\u3044\u306d\uff01\u3092\u30af\u30ea\u30c3\u30af\u3092\u3059\u308b\u3053\u3068\u304c\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u8a18\u5165\u306e\u4ee3\u308f\u308a\u306b\u306a\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<br 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\/>\n\u300c\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u3092\u958b\u59cb\u3059\u308b\u524d\u306f\u3044\u3044\u306d\uff01\u3092200\u5f97\u308b\u306e\u306b\u534a\u5e74\u304b\u304b\u308a\u30011000\u306b\u5230\u9054\u3059\u308b\u306b\u306f\u6570\u5e74\u304b\u304b\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u305f\u300d\u3068\u5730\u5143\u30ec\u30b9\u30c8\u30e9\u30f3\u306eRock and Ash\u306f\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u300c\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u3092\u958b\u59cb\u3059\u308b\u3068\u534a\u5e74\u4ee5\u5185\u306b1000\u3092\u8d85\u3048\u3001\u4e00\u5e74\u30672000\u306b\u5230\u9054\u3057\u305f\u3002\u4eca\u306f3000\u306b\u8fd1\u3065\u304d\u3001\u305d\u306e\u5185\u306e\u516b\u5272\u306f\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u306e\u30e1\u30f3\u30d0\u30fc\u306b\u767b\u9332\u3057\u3066\u3044\u308b\u300d<\/p>\n<p>\u591a\u304f\u306e\u9867\u5ba2\u304c\u30d5\u30a1\u30f3\u3068\u306a\u308b\u3053\u3068\u3067\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u306eFacebook\u3067\u306e\u30d5\u30a1\u30f3\u30da\u30fc\u30b8\u66f4\u65b0\u60c5\u5831\u306f\u591a\u6570\u306e\u4eba\u306b\u4f1d\u308f\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u306b\u30bb\u30fc\u30eb\u306e\u60c5\u5831\u306a\u3069\u3092\u63d0\u4f9b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u6bce\u65e5\u306e\u66f4\u65b0\u3092\u5fc3\u304c\u3051\u308c\u3070\u9867\u5ba2\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u306a\u3063\u3066\u304f\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u300cFacebook\u306e\u30d5\u30a1\u30f3\u30da\u30fc\u30b8\u306f\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306b\u30b9\u30c6\u30ed\u30a4\u30c9\u3092\u52a0\u3048\u305f\u3088\u3046\u306a\u3082\u306e\u3060\u300d\u3068\u30ec\u30b9\u30c8\u30e9\u30f3\u30aa\u30fc\u30ca\u30fc\u306f\u8a9e\u308a\u307e\u3059\u3002\u300c\u66f4\u65b0\u60c5\u5831\u3067\u306f\u30d5\u30a1\u30f3\u304c\u3044\u3044\u306d\uff01\u3092\u62bc\u3057\u305f\u308a\u30b7\u30a7\u30a2\u3092\u3057\u305f\u308a\u3067\u304d\u308b\u3002\u64cd\u4f5c\u3082\u7c21\u5358\u3067\u30b9\u30de\u30db\u304b\u3089\u7c21\u5358\u306b\u5199\u771f\u3092\u6295\u7a3f\u3057\u305f\u308a\u3082\u3067\u304d\u308b\u3002\u30e9\u30f3\u30c1\u30bf\u30a4\u30e0\u3084\u30c6\u30a3\u30fc\u30bf\u30a4\u30e0\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u72d9\u3063\u3066\u6295\u7a3f\u3057\u3001\u30e1\u30cb\u30e5\u30fc\u306e\u5199\u771f\u3092\u8f09\u305b\u308b\u3053\u3068\u3067\u9867\u5ba2\u3092\u547c\u3073\u8fbc\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u3002\u300d<\/p>\n<div class=\"sub-summary\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/06\/Rock-and-Ash.png\" alt=\"\" title=\"Rock-and-Ash\" width=\"500\" height=\"362\" class=\"alignnone size-full wp-image-12680\" \/><br \/>\n<span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/aneace.blogspot.jp\/2013\/11\/from-loyalty-programs-to-fan-clubs_29.html\" target=\"_blank\">Aneace&#8217;s Blog\u300eFrom Loyalty Programs To Fan Clubs, A Paradigm