{"id":26107,"date":"2019-08-07T10:16:26","date_gmt":"2019-08-07T01:16:26","guid":{"rendered":"https:\/\/ec-orange.jp\/ec-media\/?p=26107"},"modified":"2019-08-08T09:22:18","modified_gmt":"2019-08-08T00:22:18","slug":"%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%e3%80%8como%e3%80%8d%e3%81%ae%e6%b5%b7%e5%a4%96","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=26107","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u300cOMO\u300d\u306e\u6d77\u5916\u6700\u65b0\u4e8b\u4f8b"},"content":{"rendered":"<p>\u3053\u308c\u307e\u3067\u5b9f\u5e97\u8217\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\/EC\u30b5\u30a4\u30c8\u306e\u4e21\u65b9\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u96c6\u5ba2\u3084\u8cfc\u8cb7\u884c\u52d5\u3092\u9ad8\u3081\u308bO2O\uff08Online to Offline\uff09\u306b\u95a2\u3059\u308b\u65bd\u7b56\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u65b0\u3057\u3044\u3082\u306e\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u300cOMO\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<!--more--><\/p>\n<ul>\n<li><a href=\"#no1\">OMO\u3068\u306f<\/a><\/li>\n<li><a href=\"#no2\">\u9ad8\u7d1a\u54c1\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u30018\u5272\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u5f71\u97ff\u3092\u53d7\u3051\u308b<\/a><\/li>\n<li><a href=\"#no3\">\u30e9\u30a4\u30d6\u30d3\u30c7\u30aa\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300cHelpJess\u300d<\/a><\/li>\n<li><a href=\"#no4\">OMO\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u751f\u307f\u51fa\u3059<\/a><\/li>\n<\/ul>\n<h3 id=\"no1\" class=\"style3a\">OMO\u3068\u306f<\/h3>\n<p>OMO\u306e\u610f\u5473\u306f\u300cOnline Merges with Offline\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\uff09\u300d\u306e\u7565\u79f0\u3067\u3059\u3002OMO\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u4e21\u65b9\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u72ec\u7acb\u3057\u305f\u3082\u306e\u3068\u3057\u3066\u904b\u7528\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e21\u65b9\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u8cb7\u3044\u7269\u3057\u3084\u3059\u3044\u74b0\u5883\u3092\u6574\u3048\u308b\u65bd\u7b56\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<div class=\"cardlink\"><a href=\"https:\/\/ec-orange.jp\/ec-media\/?p=25725\"><div class=\"cardlink_thumbnail\"><img src='https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2019\/06\/shutterstock_685431580-120x120.jpg' alt='OMO\u3068\u306f\uff1aO2O\u3068\u306e\u9055\u3044\u3068\u30a2\u30d5\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0' width=120 height=120 \/><\/a><\/div><div class=\"cardlink_content\"><span class=\"timestamp\">2019.06.27<\/span><div class=\"cardlink_title\"><a href=\"https:\/\/ec-orange.jp\/ec-media\/?p=25725\">OMO\u3068\u306f\uff1aO2O\u3068\u306e\u9055\u3044\u3068\u30a2\u30d5\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 <\/a><\/div><div class=\"cardlink_excerpt\">\u6570\u5e74\u524d\u307e\u3067\u306f\u3001O2O\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u6d41\u884c\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u6025\u901f\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e16\u754c\u304c\u5927\u304d\u304f\u306a\u308a\u306f\u3058\u3081\u3066\u304b\u3089\u3001\u6628\u4eca\u300cOMO\u300d\u3068\u3044\u3046\u30ef\u30fc\u30c9\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u3063\u3066\u3044\u307e\u3059\u3002\nOMO\u306f\u30a2\u30d5\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u306b\u304a\u3044\u3066\u4e3b\u8ef8\u3068\u306a\u308b\u8003\u3048\u65b9\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e...<\/div><\/div><div class=\"cardlink_footer\"><\/div><\/div>\n<p>\u4e16\u754c\u3067\u6700\u3082OMO\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u4e2d\u56fd\u3067\u306f\u3001\u5927\u624bEC\u30b5\u30a4\u30c8\u3084\u5c0f\u58f2\u4f01\u696d\u304c\u3053\u305e\u3063\u3066\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u969c\u58c1\u3092\u306a\u304f\u3059OMO\u306e\u65bd\u7b56\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e2d\u56fd\u306e\u5927\u624bEC\u904b\u55b6\u4f01\u696d\u3067\u3042\u308b\u552f\u54c1\u4f1a\u306e\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u30fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306eXing