{"id":13748,"date":"2017-08-02T18:29:48","date_gmt":"2017-08-02T09:29:48","guid":{"rendered":"\/\/ec-orange.jp\/ec-media\/?p=13748"},"modified":"2018-07-24T17:30:05","modified_gmt":"2018-07-24T08:30:05","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%af%e6%ac%a0%e3%81%8b%e3%81%9b%e3%81%aa%e3%81%84rfm%e5%88%86%e6%9e%90%e3%81%ae%e4%bd%bf%e3%81%84%e6%96%b9","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=13748","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u6b20\u304b\u305b\u306a\u3044RFM\u5206\u6790\u306e\u4f7f\u3044\u65b9"},"content":{"rendered":"<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u7ba1\u7406\u3068\u306f<\/h2>\n<p>\u5546\u54c1\u3092\u5c11\u3057\u3067\u3082\u591a\u304f\u58f2\u308a\u3001\u591a\u304f\u5229\u76ca\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u5546\u54c1\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u306f\u3082\u3061\u308d\u3093\u3001\u58f2\u308a\u305f\u3044\u5546\u54c1\u3092\u9069\u5207\u306a\u4eba\u305f\u3061\u306b\u7d39\u4ecb\u3057\u3001\u8ca9\u58f2\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u304c\u30c7\u30fc\u30bf\u5206\u6790\u3092\u7528\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3092\u4e88\u60f3\u3057\u3001\u5546\u54c1\u3092\u8cb7\u3063\u3066\u304f\u308c\u305d\u3046\u306a\u4eba\u305f\u3061\u3092\u4e88\u60f3\u3059\u308b\u305f\u3081\u306b\u306f\u69d8\u3005\u306a\u624b\u6cd5\u304c\u7528\u3044\u3089\u308c\u3001\u305d\u308c\u305e\u308c\u306b\u7570\u306a\u308b\u5f79\u5272\u304c\u5272\u308a\u632f\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f79\u5272\u304c\u9055\u3046\u3068\u3044\u3046\u3053\u3068\u306f\u30c7\u30fc\u30bf\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u304f\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u304c\u3001\u4eca\u56de\u306f\u4e2d\u3067\u3082\u9867\u5ba2\u7ba1\u7406\u306e\u90e8\u9580\u3067\u4f7f\u308f\u308c\u308bRFM\u5206\u6790\u306b\u6ce8\u76ee\u3057\u3001\u3069\u3046\u6d3b\u7528\u3057\u3066\u3044\u304f\u306e\u304b\u3092\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30de\u30a4\u30af\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6d3b\u8e8d\u3059\u308bRFM\u5206\u6790<\/li>\n<li>\u4e09\u3064\u306e\u8996\u70b9\u3092\u8907\u5408\u7684\u306b\u898b\u3066\u3044\u304f\u3053\u3068\u3067\u591a\u69d8\u306a\u63a8\u6e2c\u304c\u53ef\u80fd\u306b<\/li>\n<li>RFM\u5206\u6790\u306f\u69d8\u3005\u306a\u5206\u6790\u3068\u5408\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u3067\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b<\/li>\n<\/ul>\n<h2>\u30de\u30a4\u30af\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068RFM\u5206\u6790<\/h2>\n<p><span class=\"em-line\">RFM\u5206\u6790\u306f\u9867\u5ba2\u7ba1\u7406\u306b\u5229\u7528\u3059\u308b<\/span>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u304c\u3001RFM\u5206\u6790\u306e\u8a71\u306b\u5165\u308b\u524d\u306b\u3001<strong>\u30de\u30a4\u30af\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8a71<\/strong>\u3067\u3042\u308b\u3053\u3068\u3092\u524d\u63d0\u3068\u3057\u3066\u899a\u3048\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u30de\u30a4\u30af\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3068\u3044\u3046\u306e\u306f<span