Shift\u300f<\/a>\uff09<\/span>\n<\/div>\n<p>\u5c11\u3057\u3067\u3082\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u5897\u52a0\u3059\u308c\u3070\u5229\u76ca\u306b\u5927\u304d\u306a\u5f71\u97ff\u304c\u51fa\u307e\u3059\u3002\u5f53\u521d\u306f\u58f2\u4e0a\u306e5\u30d1\u30fc\u30bb\u30f3\u30c8\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u305f\u30ea\u30d4\u30fc\u30bf\u30fc\u5ba2\u306e\u5272\u5408\u306f\u4eca\u308430\u30d1\u30fc\u30bb\u30f3\u30c8\u306b\u4e0a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u300c\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u304c\u306a\u3051\u308c\u3070\u5225\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65b9\u6cd5\u306b\u6295\u8cc7\u3059\u308b\u3057\u304b\u306a\u304b\u3063\u305f\u3060\u308d\u3046\u304c\u3001\u305d\u308c\u306f\u3088\u308a\u9ad8\u30b3\u30b9\u30c8\u3067\u30ea\u30d4\u30fc\u30bf\u30fc\u5ba2\u3082\u671b\u3081\u306a\u304b\u3063\u305f\u3060\u308d\u3046\u3002\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u304c\u306a\u3051\u308c\u3070\u58f2\u4e0a\u306f\u3082\u3063\u3068\u4f4e\u3044\u3082\u306e\u3060\u3063\u305f\u3068\u601d\u308f\u308c\u308b\u3002\u300d<\/p>\n<p>\u3053\u308c\u3053\u305d\u307e\u3055\u306b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6c42\u3081\u3089\u308c\u308b\u5229\u76ca\u5275\u51fa\u3067\u3059\u3002\u4eca\u3084\u30b3\u30b9\u30c8\u3084\u7d4c\u8cbb\u3092\u304b\u3051\u305a\u3068\u3082ROI\u306e\u5275\u51fa\u306f\u5bb9\u6613\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u3082\u306e\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u8907\u96d1\u306a\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>200\u4eba\u306e\u9867\u5ba2\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u300186\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u9867\u5ba2\u304c\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u306b\u3088\u3063\u3066\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308a\u5f97\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002 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<\/p>\n<p>\u25a0\u30a4\u30f3\u30d5\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u6b21\u306a\u308b\u30d3\u30c3\u30b0\u30c1\u30e3\u30f3\u30b9\uff1f<\/p>\n<p>\u7b46\u8005\u304c\u8a2d\u7acb\u3057\u305f\u4f1a\u793e\u306e\u6210\u529f\u306f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u3084\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u7279\u8a31\u306a\u3069\u306b\u3088\u308b\u3082\u306e\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u9593\u9055\u3063\u3066\u306f\u3044\u307e\u305b\u3093\u304c\u4ed6\u306b\u3082\u8981\u56e0\u304c\u3042\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>200\u5e74\u306b\u30c8\u30eb\u30b3\u306eAkbank\u3068\u3044\u3046\u9280\u884c\u306b\u5411\u3051\u305f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u767a\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u521d\u3081\u3066\u306e\u5927\u304d\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u3072\u3068\u3064\u3067\u3042\u308a\u3001\u8ca9\u58f2\u6642\u70b9\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u3092\u884c\u3046\u3068\u3044\u3046\u3082\u306e\u3067\u3057\u305f\u3002\u4ed6\u56fd\u306e\u9280\u884c\u306f\u3053\u308c\u3092\u898b\u3066\u7b46\u8005\u306e\u4f1a\u793e\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u4f7f\u7528\u3057\u3066\u4f3c\u305f\u3088\u3046\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u300230\u304b\u56fd\u306e\u9280\u884c\u3068\u5951\u7d04\u3092\u4ea4\u308f\u3057\u300130\u4eba\u3060\u3063\u305f\u793e\u54e1\u306f130\u4eba\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u5f8c\u3005\u306b\u306a\u3063\u3066\u30c8\u30eb\u30b3\u306e\u9280\u884c\u307b\u3069\u306e\u826f\u3044\u7d50\u679c\u304c\u4ed6\u306e\u9280\u884c\u306b\u306f\u4f34\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u9055\u3044\u306f\u306a\u3093\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u25a0\u30a4\u30f3\u30d5\u30ec\u306b\u3088\u308b\u30c8\u30eb\u30b3\u30ea\u30e9\u306e\u66b4\u843d<br \/>\n\u5c0e\u5165\u3057\u305f\u306e\u306f\u9867\u5ba2\u304c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3067\u8cb7\u3044\u7269\u3092\u3057\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u3092\u3059\u3050\u306b\u53d7\u3051\u3089\u308c\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u306f\u901a\u8ca8\u306e\u4fa1\u5024\u304c\u3055\u3089\u306b\u4e0b\u304c\u308b\u524d\u306b\u4fa1\u5024\u3092\u56fa\u5b9a\u3059\u308b\u305f\u3081\u3001\u4fdd\u7ba1\u304c\u53ef\u80fd\u306a\u98df\u6599\u54c1\u3084\u65e5\u7528\u54c1\u3092\u8cb7\u3044\u8fbc\u307f\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u306f10\u5e74\u524d\u306e\u8a71\u3067\u3059\u304c\u4eca\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u30c8\u30eb\u30b3\u306e\u30a4\u30f3\u30d5\u30ec\u304c\u7b46\u8005\u306e\u4f01\u696d\u3092\u6210\u9577\u3055\u305b\u305f\u3088\u3046\u306b\u3001\u601d\u3044\u304c\u3051\u306a\u3044\u8981\u56e0\u304c\u3053\u308c\u304b\u3089\u306e\u4f01\u696d\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3053\u3068\u306f\u5341\u5206\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u4e16\u754c\u7684\u306b\u30a4\u30f3\u30d5\u30ec\u304c\u767a\u751f\u3059\u308b\u4e2d\u3067\u3069\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u6069\u6075\u3092\u53d7\u3051\u308b\u3067\u3057\u3087\u3046\u304b\u300210\u5e74\u524d\u306b\u306f\u30b9\u30de\u30db\u306f\u307e\u3060\u5b58\u5728\u305b\u305a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3082\u307e\u3060\u307e\u3060\u6210\u9577\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3053\u308c\u304b\u3089\u306f\u3069\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u7e41\u6804\u3092\u6975\u3081\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<div class=\"sub-summary\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/06\/Inflation.png\" alt=\"\" title=\"Inflation\" width=\"500\" height=\"373\" class=\"alignnone size-full wp-image-12681\" \/><br \/>\n<span class=\"mini\">\uff08\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/aneace.blogspot.jp\/2013\/11\/from-loyalty-programs-to-fan-clubs_29.html\" target=\"_blank\">Aneace&#8217;s Blog\u300eFrom Loyalty Programs To Fan Clubs, A Paradigm Shift\u300f<\/a>\uff09<\/span>\n<\/div>\n<p> \u25a0\u643a\u5e2f\u96fb\u8a71\u3067\u8cb7\u3044\u3060\u3081\u304c\u3088\u308a\u4fbf\u5229\u3067\u304a\u5f97\u306b\u306a\u308b<br \/>\n\u5c0f\u58f2\u308a\u306e\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\u306f\u304a\u91d1\u3092\u3042\u3089\u304b\u3058\u3081\u6255\u3063\u3066\u304a\u304d\u3001\u5f8c\u3067\u30b3\u30fc\u30d2\u30fc\u3084\u30b5\u30f3\u30c9\u30a4\u30c3\u30c1\u3092\u8cfc\u5165\u3057\u305f\u308a\u3059\u308b\u306e\u306b\u4f7f\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u306f\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u3092\u5f97\u3066\u5c0f\u58f2\u308a\u306f\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306ePOS\u30b7\u30b9\