{"id":12690,"date":"2013-11-26T17:56:27","date_gmt":"2013-11-26T08:56:27","guid":{"rendered":"\/\/ec-orange.jp\/ec-media\/?p=12690"},"modified":"2018-07-24T17:30:05","modified_gmt":"2018-07-24T08:30:05","slug":"%e9%81%bf%e3%81%91%e3%81%9f%e3%81%bb%e3%81%86%e3%81%8c%e3%81%84%e3%81%84%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e6%b1%ba%e3%81%be%e3%82%8a%e6%96%87%e5%8f%a516%e9%81%b8","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=12690","title":{"rendered":"\u907f\u3051\u305f\u307b\u3046\u304c\u3044\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6c7a\u307e\u308a\u6587\u53e516\u9078"},"content":{"rendered":"

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u5275\u9020\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u6c7a\u307e\u308a\u6587\u53e5\u304c\u7d9a\u3005\u3068\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002
\n\u3057\u304b\u3057\u4e2d\u306b\u306f\u4f7f\u3044\u53e4\u3055\u308c\u305f\u308a\u3001\u98fd\u304d\u3089\u308c\u305f\u308a\u3057\u3066\u3044\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u904e\u5ea6\u306a\u4f7f\u7528\u306f\u907f\u3051\u305f\u307b\u3046\u304c\u30d9\u30bf\u30fc\u306a\u6c7a\u307e\u308a\u6587\u53e5\u3092twitter\u3067\u52df\u96c6\u3057\u307e\u3057\u305f\u3002<\/p>\n

1. \u201cMad Men to Math Men.\u201d\u300c\u30de\u30c3\u30c9\u30e1\u30f3\u304b\u3089\u30de\u30b9\u30e1\u30f3\u3078\u300d<\/h5>\n

Mad Men\u3068\u306f1960\u5e74\u4ee3\u306e\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u5e83\u544a\u696d\u754c\u3092\u63cf\u3044\u305f\u30c6\u30ec\u30d3\u30c9\u30e9\u30de\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u53e4\u304d\u826f\u304d\u6642\u4ee3\u304b\u3089\u8131\u5374\u3057\u3001Math(\u6570\u5b66)Men\u3001\u3064\u307e\u308a\u5408\u7406\u7684\u601d\u8003\u3092\u3057\u3088\u3046\u3068\u3044\u3046\u8a00\u8449\u3067\u3059\u3002<\/p>\n

2. \u201cIt\u2019s time to put the customer at the center.\u201d\u300c\u4eca\u3053\u305d\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u300d<\/h5>\n

\u3053\u3046\u3057\u305f\u6587\u53e5\u306f\u4f1a\u793e\u306e\u30c8\u30c3\u30d7\u306b\u306f\u597d\u307e\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u6587\u53e5\u306b\u3088\u308a\u30ea\u30c4\u30a4\u30fc\u30c8\u3092\u671f\u5f85\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306f\u3072\u305f\u3059\u3089\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u3001\u524d\u9032\u3059\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n

3. \u201cData is the new oil.\u201d\u300c\u30c7\u30fc\u30bf\u3068\u306f\u65b0\u305f\u306a\u77f3\u6cb9\u300d<\/h5>\n

\u3057\u304b\u3057\u539f\u6cb9\u3092\u7cbe\u932c\u3057\u3066\u77f3\u6cb9\u306b\u3059\u308b\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u3082\u7cbe\u932c\u3057\u306a\u3051\u308c\u3070\u4f7f\u3044\u7269\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

4. \u201cWe need to have an authentic conversation with our consumers.\u201d
\n\u300c\u9867\u5ba2\u3068\u771f\u306e\u5bfe\u8a71\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u300d<\/h5>\n

\u305d\u308c\u3067\u306f\u771f\u306e\u5bfe\u8a71\u3092\u3059\u308b\u4ee5\u524d\u306f\u3069\u3046\u3060\u3063\u305f\u306e\u304b\u3068\u3044\u3046\u8a71\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306e\u5bfe\u8a71\u304c\u5618\u3067\u3042\u3063\u305f\u3068\u3044\u3046\u63da\u3052\u8db3\u3068\u308a\u306b\u3064\u306a\u304c\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n

5. \u201cThis is a 360-degree campaign.\u201d\u300c360\u00b0\u306e\u5168\u5305\u56f2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d<\/h5>\n

360\u00b0\u3067\u306f\u3069\u3053\u304b\u3089\u59cb\u3081\u305f\u3089\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