class=\"em-line\">\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u6ce8\u76ee\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068<\/span>\u3092\u6307\u3057\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u500b\u6027\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u305f\u300c<strong>\u30ef\u30f3\u30fb\u30c8\u30a5\u30fb\u30ef\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u300d\u306e\u3053\u3068\u3067\u3059\u3002RFM\u5206\u6790\u306f\u3053\u306e\u6587\u8108\u306e\u4e2d\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5bfe\u3057\u3066\u300c<strong>\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u300d\u3068\u306f\u9867\u5ba2\u306e\u5e73\u5747\u3092\u3068\u308a\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f\u5546\u54c1\u3092\u5927\u91cf\u306b\u751f\u7523\u3057\u3001\u5927\u91cf\u306b\u6d41\u901a\u3055\u305b\u308b\u624b\u6cd5\u3067\u3001\u58f2\u308c\u3070\u58f2\u308b\u307b\u3069\u5229\u7387\u304c\u4e0a\u304c\u308b\u898f\u6a21\u306e\u7d4c\u6e08\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u306e\u4e8b\u696d\u3092\u8003\u3048\u308b\u3068\u304d\u3001\u5c11\u306a\u304f\u3068\u3082\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u52dd\u8ca0\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u3001\u5fc5\u7136\u7684\u306b\u30de\u30a4\u30af\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u3088\u3046\u306a\u7406\u7531\u304c\u3042\u3063\u3066\u3001<span class=\"em-line\">RFM\u5206\u6790\u306f\u4e2d\u5c0f\u30ec\u30d9\u30eb\u4f01\u696d\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5<\/span>\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/08\/micromarketing.jpg\" alt=\"\" title=\"flat idea\" width=\"600\" height=\"224\" class=\"aligncenter size-full wp-image-13763\" \/><\/p>\n<h2>\u9867\u5ba2\u95a2\u4fc2\u6027\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08CRM\uff09\u306b\u3064\u3044\u3066<\/h2>\n<p>\u9867\u5ba2\u7ba1\u7406\u306e\u4e0a\u3067\u899a\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u306f\u9867\u5ba2\u95a2\u4fc2\u6027\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u901a\u79f0CRM\u306e\u8003\u3048\u65b9\u3067\u3059\u3002\u4f9b\u7d66\u3059\u308b\u5074\u3067\u3042\u308b\u4f01\u696d\u304c\u9700\u8981\u3092\u62c5\u3046\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u30fb\u7dad\u6301\u30fb\u80b2\u6210\u3059\u308b\u3053\u3068\u3067\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u56f3\u308b\u7d4c\u55b6\u624b\u6cd5\u3067\u3001\u30de\u30a4\u30af\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u9867\u5ba2\u3068\u6d88\u8cbb\u8005\u304c\u5c11\u3057\u7570\u306a\u3063\u305f\u610f\u5473\u3067\u7528\u3044\u3089\u308c\u3001\u9867\u5ba2\u306f\u3059\u3067\u306b\u81ea\u793e\u88fd\u54c1\u3092\u8cb7\u3063\u305f\u3053\u3068\u306e\u3042\u308b\u4eba\u3092\u6307\u3057\u3001\u6d88\u8cbb\u8005\u306f\u9867\u5ba2\u3082\u542b\u3081\u305f\u8cfc\u5165\u53ef\u80fd\u6027\u306e\u3042\u308b\u4eba\u3084\u7d44\u7e54\u3068\u3044\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u5168\u4f53\u306e\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u25a0\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/ec-orange.jp\/ec-media\/?p=12213\">EC\u30b5\u30a4\u30c8\u3067\u306eCRM\u30c7\u30fc\u30bf\u6d3b\u7528\u8853<\/a><\/p>\n<p>CRM\u306e\u65bd\u7b56\u3068\u3057\u3066\u884c\u308f\u308c\u308b\u306e\u304c\u3001<\/p>\n<p><strong>1\u3001\u512a\u826f\u9867\u5ba2\u306e\u7dad\u6301<br \/>\n2\u3001\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u3078\u30e9\u30f3\u30af\u30a2\u30c3\u30d7\u3055\u305b\u308b\u3053\u3068<br \/>\n3\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97<\/strong><\/p>\n<p>\u306e\u4e09\u3064\u306b\u306a\u308a\u3001\u96e3\u6613\u5ea6\u306f\u4e0a\u304b\u3089\u9806\u306b\u96e3\u3057\u304f\u306a\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h2>RFM\u5206\u6790\u306e\u5f79\u5272\u306b\u3064\u3044\u3066<\/h2>\n<p><span class=\"em-line\">\u9867\u5ba2\u5168\u4f53\u306e2\u5272\u3092\u5360\u3081\u308b\u512a\u826f\u9867\u5ba2\u306e\u5b58\u5728\u304c\u3001\u58f2\u308a\u4e0a\u3052\u5168\u4f53\u306e8\u5272\u3092\u5360\u3081\u308b<\/span>\u3068\u3044\u3046\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306b\u5f93\u3046\u3068\u3001\u9867\u5ba2\u3092\u5206\u985e\u3057\u3001\u9069\u5207\u306a\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br \/>\n\u512a\u826f\u9867\u5ba2\u306b\u306f<strong>\u7dad\u6301\u306e\u65bd\u7b56<\/strong>\u3092\u3001\u4e00\u822c\u9867\u5ba2\u306b\u306f<strong>\u80b2\u6210\u306e\u65bd\u7b56<\/strong>\u3092\u3001\u305d\u3057\u3066\u6d88\u8cbb\u8005\u5168\u4f53\u306b\u306f<strong>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u65bd\u7b56<\/strong>\u3092\u884c\u3046\u3068\u3044\u3063\u305f\u5206\u985e\u304c\u3001\u52b9\u7387\u7684\u30fb\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306b\u306f\u4e0d\u53ef\u6b20\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u5206\u985e\u306b\u7528\u3044\u3089\u308c\u308b\u306e\u304c\u3001RFM\u5206\u6790\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/08\/rfm1.jpg\" alt=\"\" title=\"rfm\" width=\"600\" height=\"400\" class=\"aligncenter size-full wp-image-13757\" \/><\/p>\n<h2>RFM\u5206\u6790\u306e\u4e09\u3064\u306e\u8996\u70b9<\/h2>\n<p>RFM\u5206\u6790\u306f\uff13\u3064\u306e\u8996\u70b9\u304b\u3089\u9867\u5ba2\u3092\u5206\u3051\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h3>Recency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\uff09<\/h3>\n<p>\u4e00\u3064\u76ee\u306f<strong>Recency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\uff09<\/strong>\u3001\u3064\u307e\u308a<span class=\"em-line\">\u7279\u5b9a\u306e\u9867\u5ba2\u306e\u6700\u7d42\u8cfc\u5165\u65e5\u3092\u9867\u5ba2\u8b58\u5225\u306e\u5224\u65ad\u6750\u6599\u306b<\/span>\u3057\u307e\u3059\u3002<br \/>\n\u8cfc\u5165\u65e5\u304c\u65b0\u3057\u3044\u307b\u3069\u3001\u512a\u826f\u306a\u9867\u5ba2\u3067\u3042\u308b\u3068\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>Frequency\uff08\u7d2f\u7a4d\u8cfc\u8cb7\u56de\u6570\uff09<\/h3>\n<p>\u4e8c\u3064\u76ee\u306b<strong>Frequency\uff08\u7d2f\u7a4d\u8cfc\u8cb7\u56de\u6570\uff09<\/strong>\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f<span class=\"em-line\">\u9867\u5ba2\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u304b<\/span>\u3092\u5224\u65ad\u6750\u6599\u306b\u3057\u307e\u3059\u3002<br \/>\n\u4e00\u822c\u7684\u306b\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u307b\u3069\u3001\u512a\u826f\u306a\u9867\u5ba2\u3067\u3042\u308b\u3068\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>Monetary\uff08\u7d2f\u7a4d\u8cfc\u8cb7\u91d1\u984d\uff09<\/h3>\n<p>\u4e09\u3064\u76ee\u306b<strong>Monetary\uff08\u7d2f\u7a4d\u8cfc\u8cb7\u91d1\u984d\uff09<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u9867\u5ba2\u304c<span class=\"em-line\">\u3053\u308c\u307e\u3067\u306b\u5546\u54c1\u306e\u8cfc\u5165\u306b\u3044\u304f\u3089\u8cbb\u3084\u3057\u305f\u304b<\/span>\u3092\u5224\u65ad\u6750\u6599\u306b\u3059\u308b\u898b\u65b9\u3067\u3001\u3053\u308c\u3082\u3084\u306f\u308a\u8cfc\u8cb7\u91d1\u984d\u304c\u9ad8\u3044\u307b\u3069\u512a\u826f\u306a\u9867\u5ba2\u3067\u3042\u308b\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n<h2>3\u3064\u306e\u8996\u70b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5224\u5225\u3067\u304d\u308b\u3053\u3068<\/h2>\n<p>\u3053\u308c\u30893\u3064\u306e\u8996\u70b9\u306f\u500b\u5225\u306b\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7d44\u307f\u5408\u308f\u305b\u3066\u9867\u5ba2\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u8a73\u7d30\u306a\u5224\u65ad\u6750\u6599\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305aRecency\u306b\u3064\u3044\u3066\u3067\u3059\u304c\u3001\u57fa\u672c\u7684\u306b<span