u30c6\u30e0\u306f\u3053\u308c\u306b\u5bfe\u5fdc\u3057\u3066\u304a\u308a\u3001\u5c0f\u58f2\u308a\u306f\u7c21\u5358\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3053\u306e\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\u306b\u304a\u91d1\u3067\u306a\u304f\u3001\u5546\u54c1\u3092\u30c1\u30e3\u30fc\u30b8\u3059\u308b\u3053\u3068\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n10\u676f\u5206\u306e\u30b3\u30fc\u30d2\u30fc\u3092\u8cb7\u3046\u305f\u3081\u3042\u3089\u304b\u3058\u308150\u30c9\u30eb\u3092\u30c1\u30e3\u30fc\u30b8\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u6b21\u306e\u6708\u306b\u306f10\u676f\u306e\u30b3\u30fc\u30d2\u30fc\u304c55\u30c9\u30eb\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u3046\u306a\u308c\u3070\u4eca\u30c1\u30e3\u30fc\u30b8\u3057\u3066\u304a\u304f\u65b9\u304c\u304a\u5f97\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p> \u30b9\u30de\u30db\u304c\u3042\u308c\u3070\u3053\u308c\u3089\u306e\u3044\u304f\u3064\u3082\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7ba1\u7406\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u5546\u54c1\u3092\u8cb7\u3044\u3060\u3081\u3059\u308b\u5fc5\u8981\u3082\u306a\u304f\u3001\u307e\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u3042\u308c\u3070\u73fe\u7269\u306e\u53d7\u3051\u6e21\u3057\u306a\u3057\u3067\u5546\u54c1\u3092\u53cb\u4eba\u306b\u3042\u3052\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u652f\u6255\u696d\u8005\u306f\u3053\u3046\u3057\u305f\u4ed5\u7d44\u307f\u304c\u5b89\u5168\u306a\u74b0\u5883\u3067\u5b9f\u65bd\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u306e\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u64a4\u9000\u3057\u305f\u5834\u5408\u3067\u3082\u4fdd\u8a3c\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u25a0\u3053\u308c\u307e\u3067\u3068\u306f\u9055\u3063\u305f\u7269\u3005\u4ea4\u63db\u306e\u30ab\u30bf\u30c1<br \/>\n\u300c\u99ac\u306e\u306a\u3044\u99ac\u8eca\u75c7\u5019\u7fa4\u300d\u3092\u4e57\u308a\u8d8a\u3048\u305f\u5148\u306b\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u3068\u652f\u6255\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3001\u643a\u5e2f\u96fb\u8a71\u3001\u305d\u3057\u3066CRM\u3092\u7d50\u3073\u3064\u3051\u305f\u5168\u304f\u65b0\u3057\u3044\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u767b\u5834\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"post02\">\n<span class=\"mini\">\u3053\u306e\u8a18\u4e8b\u306f<a href=\"http:\/\/aneace.blogspot.jp\/2013\/11\/from-loyalty-programs-to-fan-clubs_29.html\" target=\"_blank\">From Loyalty Programs To Fan Clubs, A Paradigm Shift<\/a>\u3092Orange Blog\u304c\u65e5\u672c\u5411\u3051\u306b\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\uff08\u5f15\u7528\u5143\uff1aAneace&#8217;s Blog\u300eFrom Loyalty Programs To Fan Clubs, A Paradigm Shift\u300f\uff09 \u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3001\u898f\u6a21\u3082\u5927\u304d\u304f [&hellip;]","protected":false},"author":2,"featured_media":12676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1208,1211],"tags":[84,430,559],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/12675"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12675"}],"version-history":[{"count":0,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/12675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/12676"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}