{"id":1583,"date":"2011-04-27T19:59:52","date_gmt":"2011-04-27T10:59:52","guid":{"rendered":"\/\/ec-orange.jp\/ec-media\/?p=1583"},"modified":"2018-07-24T17:29:53","modified_gmt":"2018-07-24T08:29:53","slug":"%e5%a3%b2%e3%82%8c%e3%82%8bec%e3%82%b5%e3%82%a4%e3%83%88%e3%83%bb%e3%83%8d%e3%83%83%e3%83%88%e3%82%b7%e3%83%a7%e3%83%83%e3%83%97%e3%81%ae%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%9a","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=1583","title":{"rendered":"\u58f2\u308c\u308bEC\u30b5\u30a4\u30c8\u30fb\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306f\uff1f"},"content":{"rendered":"

EC\u30b5\u30a4\u30c8\u30fb\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001
\n\u96c6\u5ba2\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3055\u305b\u308b\u306e\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3001
\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306e\u8a71\u3067\u3059\u3002<\/p>\n

\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306f\uff1fLPO\u3068\u306f\uff1f<\/h3>\n

\u307e\u305a\u306f\u3001\u3054\u5b58\u77e5\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u3068\u306f<\/strong>\u4f55\u304b\u306b\u3064\u3044\u3066\u3002<\/p>\n

\u30d0\u30ca\u30fc\u5e83\u544a\u3084\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u304c\u6700\u521d\u306b\u8a2a\u308c\u308b\u30da\u30fc\u30b8\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u306d\u3002
\n\u6700\u521d\u306b\u7740\u5730\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\uff09\u3059\u308b\u30da\u30fc\u30b8\u306a\u306e\u3067\u3001Landing page\u3001\u7565\u3057\u3066\u300cLP\u300d\u3068\u3082\u547c\u3073\u307e\u3059\u3002<\/p>\n

\u30e6\u30fc\u30b6\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u306f\u76ee\u7684\u3092\u6301\u3063\u3066\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u306e\u3067\u3001
\n\u305d\u306e\u76ee\u7684\u306b\u3042\u3063\u305f\u60c5\u5831\u304c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u7121\u3044\uff08\u898b\u3064\u304b\u3089\u306a\u3044\uff09\u3068\u3001\u3059\u3050\u306b\u96e2\u8131\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002
\n\u9006\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3057\u305f\u30da\u30fc\u30b8\u304c\u8208\u5473\u3092\u305d\u305d\u308b\u3001\u9b45\u529b\u6ea2\u308c\u308b\u5185\u5bb9\u3060\u3063\u305f\u3089\u3001
\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u60c5\u5831\u3001\u69cb\u6210\u8981\u7d20\u306b\u914d\u616e\u3057\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f5c\u6210\u3092
\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff08Landing Page Optimization\uff09<\/strong>\u3068\u8a00\u3044\u307e\u3059\u3002\u3053\u308c\u304cLPO\u3067\u3059\u306d\u3002<\/p>\n

\u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306f\uff1f<\/h3>\n

\u3088\u304f\u3042\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u300c\u7e26\u9577\u5546\u54c1\u30da\u30fc\u30b8\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002
\n\u5546\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u3048\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u8a98\u5c0e\u3059\u308b\u3001\u30bf\u30c6\u306b\u9577\u3044\u30da\u30fc\u30b8\u3067\u3059\u3002<\/p>\n

1.\u30e1\u30ea\u30c3\u30c8
\n2.\u8ad6\u62e0
\n3.\u7af6\u5408\u3068\u306e\u5dee
\n4.\u8a73\u7d30\u60c5\u5831
\n5.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u5c0e\u7dda
\n\u306e5\u8981\u7d20\u304c\u5fc5\u8981\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n