Gao\u6c0f\u306f\u3001OMO\u306b\u95a2\u3057\u3066Linkedin\u306b\u4ee5\u4e0b\u306e\u8208\u5473\u6df1\u3044\u8a18\u4e8b\u3092\u6295\u7a3f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Xing\u6c0f\u306f2017\u5e74\u5f8c\u534a\u304b\u3089\u5927\u624bEC\u30b5\u30a4\u30c8\u904b\u55b6\u4f01\u696d\u304c\u4f1d\u7d71\u7684\u306a\u5c0f\u58f2\u4f01\u696d\u306e\u8cb7\u53ce\u304c\u76f8\u6b21\u3044\u3060\u70b9\u306b\u89e6\u308c\u3001\u300c<strong>\u3053\u308c\u306f\u5358\u306a\u308b\u682a\u5f0f\u6295\u8cc7\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5f7c\u3089\u306f\u9867\u5ba2\u3068\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8457\u3057\u304f\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u305f\u3001\u30aa\u30e0\u30cb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/strong>\u300d\u3068\u8ff0\u3079\u3066\u304a\u308a\u3001\u4f55\u304cOMO\u3092\u6d3b\u6c17\u3065\u3051\u3066\u3044\u308b\u306e\u304b\u3068\u3044\u3046\u70b9\u306b\u3064\u3044\u3066\u89e6\u308c\u307e\u3057\u305f\u3002\uff08\u4ee5\u4e0b\u5f15\u7528\uff09<\/p>\n<blockquote><p>So what drives Online-Merge-Offline? It evolves around technology-driven sales and cost efficiency. The merges enable offline retailers to tap into existing e-commerce platform instead of building their own. It allows for better utilization of the last-mile delivery network, driving unit cost down. It simplifies and saves time for the consumer&#8217;s shopping experience. And it allows for better data collection and data analytics for big retailers. With this trend, by the end of 2018, the China retail industry will no longer separate online vs. offline, instead, will see it as a whole.<br \/>\n\u5f15\u7528\u5143\uff1aLinkedin<\/p><\/blockquote>\n<p>\uff08\u4ee5\u4e0b\u7b46\u8005\u8a33\uff09\u300c\u4f55\u304cOMO\u3092\u4fc3\u9032\u3055\u305b\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u305d\u308c\u306f\u3001\u6280\u8853\u4e3b\u5c0e\u306e\u8ca9\u58f2\u3068\u8cbb\u7528\u52b9\u679c\u3092\u4e3b\u8ef8\u306b\u7f6e\u3044\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u306e\u3075\u305f\u3064\u306e\u878d\u5408\u306b\u3088\u308a\u3001\u5b9f\u5e97\u8217\u306e\u5c0f\u58f2\u696d\u8005\u306f\u81ea\u3089\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6301\u3064\u3053\u3068\u306a\u304f\u3001\u65e2\u5b58\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u30e9\u30b9\u30c8\u30de\u30a4\u30eb\u914d\u9001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3001\u914d\u9001\u5358\u4fa1\u306e\u30b3\u30b9\u30c8\u30c0\u30a6\u30f3\u306e\u6709\u52b9\u6d3b\u7528\u306b\u5f79\u7acb\u3061\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cb7\u3044\u7269\u4f53\u9a13\u3092\u5358\u7d14\u5316\u3057\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5927\u4f01\u696d\u306e\u5c0f\u58f2\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3088\u308a\u826f\u3044\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u30c7\u30fc\u30bf\u5206\u6790\u3092\u53ef\u80fd\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u50be\u5411\u306b\u3088\u308a\u30012018\u5e74\u7d42\u308f\u308a\u307e\u3067\u3001\u4e2d\u56fd\u306e\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3082\u306f\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u5225\u306e\u3082\u306e\u3068\u3057\u3066\u5206\u96e2\u305b\u305a\u3001\u4e21\u65b9\u3092\u5168\u4f53\u7684\u306b\u898b\u308b\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\n<p><span class=\"marker_yl\">\u8981\u7d04\u3059\u308b\u3068\u3001<strong>\u5b9f\u5e97\u8217\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u308b\u969b\u3001\u65e2\u5b58\u306eEC\u69cb\u7bc9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30b3\u30b9\u30c8\u30ab\u30c3\u30c8\u3068\u9867\u5ba2\u306e\u8cb7\u3044\u7269\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u540c\u6642\u306b\u4f01\u696d\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u4e0a\u304c\u308a\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u5206\u6790\u3092\u3084\u308a\u3084\u3059\u304f\u3057\u305f<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h3 