class=\"em-line\">Recency\u306e\u30e9\u30f3\u30af\u304c\u9ad8\u3051\u308c\u3070\u3001\u5c06\u6765\u7684\u306a\u4f01\u696d\u306e\u5229\u76ca\u306b\u8ca2\u732e\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f<\/span>\u3001\u30e9\u30f3\u30af\u304c\u4f4e\u304f\u306a\u3063\u3066\u3044\u308c\u3070\u3001\u305f\u3068\u3048Frequency\u3084Monetary\u304c\u9ad8\u304f\u3068\u3082\u4ed6\u306e\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u9006\u306bR\u304c\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3068\u540c\u3058\u30e9\u30f3\u30af\u3067\u3042\u308b\u5834\u5408\u3001F\u3084M\u304c\u9ad8\u3044\u307b\u3069\u512a\u826f\u306a\u9867\u5ba2\u3092\u62b1\u3048\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>F\u306e\u30e9\u30f3\u30af\u306b\u6ce8\u76ee\u3059\u308b\u3068\u3001<span class=\"em-line\">\u8cfc\u5165\u983b\u5ea6\u306e\u4f4e\u3044\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5206\u304b\u308a\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002F\u306e\u30e9\u30f3\u30af\u304c\u4f4e\u304f\u3001M\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u306f\u4e00\u56de\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u3068\u3044\u3046\u5224\u65ad\u304c\u3067\u304d\u307e\u3059\u3057\u3001\u305d\u3053\u306bR\u3092\u7d61\u3081\u3066\u8003\u3048\u308b\u3068\u3001R\u306e\u30e9\u30f3\u30af\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u3088\u308a\u512a\u826f\u306a\u9867\u5ba2\u3068\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"em-line\">F\u306e\u30e9\u30f3\u30af\u304c\u9ad8\u304f\u3001M\u304c\u4f4e\u3044\u9867\u5ba2\u306b\u306f\u8cfc\u5165\u91d1\u984d\u3092\u5897\u3084\u3059\u65bd\u7b56\u304c\u5fc5\u8981<\/span>\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u307e\u305fF\u304c\u4e0a\u304c\u3089\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u4e0b\u304c\u3063\u3066\u3044\u308b\u9867\u5ba2\u306f\u3001\u4ed6\u793e\u88fd\u54c1\u306b\u6d41\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>R\u30fbF\u30fbM\u306e\u3044\u305a\u308c\u3082\u4f4e\u3044\u9867\u5ba2\u306f\u601d\u3044\u5207\u3063\u3066\u5207\u308a\u6368\u3066\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u8003\u3048\u65b9\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u3001RFM\u5206\u6790\u3092\u901a\u3058\u3066\u53d6\u6368\u9078\u629e\u306b\u95a2\u3059\u308b\u5408\u7406\u7684\u306a\u5224\u65ad\u3082\u884c\u3046\u3053\u3068\u3082\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/08\/customer.jpg\" alt=\"\" title=\"customer\" width=\"600\" height=\"400\" class=\"aligncenter size-full wp-image-13768\" \/><\/p>\n<h2>RFM\u5206\u6790\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n<p>RFM\u5206\u6790\u3067\u306fRFM\u306e\u30b9\u30b3\u30a2\u3092\u7528\u3044\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u624b\u6cd5\u3067\u3001\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u306b\u3088\u3063\u3066\u5c06\u6765\u306e\u8cfc\u8cb7\u91d1\u984d\u3084\u8cfc\u5165\u306e\u6709\u7121\u306f\u7570\u306a\u308b\u306e\u304b\u3092\u7d71\u8a08\u7684\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u7528\u3044\u3089\u308c\u308b\u306e\u304c<span class=\"em-line\">\u5206\u6563\u5206\u6790\u3068\u30ed\u30b8\u30b9\u30c6\u30a3\u30c3\u30af\u56de\u5e30\u5206\u6790<\/span>\u3067\u3059\u3002<\/p>\n<h3>\u5206\u6563\u5206\u6790<\/h3>\n<p>\u5206\u6563\u5206\u6790\u306f<span class=\"em-line\">\uff13\u3064\u4ee5\u4e0a\u306e\u30b0\u30eb\u30fc\u30d7\u9593\u306b\u5dee\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u8b58\u5225\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u9593\u306e\u5e73\u5747\u5024\u306b\u5dee\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u8abf\u3079\u308b\u3082\u306e\u3067\u3059\u3002\u5404\u30b0\u30eb\u30fc\u30d7\u3092\u6bd4\u8f03\u3059\u308b\u969b\u306b\u305d\u306e\u6c34\u6e96\u304c\u610f\u5473\u306e\u3042\u308b\u3082\u306e\u304b\u3069\u3046\u304b\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30ed\u30b8\u30b9\u30c6\u30a3\u30c3\u30af\u56de\u5e30\u5206\u6790<\/h3>\n<p>\u30ed\u30b8\u30b9\u30c6\u30a3\u30c3\u30af\u56de\u5e30\u5206\u6790\u306f<span