{"id":28870,"date":"2022-01-15T16:44:00","date_gmt":"2022-01-15T07:44:00","guid":{"rendered":"https:\/\/ec-orange.jp\/ec-media\/?p=28870"},"modified":"2024-04-04T18:09:08","modified_gmt":"2024-04-04T09:09:08","slug":"ltv%e7%b5%8c%e5%96%b6%e3%81%8c%e6%8c%81%e7%b6%9a%e5%8f%af%e8%83%bd%e3%81%aa%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%82%92%e5%ae%9f%e7%8f%be%e3%81%99%e3%82%8b","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=28870","title":{"rendered":"LTV\u7d4c\u55b6\u304c\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u3092\u5b9f\u73fe\u3059\u308b"},"content":{"rendered":"\n

\u65e5\u672c\u8a9e\u3067\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u8a33\u3055\u308c\u308bLTV\uff08\u30e9\u30a4\u30d5\u30fb\u30bf\u30a4\u30e0\u30fb\u30d0\u30ea\u30e5\u30fc\/Life Time Value\uff09\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u5b58\u7d9a\u3055\u305b\u308b\u305f\u3081\u3001\u305d\u3057\u3066\u4e2d\u9577\u671f\u7684\u306b\u4f01\u696d\u3092\u6210\u9577\u3055\u305b\u3066\u3044\u304f\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u8996\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n

LTV\u306e\u5411\u4e0a\u306f\u3001\u5c11\u5b50\u5316\u3084\u30c7\u30b8\u30bf\u30eb\u306b\u596a\u308f\u308c\u304c\u3061\u306a\u53ef\u51e6\u5206\u6642\u9593\u3068\u3044\u3063\u305f\u300c\u9867\u5ba2\u6e1b\u5c11\u306e\u672a\u6765\u300d\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u98db\u8e8d\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u5bfe\u7b56\u3068\u3082\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\u672c\u7a3f\u3067\u306f\u3001LTV\u7d4c\u55b6\u304c\u306a\u305c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305fLTV\u5411\u4e0a\u306e\u305f\u3081\u306b\u3067\u304d\u308b\u3053\u3068\u3092BtoB\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u306e2\u70b9\u306b\u7740\u76ee\u3057\u307e\u3057\u305f\u3002\u5c11\u5b50\u9ad8\u9f62\u306e\u65e5\u672c\u793e\u4f1a\u306b\u304a\u3051\u308b\u4f01\u696d\u306e\u6301\u7d9a\u6027\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u304c\u4e2d\u9577\u671f\u7684\u306a\u6210\u9577\u3092\u9042\u3052\u308b\u3068\u306f\u4f55\u304b\u3068\u3044\u3063\u305f\u89b3\u70b9\u304b\u3089\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u4fa1\u5024\u30c7\u30fc\u30bf\u5316\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\u7121\u6599\u30e1\u30eb\u30de\u30ac\u767b\u9332\u306f\u3053\u3061\u3089\uff1a\u6700\u65b0\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u4e8b\u4f8b\u3084\u30ce\u30a6\u30cf\u30a6\u3092\u304a\u5c4a\u3051<\/a>\n\n\n

LTV\u7d4c\u55b6\u306b\u5fc5\u8981\u306a\u9577\u671f\u7684\u8996\u70b9<\/h2>\n\n\n\n

LTV\u306f\u30011\u4eba\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u59cb\u3081\u3066\u7d42\u3048\u308b\u307e\u3067\u306e\u9593\u306b\u3001\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u984d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u307b\u3069LTV\u306f\u9ad8\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308a\u3001\u826f\u8cea\u306a\u9867\u5ba2\u3092\u591a\u304f\u305d\u3057\u3066\u9577\u671f\u7684\u306b\u7372\u5f97\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u4f01\u696d\u306b\u3082\u305f\u3089\u3055\u308c\u308b\u5229\u76ca\u306f\u9ad8\u304f\u306a\u308b\u8a08\u7b97\u3067\u3059\u3002<\/p>\n\n\n\n

\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3088\u308a\u30825\u500d\u8fd1\u3044\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3068\u3044\u3046\u8a66\u7b97\u3082\u3042\u308a\u3001\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u524d\u306b\u4eca\u3044\u308b\u9867\u5ba2\u3092\u300c\u80b2\u3066\u308b\u300d\u3053\u3068\u306f\u30b3\u30b9\u30c8\u8ffd\u6c42\u306e\u9762\u304b\u3089\u3082\u59a5\u5f53\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001LTV\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306f\u81ea\u793e\u306e\u9867\u5ba2\u57fa\u76e4\u3092\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u53ef\u8996\u5316\u3057\u3001\u4e2d\u9577\u671f\u7684\u306a\u58f2\u4e0a\u76ee\u6a19\u3084\u4e88\u6e2c\u3092\u7acb\u3066\u3089\u308c\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u6570\u304c\u6e1b\u5c11\u3059\u308b\u672a\u6765<\/h3>\n\n\n\n