6. \u201cThat\u2019s the connective tissue of the campaign.\u201d\u300c\u305d\u308c\u3053\u305d\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3064\u306a\u3050\u7d50\u5408\u7d44\u7e54\u3060\u300d<\/h5>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306b\u306fcampaign(\u4f5c\u6226)\u3084target(\u6a19\u7684)\u3068\u3044\u3063\u305f\u8ecd\u4e8b\u7528\u8a9e\u304b\u3089\u306e\u62dd\u501f\u304c\u591a\u304f\u3001\u6700\u8fd1\u3067\u306fconnective tissue(\u7d50\u5408\u7d44\u7e54)\u3084viral(\u30a6\u30a4\u30eb\u30b9\u6027\u306e)\u3068\u3044\u3063\u305f\u533b\u5b66\u7528\u8a9e\u304b\u3089\u306e\u62dd\u501f\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

7. \u201cThis is a bespoke solution.\u201d\u300c\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300d <\/h5>\n

bespoke\u306f\u30a4\u30ae\u30ea\u30b9\u82f1\u8a9e\u3067\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u901a\u5e38\u201dcustom made\u201d\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n

8. \u201cWe\u2019re not chasing bright, shiny objects.\u201d\u300c\u8f1d\u304b\u3057\u3044\u3001\u304d\u3089\u3073\u3084\u304b\u306a\u3082\u306e\u3092\u6c42\u3081\u3064\u3082\u308a\u306f\u306a\u3044\u300d<\/h5>\n

\u3057\u304b\u3057\u300cSnapchat\u300d\u306e\u3088\u3046\u306b\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u611f\u3058\u3055\u305b\u308b\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3053\u308c\u306b\u5f53\u3066\u306f\u307e\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

9 . \u201cBlue-sky thinking.\u201d \u300c\u975e\u73fe\u5b9f\u7684\u306a\u767a\u60f3\u300d<\/h5>\n

\u601d\u3044\u5207\u3063\u305f\u8003\u3048\u65b9\u3092\u3057\u308d\u3068\u6307\u793a\u3055\u308c\u305f\u304b\u3089\u65ac\u65b0\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u51fa\u3057\u305f\u306e\u306b\u3001\u201cIt’s just blue sky thinking\u201d\u306a\u3093\u3066\u5374\u4e0b\u3055\u308c\u305f\u3089\u3001\u3069\u3063\u3061\u306a\u3093\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

10. \u201cContent is king, but distribution is queen.\u201d\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30ad\u30f3\u30b0\u3001\u6d41\u901a\u306f\u30af\u30a4\u30fc\u30f3\u300d<\/h5>\n

\u305d\u3057\u3066\u3042\u306a\u305f\u306f\u30b8\u30e7\u30fc\u30ab\u30fc\u3001\u3068\u3044\u3063\u305f\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

9. \u201cTo a hammer, everything looks like a nail.\u201d\u300c\u30cf\u30f3\u30de\u30fc\u3092\u6301\u3064\u4eba\u306b\u306f\u3001\u3059\u3079\u3066\u304c\u91d8\u306b\u898b\u3048\u308b\u300d<\/h5>\n

\u81ea\u5206\u304c\u6301\u3063\u3066\u3044\u308b\u624b\u6bb5\u306b\u56fa\u57f7\u3059\u308b\u3053\u3068\u3092\u6212\u3081\u305f\u3053\u3068\u308f\u3056\u3067\u3059\u3002<\/p>\n

10. \u201cThat\u2019s the low-hanging fruit.\u201d\u300c\u4f4e\u3044\u3068\u3053\u308d\u306b\u3076\u3089\u4e0b\u304c\u3063\u3066\u3044\u308b\u679c\u5b9f\u300d<\/h5>\n

\u6210\u679c\u306e\u51fa\u3084\u3059\u3044\u3053\u3068\uff1d\u300c\u624b\u306e\u5c4a\u304f\u679c\u5b9f\u300d\u3070\u304b\u308a\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3084\u304c\u3066\u4eca\u307e\u3067\u306e\u3088\u3046\u306a\u6210\u679c\u304c\u51fa\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

11. \u201cWe\u2019re dipping our toes in the water.\u201d\u300c\u65b0\u3057\u3044\u3053\u3068\u3092\u8a66\u3057\u306b\u3084\u3063\u3066\u307f\u308b\u300d<\/h5>\n