class=\"em-line\">RFM\u306e\u30e9\u30f3\u30af\u4ed8\u3051\u304c\u76ee\u7684\u5909\u6570\u3001\u4f8b\u3048\u3070\u30e1\u30eb\u30de\u30ac\u8cfc\u8aad\u8005\u3068\u3069\u306e\u3088\u3046\u306a\u95a2\u4fc2\u304c\u3042\u308b\u304b\u3092\u8abf\u3079\u305f\u3044\u6642\u306b\u6d3b\u7528<\/span>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\nR\u306f\u30e1\u30eb\u30de\u30ac\u8cfc\u8aad\u6570\u3068\u95a2\u9023\u304c\u3042\u308b\u306e\u304b\u3001\u3042\u308b\u306a\u3089\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u307b\u3069\u8aad\u307e\u308c\u308b\u306e\u304b\u3001\u4f4e\u3044\u307b\u3069\u8aad\u307e\u308c\u308b\u306e\u304b\u3001F\u3084M\u3068\u306e\u95a2\u9023\u306f\u3069\u3046\u304b\u306a\u3069\u3001\u591a\u304f\u306e\u60c5\u5831\u3092\u3053\u306e\u5206\u6790\u304b\u3089\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>RFM\u5206\u6790\u3067\u306f\u30ab\u30d0\u30fc\u3067\u304d\u306a\u3044\u3053\u3068<\/h2>\n<p>RFM\u5206\u6790\u304b\u3089\u306f\u591a\u304f\u306e\u63a8\u6e2c\u3084\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u5168\u3066\u306e\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u9867\u5ba2\u306f\u30c7\u30fc\u30bf\u4e0a\u3067\u306f\u6570\u5b57\u306b\u3059\u304e\u307e\u305b\u3093\u304c\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306e\u5143\u3068\u306a\u3063\u3066\u3044\u308b\u4eba\u9593\u306e\u884c\u52d5\u306f\u5e38\u306b\u5909\u5316\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u53e4\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u9014\u7aef\u306b\u5206\u6790\u7d50\u679c\u304c\u4f55\u306e\u5f79\u306b\u3082\u7acb\u305f\u306a\u304f\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<h3>\u30c7\u30fc\u30bf\u306e\u66f4\u65b0\u30b5\u30a4\u30af\u30eb\u304c\u52a0\u901f\u3057\u7d9a\u3051\u308b\u73fe\u4ee3<\/h3>\n<p>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6982\u5ff5\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u751f\u307e\u308c\u305f\u3082\u306e\u3067\u3059\u3002<br \/>\n\u73fe\u5728\u306e\u3088\u3046\u306b\u60c5\u5831\u306e\u3084\u308a\u53d6\u308a\u304c\u983b\u7e41\u306b\u3001\u81a8\u5927\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u3001\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3059\u308b\u5074\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u6d88\u8cbb\u8005\u306e\u4e2d\u3067\u3082\u6d88\u8cbb\u306e\u30b5\u30a4\u30af\u30eb\u3084\u6d41\u884c\u306f\u52a0\u901f\u3057\u3001\u30c8\u30ec\u30f3\u30c9\u304c\u8aad\u307f\u306b\u304f\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<br \/>\n\u624b\u5143\u306b\u3042\u308b\u30c7\u30fc\u30bf\u3092\u304c\u3080\u3057\u3083\u3089\u306b\u5206\u6790\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4eca\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306f\u4f55\u304b\u3092\u7684\u78ba\u306b\u8aad\u307f\u53d6\u308a\u3001<span class=\"em-line\">\u5fc5\u8981\u6700\u5c0f\u9650\u306e\u30c7\u30fc\u30bf\u89e3\u6790\u306b\u6642\u9593\u3092\u304b\u3051\u308b\u3053\u3068\u304c\u5fc5\u8981<\/span>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/07\/analytics.jpg\" alt=\"\" title=\"analytics\" width=\"600\" height=\"388\" class=\"aligncenter size-full wp-image-13382\" \/><\/p>\n<h2>AI\u306e\u767b\u5834\u306f\u30c7\u30fc\u30bf\u5206\u6790\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b<\/h2>\n<p>\u6700\u8fd1\u3067\u306f\u4eba\u5de5\u77e5\u80fd\u3092\u30c7\u30fc\u30bf\u5206\u6790\u306b\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u30e0\u30fc\u30d6\u30e1\u30f3\u30c8\u3082\u3042\u308a\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u3042\u308a\u65b9\u306f\u78ba\u5b9f\u306b\u5909\u5316\u3057\u7d9a\u3051\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<br \/>\n\u30c7\u30fc\u30bf\u5206\u6790\u306f\u4e00\u3064\u306e\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066\u4e00\u3064\u306e\u624b\u6cd5\u3060\u3051\u3067\u306a\u304f\u3001\u69d8\u3005\u306a\u3084\u308a\u65b9\u3092\u8907\u5408\u7684\u306b\u6d3b\u7528\u3057\u306a\u304c\u3089\u6709\u529b\u306a\u89e3\u3092\u6a21\u7d22\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u306a\u304b\u306a\u304b\u624b\u9593\u306e\u304b\u304b\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001AI\u3092\u3046\u307e\u304f\u30c7\u30fc\u30bf\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308c\u3070\u3001\u60c5\u5831\u306e\u66f4\u65b0\u304c\u52a0\u901f\u3057\u7d9a\u3051\u308b\u6d41\u308c\u306b\u3082\u96e3\u306a\u304f\u3064\u3044\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5168\u3066\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3092AI\u306b\u4efb\u305b\u3066\u3057\u307e\u3046\u6642\u4ee3\u306e\u5230\u6765\u306b\u306f\u3001\u3082\u3046\u5c11\u3057\u306e\u6642\u9593\u3092\u5fc5\u8981\u3068\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u3067\u3082\u30c8\u30ec\u30f3\u30c9\u3092\u8ffd\u3044\u304b\u3051\u7d9a\u3051\u308b\u306b\u306fAI\u306e\u5b58\u5728\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001AI\u3092\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306b\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u306b\u8a73\u3057\u3044\u4eba\u9593\u304c\u5897\u3048\u308b\u3053\u3068\u306fAI\u306e\u767b\u5834\u4ee5\u4e0a\u306b\u4e16\u9593\u304c\u671f\u5f85\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u8a00\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h2>PR\uff1aEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d1\u30c3\u30b1\u30fc\u30b8\u300cOrange EC\u300d\u3067\u306f\u304a\u5ba2\u69d8\u306bEC\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u304a\u4f1d\u3048\u3057\u3066\u3044\u307e\u3059<\/h2>\n<p><a href=\"https:\/\/ec-orange.jp\/\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/10\/orangeec_bnr_1003.jpg\" alt=\"\" title=\"ec-orange_bnr2\" width=\"600\" height=\"176\" class=\"aligncenter size-full wp-image-11782\" \/><\/a><\/p>\n<p>>>\u304a\u554f\u5408\u305b\u306f<a href=\"https:\/\/ec-orange.jp\/contact\/\">\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u7ba1\u7406\u3068\u306f \u5546\u54c1\u3092\u5c11\u3057\u3067\u3082\u591a\u304f\u58f2\u308a\u3001\u591a\u304f\u5229\u76ca\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u5546\u54c1\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u306f\u3082\u3061\u308d\u3093\u3001\u58f2\u308a\u305f\u3044\u5546\u54c1\u3092\u9069\u5207\u306a\u4eba\u305f\u3061\u306b\u7d39\u4ecb\u3057\u3001\u8ca9\u58f2\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u304c\u30c7\u30fc\u30bf\u5206\u6790\u3092\u7528\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3 [&hellip;]","protected":false},"author":2,"featured_media":13755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1194,1208,1211],"tags":[208,629,676],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/13748"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13748"}],"version-history":[{"count":2,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/13748\/revisions"}],"predecessor-version":[{"id":22079,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/13748\/revisions\/22079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/13755"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}