id=\"no2\" class=\"style3a\">\u9ad8\u7d1a\u54c1\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u30018\u5272\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u5f71\u97ff\u3092\u53d7\u3051\u308b<\/h3>\n<p>\u8a71\u306f\u5909\u308f\u308a\u3001\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306f\u3044\u307e\u3060\u306b\u5e97\u8217\u3067\u306e\u8ca9\u58f2\u304c\u591a\u3044\u5370\u8c61\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u9ad8\u7d1a\u54c1\u306f\u5b9f\u5e97\u8217\u8ca9\u58f2\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9ad8\u7d1a\u54c1\u306e\u8ca9\u58f2\u65b9\u6cd5\u306f\u5b9f\u5e97\u8217\u3060\u3051\u3067\u306f\u306a\u304f\u30aa\u30f3\u30e9\u30a4\u30f3\u3082\u5bc6\u63a5\u306b\u95a2\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u9ad8\u7d1a\u54c1\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u3001\u4e8b\u524d\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u306b\u3064\u3044\u3066\u8abf\u3079\u305f\u3042\u3068\u306b\u8cfc\u5165\u306b\u81f3\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306b\u3088\u308b\u3068\u3001<span class=\"marker_yl\">\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u5f71\u97ff\u3092\u53d7\u3051\u308b\u6d88\u8cbb\u8005\u306f8\u5272\u3092\u8d85\u3048\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<div id=\"attachment_26115\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-26115\" decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2019\/08\/omo_02.jpg\" alt=\"\" width=\"900\" height=\"471\" class=\"size-full wp-image-26115\" \/><p id=\"caption-attachment-26115\" class=\"wp-caption-text\">\u753b\u50cf\u51fa\u5178\uff1aMcKinsey<\/p><\/div>\n<p>\u3053\u3061\u3089\u306e\u30b0\u30e9\u30d5\u3067\u306f\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3001\u30a2\u30d1\u30ec\u30eb\u3001\u7f8e\u5bb9\u5546\u54c1\u3084\u9999\u6c34\u3001\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u3001\u30b8\u30e5\u30a8\u30ea\u30fc\u3001\u6642\u8a08\u3001\u9769\u88fd\u54c1\u3068\u3044\u3063\u305f\u9ad8\u7d1a\u54c1\u3092\u5bfe\u8c61\u306b\u3057\u3066\u7b97\u51fa\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u304c\u3001\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306f2025\u5e74\u307e\u3067\u306b\u3053\u308c\u3089\u306e\u9ad8\u7d1a\u5546\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u6d88\u8cbb\u8005\u306f2016\u5e74\u3068\u6bd4\u8f03\u3059\u308b\u30683\u500d\u4ee5\u4e0a\u306b\u5897\u3048\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u30b0\u30e9\u30d5\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u4f9d\u7136\u3068\u3057\u3066\u9ad8\u7d1a\u54c1\u306f\u5b9f\u5e97\u8217\u306b\u3088\u308b\u8cfc\u5165\u304c\u307b\u3068\u3093\u3069\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\uff082020\u5e74\u30682025\u5e74\u306f\u4e88\u6e2c\u5024\uff09<\/p>\n<p>\u307e\u305fJing Daily\u306b\u3088\u308b\u3068\u30012018\u5e74\u306b10\u4e07\u30c9\u30eb\u3092\u8d85\u3048\u308b\u5546\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u8cfc\u5165\u3057\u305f\u6d88\u8cbb\u8005\u306f\u5f90\u3005\u306b\u5897\u3048\u3066\u3044\u308b\u3068\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u4e2d\u56fd\u3067\u306f\u9ad8\u7d1a\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u304a\u308a\u3001\u9ad8\u7d1a\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u4e16\u4ee3\u306fGenerationZ (2000\u5e74\u4ee5\u964d\u306b\u8a95\u751f\u3057\u305f\u4e16\u4ee3)\u304c\u7d0460%\u3092\u5360\u3081\u3001\u3056\u3063\u304f\u308a\u306840%\u306f\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\uff081980\u5e74\u304b\u30892000\u5e74\u306b\u304b\u3051\u3066\u8a95\u751f\u3057\u305f\u4e16\u4ee3\uff09\u300125%\u306fGeneration X\uff081960\u5e74\u304b\u30891980\u5e74\u306b\u8a95\u751f\u3057\u305f\u4e16\u4ee3\uff09\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u304c\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u5165\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u3082\u8ff0\u3079\u3089\u308c\u3066\u304a\u308a\u3001\u5546\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u8cfc\u5165\u3059\u308b\u306e\u306f\u3001\u4e2d\u56fd\u306e\u5168\u6d88\u8cbb\u8005\u306e1%\u306b\u3057\u304b\u6e80\u305f\u306a\u3044\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5168\u4f53\u7684\u306a\u58f2\u4e0a\u304b\u3089\u3059\u308b\u3068\u9ad8\u7d1a\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u8cfc\u5165\u3059\u308b\u5272\u5408\u306f\u5c0f\u3055\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u4eca\u5f8c\u4f38\u3073\u3066\u3044\u304f\u53ef\u80fd\u6027\u3082\u5426\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002<span