1.\u30e1\u30ea\u30c3\u30c8<\/h4>\n

\u753b\u50cf\u3068\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u4f7f\u3044\u3001\u5546\u54c1\u3092\u5229\u7528\u3059\u308b\u30b7\u30fc\u30f3\u3084\u5546\u54c1\u306e\u9b45\u529b\u3092\u76f4\u611f\u7684\u306b\u4f1d\u3048\u307e\u3059\u3002
\n\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u8003\u3048\u3001\u5546\u54c1\u306e\u5411\u3053\u3046\u306b\u3042\u308b\u9867\u5ba2\u306e\u5e78\u305b\u3092\u63d0\u6848<\/strong>\u3057\u307e\u3059\u3002
\n\u4f8b\u3048\u3070\u3001\u5358\u306b\u300c\u4f4e\u30ab\u30ed\u30ea\u30fc\u30b9\u30fc\u30d7\u300d\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001
\n\u300c\u30c0\u30a4\u30a8\u30c3\u30c8\u4e2d\u3067\u3082\u304a\u3044\u3057\u304f\u98df\u3079\u3089\u308c\u308b\u4f4e\u30ab\u30ed\u30ea\u30fc\u30b9\u30fc\u30d7\u300d\u306e\u3088\u3046\u306b\u3001
\n\u30c0\u30a4\u30a8\u30c3\u30c8\u4e2d\u3067\u3082\u98df\u4e8b\u3092\u697d\u3057\u3081\u308b\u751f\u6d3b\u3078\u306e\u63d0\u6848\u304c\u76f4\u611f\u7684\u3067\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

2.\u8ad6\u62e0<\/h4>\n

\u8ca9\u58f2\u5b9f\u7a4d\u3084\u3001\u58f2\u308c\u7b4b\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u304a\u5ba2\u69d8\u306e\u58f0\u306a\u3069\u3001\u73fe\u5b9f\u5473\u306e\u3042\u308b\u60c5\u5831\u3092\u63d0\u793a\u3057\u307e\u3059\u3002
\n\u305f\u3060\u58f2\u308c\u3066\u3044\u307e\u3059\u3001\u3068\u3044\u3046\u30a2\u30d4\u30fc\u30eb\u306e\u58f0\u3088\u308a\u306f\u3001
\n\u304d\u3061\u3093\u3068\u6570\u5024\u3092\u51fa\u3057\u305f\u308a\u3001\u304a\u5ba2\u69d8\u304b\u3089\u306e\u76f4\u7b46\u30e1\u30c3\u30bb\u30fc\u30b8\u3060\u3063\u305f\u308a\u3059\u308b\u3068\u3088\u308a\u4fe1\u6191\u6027\u304c\u5897\u3057\u307e\u3059\u3002
\n\u4f8b\u3048\u3070\u3001\u300c\u30c0\u30a4\u30a8\u30c3\u30c8\u4e2d\u306e\u98df\u4e8b\u3082\u697d\u3057\u304f\u306a\u3063\u305f\u3001\u3068\u559c\u3073\u306e\u58f0\u304c\u5c4a\u3044\u3066\u307e\u3059\u300d
\n\u300c\u58f2\u4e0a1,000\u4e07\u500b\u7a81\u7834\uff01\u300d\u306a\u3069\u3067\u3059\u306d\u3002<\/p>\n

3.\u7af6\u5408\u3068\u306e\u5dee<\/h4>\n

\u985e\u4f3c\u5546\u54c1\u3068\u306e\u5dee\u5225\u5316\u3001\u3064\u307e\u308a\u4ed6\u5e97\u306e\u5546\u54c1\u3088\u308a\u512a\u308c\u3066\u3044\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u8a34\u3048\u307e\u3059\u3002
\n\u300c\u901a\u5e38\u306e\u30c0\u30a4\u30a8\u30c3\u30c8\u7528\u30b9\u30fc\u30d7\u3068\u306f\u3001\u88fd\u6cd5\u304c\u5168\u304f\u7570\u306a\u308a\u307e\u3059\u300d
\n\u300c\u25cb\u25cb\u30b7\u30a7\u30d5\u76e3\u4fee\u3060\u304b\u3089\u3001\u4ed6\u306e\u30c0\u30a4\u30a8\u30c3\u30c8\u98df\u54c1\u3068\u306f\u7f8e\u5473\u3057\u3055\u30fb\u6e80\u8db3\u5ea6\u304c\u9055\u3044\u307e\u3059\u300d
\n\u306a\u3069\u306e\u3088\u3046\u306b\u512a\u4f4d\u6027\u3092\u6253\u3061\u51fa\u3057\u307e\u3059\u3002<\/p>\n