\u6c34\u306b\u3064\u307e\u5148\u304b\u3089\u8db3\u3092\u6050\u308b\u6050\u308b\u8e0f\u307f\u5165\u308c\u308b\u3068\u3044\u3046\u306e\u304c\u672c\u6765\u306e\u610f\u5473\u3067\u3059\u3002\u3057\u304b\u3057\u305d\u3046\u8a00\u3048\u3070\u8a00\u3046\u307b\u3069\u5b9f\u306f\u6cf3\u3052\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u308f\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

12. \u201cWe wanted to do something impactful.\u201d\u300c\u201d\u30a4\u30f3\u30d1\u30af\u30c8\u30d5\u30eb\u201d\u306a\u3053\u3068\u3092\u3084\u308a\u305f\u3044\u300d<\/h5>\n

Impactful\u306f\u5e83\u544a\u696d\u754c\u3084\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306b\u3088\u308b\u9020\u8a9e\u3067\u3059\u3002\u5b9f\u614b\u3088\u308a\u3082\u826f\u304f\u898b\u305b\u308b\u305f\u3081\u306b\u65b0\u305f\u306a\u8a00\u8449\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u3068\u3044\u3046\u306e\u306f\u3088\u304f\u3042\u308b\u624b\u6bb5\u3067\u3059\u3002<\/p>\n

13. \u201cWe want to surprise and delight consumers.\u201d\u300c\u9867\u5ba2\u3092\u9a5a\u304b\u3057\u3001\u559c\u3070\u305b\u305f\u3044\u300d<\/h5>\n

\u3053\u308c\u3067\u306f\u30b5\u30fc\u30ab\u30b9\u306e\u30d4\u30a8\u30ed\u306e\u3088\u3046\u3067\u3059\u3002\u5b50\u3069\u3082\u306f\u3001\u7279\u306b\u8ce2\u3044\u5b50\u3069\u3082\u306f\u30d4\u30a8\u30ed\u3092\u6016\u304c\u308a\u3055\u3051\u308b\u3082\u306e\u3067\u3059\u3002
\n\u203b\u6b27\u7c73\u306e\u5b50\u3069\u3082\u306f\u30d4\u30a8\u30ed\u306b\u6050\u6016\u5fc3\u3092\u6301\u3064\u50be\u5411\u304c\u3042\u308b<\/p>\n

14. \u201cIt\u2019s all about great storytelling.\u201d\u300c\u5927\u5207\u306a\u306e\u306f\u512a\u308c\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u4f5c\u308a\u300d<\/h5>\n

\u554f\u984c\u306f\u30d0\u30ca\u30fc\u4f5c\u6210\u3084\u30bf\u30b0\u30e9\u30a4\u30f3\u4f5c\u6210\u306e\u5358\u8abf\u306a\u4f5c\u696d\u304c\u591a\u304f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u4f5c\u308a\u3068\u3042\u307e\u308a\u95a2\u4fc2\u304c\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n

15. \u201cMaker culture.\u201d\u300c\u30e1\u30fc\u30ab\u30fc\u6587\u5316\u300d<\/h5>\n

\u5e83\u544a\u4ee3\u7406\u5e97\u306a\u3069\u306f\u5b9f\u969b\u306b\u30e2\u30ce\u3065\u304f\u308a\u3092\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306a\u304f\u3001\u30e2\u30ce\u3065\u304f\u308a\u306b\u3064\u3044\u3066\u306e\u6587\u5316\u3092\u8a9e\u3063\u3066\u3044\u308b\u3060\u3051\u3068\u3044\u3046\u3053\u3068\u306b\u6c17\u3065\u304b\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

16. \u201cCurated experience.\u201d\u300c\u5c55\u89a7\u4f1a\u306e\u3088\u3046\u306a\u7d4c\u9a13\u300d<\/h5>\n

\u30ae\u30e3\u30e9\u30ea\u30fc\u3067\u306f\u306a\u304f\u5e83\u544a\u4ee3\u7406\u5e97\u3067\u3042\u308b\u3053\u3068\u3092\u601d\u3044\u8fd4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\n\u3053\u306e\u8a18\u4e8b\u306f25 Marketing Cliches You Should Avoid at All Costs<\/a>\u3092Orange Blog\u304c\u65e5\u672c\u5411\u3051\u306b\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u5275\u9020\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u6c7a\u307e\u308a\u6587\u53e5\u304c\u7d9a\u3005\u3068\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002","protected":false},"author":2,"featured_media":12691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1208,1211],"tags":[559,780],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/12690"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12690"}],"version-history":[{"count":0,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/12690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/12691"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}