class=\"marker_yl\">\u9ad8\u7d1a\u54c1\u306f\u5b9f\u969b\u306b\u76ee\u3067\u898b\u3066\u3001\u89e6\u3063\u3066\u4f7f\u3044\u5fc3\u5730\u3084\u898b\u305f\u76ee\u3092\u78ba\u8a8d\u3059\u308b\u9867\u5ba2\u304c\u591a\u3044\u306e\u306f\u6614\u3082\u4eca\u3082\u5909\u308f\u308a\u307e\u305b\u3093\u304c\u3001\u30b9\u30de\u30db\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30d0\u30a4\u30b9\u304c\u4e00\u4eba\u306b\u4e00\u53f0\u306e\u6642\u4ee3\u3067\u306f\u4f01\u696d\u3068\u9867\u5ba2\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u524d\u3088\u308a\u3082\u591a\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002<\/span>\u9ad8\u7d1a\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u306f\u4eca\u5f8c\u3082\u7d9a\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"no3\" class=\"style3a\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u5b9f\u5e97\u8217\u3067\u8cb7\u3044\u7269\u3057\u3066\u3044\u308b\u65b0\u611f\u899a\u3001HelpJess<\/h3>\n<div id=\"attachment_26116\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-26116\" decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2019\/08\/omo_03.jpg\" alt=\"\" width=\"900\" height=\"476\" class=\"size-full wp-image-26116\" \/><p id=\"caption-attachment-26116\" class=\"wp-caption-text\">\u753b\u50cf\u51fa\u5178\uff1aHelpJess<\/p><\/div>\n<p>\u4e00\u6642\u671f\u4e2d\u56fd\u3067\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u52d5\u753b\u3092\u914d\u4fe1\u3057\u306a\u304c\u3089EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u305f\u300c\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u300d\u304c\u7206\u767a\u7684\u306a\u4eba\u6c17\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u672c\u793e\u304c\u30a2\u30e1\u30ea\u30ab\u306b\u3042\u308b\u300cHelpJess\u300d\u3068\u3044\u3046\u30a2\u30d7\u30ea\u306f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3068\u306f\u5c11\u3057\u7570\u306a\u308b\u65b0\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u304b\u305f\u3061\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>HelpJess\u306f\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u4e16\u754c\u4e2d\u306e\u63d0\u643a\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3064\u306a\u304e\u306a\u304c\u3089\u8cb7\u3044\u7269\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cqn8nUDgy28\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>HelpJess\u306f\u30a2\u30e1\u30ea\u30ab\u30fb\u30aa\u30fc\u30b9\u30c6\u30a3\u30f3\u3067\u6bce\u5e74\u958b\u50ac\u3055\u308c\u308b\u300c\u30b5\u30a6\u30b9\u30fb\u30d0\u30a4\u30fb\u30b5\u30a6\u30b9\u30fb\u30a6\u30a8\u30b9\u30c8\uff08SXSW\uff09\u300d\u306b2017\u5e74\u306b\u53c2\u52a0\u3057\u3066\u304a\u308a\u3001\u5b9f\u969b\u306e\u8cb7\u3044\u7269\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u52d5\u753b\u306e\u306a\u304b\u3067\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u304b\u3089\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u3042\u308b\u5e97\u8217\u3067\u306e\u8cb7\u3044\u7269\u306e\u3088\u3046\u3059\u3092\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/AMZdU4_ZKio\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f\u6b32\u3057\u3044\u5546\u54c1\u304c\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u8a73\u7d30\u306a\u8aac\u660e\u304c\u6b32\u3057\u3044\u3068\u304d\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u5f97\u3065\u3089\u3044\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001<span class=\"marker_yl\">HelpJess\u306f\u5b9f\u5e97\u8217\u306e\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u3084\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u5e97\u54e1\u3068\u4f1a\u8a71\u3057\u306a\u304c\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u753b\u671f\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p>\u753b\u9762\u4e0a\u3067\u306f\u9867\u5ba2\u304c\u6c17\u306b\u306a\u308b\u5546\u54c1\u3092\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069\u3067\u64cd\u4f5c\u3057\u306a\u304c\u3089\u9078\u629e\u30fb\u95b2\u89a7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5b9f\u969b\u306e\u898b\u305f\u76ee\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u305d\u306e\u5834\u3067\u5e97\u54e1\u306b\u898b\u305b\u3066\u3082\u3089\u3044\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\nHelpJess\u306f\u307e\u3060\u958b\