4.\u8a73\u7d30\u60c5\u5831<\/h4>\n

\u54c1\u8cea\u8868\u793a\u3084\u5185\u5bb9\u91cf\u3001\u8cde\u5473\u671f\u9650\u3001\u30b5\u30a4\u30ba\u3001\u30ab\u30e9\u30fc\u3001\u7d0d\u671f\u306a\u3069\u3001
\n\u8cfc\u5165\u524d\u306b\u6700\u7d42\u78ba\u8a8d\u3059\u3079\u304d\u60c5\u5831\u3092\u63d0\u793a\u3057\u307e\u3059\u3002
\n\u5b9f\u5e97\u8217\u3067\u5b9a\u54e1\u306b\u8cea\u554f\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u3059\u304c\u3001EC\u30b5\u30a4\u30c8\u30fb\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u305d\u3046\u306f\u884c\u304d\u307e\u305b\u3093\u3002
\n\u5c11\u3057\u3067\u3082\u7591\u554f\u30fb\u4e0d\u5b89\u306a\u70b9\u304c\u3042\u308c\u3070\u3001\u9867\u5ba2\u306f\u8868\u8a18\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u591a\u5e97\u8217\u3078\u6d41\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

5.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u5c0e\u7dda<\/h4>\n

\u8cfc\u5165\u3092\u6c7a\u3081\u305f\u6642\u306b\u3001\u8ff7\u3046\u3053\u3068\u306a\u304f\u6b21\u3078\u9032\u3081\u308b\u300c\u3054\u6ce8\u6587\u306f\u3053\u3061\u3089\u300d\u30dc\u30bf\u30f3\u306a\u3069\u3002
\n\u3053\u308c\u306f\u6a5f\u80fd\u3068\u3057\u3066\u5fc5\u305a\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u306d\u3002
\n\u308f\u304b\u308a\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u3067\u3001\u8907\u6570\u500b\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n

——
\n\u6700\u5f8c\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u307e\u3068\u3081\u305f\u30b5\u30a4\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u3066\u304a\u304d\u307e\u3059\u306d\u3002
\n\u69cb\u6210\u304b\u3089\u30c7\u30b6\u30a4\u30f3\u307e\u3067\u3001\u3068\u3066\u3082\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u25bd\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u96c6\u3081\u307e\u3057\u305f\u3002
\nhttp:\/\/lp-web.com\/<\/a><\/p>\n

\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u7528\u610f\u3067\u304d\u305f\u3089\u96c6\u5ba2\u3092<\/h3>\n

\u5546\u54c1\u306e\u9b45\u529b\u3092\u3042\u307e\u3059\u3053\u3068\u306a\u304f\u3001\u5b8c\u7d50\u306b\u4f1d\u3048\u3089\u308c\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3089\u3001
\n\u30d0\u30ca\u30fc\u5e83\u544a\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u306e\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308b\u306a\u3069\u3001\u4eca\u5ea6\u306f\u96c6\u5ba2\u306b\u529b\u3092\u5165\u308c\u307e\u3059\u3002<\/p>\n

\u3082\u3061\u308d\u3093\u3001\u5e83\u544a\u8cbb\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306ePV\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\u306e\u5206\u6790\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n

PV\u6570\u306f\u3042\u308b\u306e\u306b\u76f4\u5e30\u7387\u304c90%\u306a\u3069\u9ad8\u304b\u3063\u305f\u3089\u3001\u5927\u304d\u306a\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3057\u3001
\n\u76f4\u5e30\u7387\u306f\u9ad8\u304f\u306a\u3044\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3089\u306a\u3044\u5834\u5408\u306f\u30da\u30fc\u30b8\u306e\u5c0e\u7dda\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

PDCA\u30b5\u30a4\u30af\u30eb<\/strong>\u3001\u3064\u307e\u308a\u3001P\uff08Plan\/\u8a08\u753b\uff09\u30fbD\uff08Do\/\u5b9f\u884c\uff09\u30fbC\uff08Check\/\u8a55\u4fa1\uff09\u30fbA\uff08Action\/\u6539\u5584\uff09
\n\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f
\n\u5fc5\u8981\u6027\u306f\u308f\u304b\u3063\u3066\u306f\u3044\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u624b\u304c\u5468\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002
\n\u300c\u5e83\u544a\u306f\u304b\u3051\u3066\u308b\u3064\u3082\u308a\u306a\u3093\u3060\u3051\u3069\u3001\u30a4\u30de\u30a4\u30c1\u52b9\u679c\u304c\u4e0a\u304c\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u65b9\u306f\u3001
\n\u305c\u3072\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u898b\u76f4\u3057\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

———
\nEC\u69cb\u7bc9\u30d1\u30c3\u30b1\u30fc\u30b8\u300cOrange EC<\/a>\u300d\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30b3\u30f3\u30b5\u30eb\u3082\u53ef\u80fd\u3067\u3059\u3002
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