u767a\u4e2d\u306e\u6280\u8853\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30e6\u30cb\u30fc\u30af\u306a\u30a2\u30a4\u30c7\u30a2\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"no4\" class=\"style3a\">OMO\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u751f\u307f\u51fa\u3059<\/h3>\n<p>OMO\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u53cc\u65b9\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u3067\u3001\u76f8\u4e92\u4f5c\u7528\u3057\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u308a\u9867\u5ba2\u95a2\u4fc2\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002OMO\u3067\u306f\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3084IT\u30c7\u30d0\u30a4\u30b9\u3092\u6d3b\u7528\u3057\u3001\u3053\u308c\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u67b6\u3051\u6a4b\u7684\u5b58\u5728\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"marker_yl\">\u6700\u8fd1\u307e\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308bO2O\u304c\u3053\u308c\u307e\u3067\u306e\u30c8\u30ec\u30f3\u30c9\u3067\u3057\u305f\u304c\u3001\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u308a\u9867\u5ba2\u95a2\u4fc2\u6539\u5584\u3092\u884c\u3044\u305f\u3044\u306e\u3067\u3042\u308c\u3070OMO\u306e\u305f\u3081\u306e\u65bd\u7b56\u306b\u8235\u3092\u5207\u3063\u305f\u307b\u3046\u304c\u5f97\u7b56\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u306f\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3067\u3059\u304c\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u8cb7\u3044\u7269\u3057\u3084\u3059\u3044\u74b0\u5883\u3092\u3042\u3089\u304b\u3058\u3081\u6574\u3048\u3066\u304a\u304f\u3053\u3068\u3067\u9867\u5ba2\u304c\u597d\u304d\u306a\u3068\u304d\u306b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u304c\u4f38\u3073\u305f\u3042\u3068\u306f\u3001\u306a\u305c\u58f2\u4e0a\u304c\u4f38\u3073\u305f\u306e\u304b\u3001\u9867\u5ba2\u306f\u4f55\u3092\u9b45\u529b\u306b\u611f\u3058\u305f\u306e\u304b\u3068\u3044\u3063\u305f\u5206\u6790\u304c\u5fc5\u8981\u3067\u3001\u3053\u308c\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3055\u3089\u306a\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n<div class=\"post02\">\n<p><span class=\"mini\">\u203b\u3053\u306e\u8a18\u4e8b\u306f<a href=\"https:\/\/www.linkedin.com\/pulse\/new-era-retail-online-merge-offline-omo-xing-gao\" target=\"_blank\">The New Era of Retail \u2013 Online Merge Offline (OMO)<\/a>\u3001<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/luxury-in-the-age-of-digital-darwinism\" target=\"_blank\">Luxury in the age of digital Darwinism<\/a>\u3001<a href=\"https:\/\/jingdaily.com\/online-or-offline\/\" target=\"_blank\">Online or Offline? It\u2019s All the Same for Millennials and Gen Z<\/a>\u306e\u6d77\u5916\u8a18\u4e8b\u3092\u5143\u306b\u672c\u30d6\u30ed\u30b0\u304c\u65e5\u672c\u5411\u3051\u306b\u7ffb\u8a33\u30fb\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span>\n<\/div>\n<h3>PR\uff1a\u30a8\u30b9\u30ad\u30e5\u30fc\u30d3\u30ba\u30e0\u306b\u3088\u308bDX\u63a8\u9032\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n<a href=\"https:\/\/s-cubism.jp\/presentation\/dx-promotion-support.html\" target=\"_blank\"><img src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2021\/12\/bnr-ecmedia-dxapproach.png\"><\/a>\n","protected":false},"excerpt":{"rendered":"\u3053\u308c\u307e\u3067\u5b9f\u5e97\u8217\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\/EC\u30b5\u30a4\u30c8\u306e\u4e21\u65b9\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u96c6\u5ba2\u3084\u8cfc\u8cb7\u884c\u52d5\u3092\u9ad8\u3081\u308bO2O\uff08Online to Offline\uff09\u306b\u95a2\u3059\u308b\u65bd\u7b56\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u65b0\u3057\u3044 [&hellip;]","protected":false},"author":1,"featured_media":26120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1208,1211],"tags":[1512],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/26107"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26107"}],"version-history":[{"count":9,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/26107\/revisions"}],"predecessor-version":[{"id":26119,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/26107\/revisions\/26119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/26120"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}