LTV\u5411\u4e0a\u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306a\u308b\u80cc\u666f\u306b\u306f\u3001\u30ea\u30ab\u30fc\u30ea\u30f3\u30b0\u30ec\u30d9\u30cb\u30e5\u30fc\uff08\u7d99\u7d9a\u7684\u53ce\u5165\uff09\u3092\u91cd\u8996\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u6628\u4eca\u306e\u30d3\u30b8\u30cd\u30b9\u50be\u5411\u3082\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e00\u6642\u7684\u306a\u53ce\u76ca\u5897\u3092\u6c42\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u3092\u898b\u3066\u3044\u304f\u3053\u3068\u3067\u5b89\u5b9a\u3057\u305f\u4f01\u696d\u6210\u9577\u304c\u671f\u5f85\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002NETFLIX\u3084Apple\nMusic\u3068\u3044\u3063\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3082\u3001\u4e00\u7a2e\u306e\u30ea\u30ab\u30fc\u30ea\u30f3\u30b0\u30ec\u30d9\u30cb\u30e5\u30fc\u304c\u898b\u8fbc\u3081\u308b\u5951\u7d04\u306e\u4e00\u7a2e\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5b9a\u671f\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5b9f\u969b\u306b\u8ca9\u58f2\u3057\u305f\u5546\u54c1\u5229\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u672a\u6765\u306e\u58f2\u4e0a\u5229\u76ca\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u4f55\u3089\u304b\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u30663\u5e74\u306e\u4e00\u62ec\u5951\u7d04\u3092\u884c\u3063\u305f\u9867\u5ba2\u304c\u3044\u308b\u5834\u5408\u30011\u5e74\u6bce\u306e\u640d\u76ca\u8a08\u7b97\u66f8\u3067\u306f1\u5e74\u5206\u306e\u5229\u76ca\u3057\u304b\u53ef\u8996\u5316\u3055\u308c\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f1\u4eba\u306e\u9867\u5ba2\u304c\u3059\u3067\u306b3\u5e74\u5206\u306e\u5951\u7d04\u3092\u7de0\u7d50\u3057\u3066\uff08\u3042\u308b\u3044\u306f\u6599\u91d1\u3092\u652f\u6255\u3063\u3066\uff09\u3044\u307e\u3059\u3002LTV\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u6b8b\u5b58\u53ce\u76ca\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u306e\u306f\u91cd\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u65e5\u672c\u3067\u751f\u307e\u308c\u308b\u5b50\u3069\u3082\u306e\u6570\u306f40\u5e74\u9023\u7d9a\u3067\u6e1b\u5c11\u3057\u3066\u304a\u308a\u3001\u65e5\u672c\u306e\u307f\u306b\u5e02\u5834\u3092\u7d5e\u3063\u305f\u5834\u5408\u306e\u9867\u5ba2\u306e\u7d76\u5bfe\u6570\u306f\u3001\u6e1b\u5c11\u306e\u4e00\u9014\u3092\u8fbf\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4eca\u4ee5\u4e0a\u306b\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3044\u3001\u300c\u9867\u5ba2\u3092\u80b2\u3066\u3066\u3044\u304f\u300d\u3053\u3068\u304c\u4f01\u696d\u6210\u9577\u306e\u30ab\u30ae\u3092\u63e1\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u53ef\u51e6\u5206\u6642\u9593\u306b\u3044\u304b\u306b\u5165\u308a\u8fbc\u3080\u304b\u3002\u5370\u8c61\u7684\u306a\u9867\u5ba2\u63a5\u70b9\u3092\u3064\u304f\u308b<\/h3>\n\n\n\n

LTV\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u3001\u8fd1\u5e74\u307e\u3059\u307e\u3059\u5c0f\u3055\u3044\u30d1\u30a4\u306e\u596a\u3044\u5408\u3044\u3068\u3044\u3046\u69d8\u76f8\u3092\u5448\u3057\u3066\u304d\u305f\u53ef\u51e6\u5206\u6642\u9593\u306b\u3001\u3044\u304b\u306b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5275\u51fa\u3059\u308b\u304b\u304c\u7126\u70b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e16\u754c\u7684\u306b\u898b\u3066\u3082\u4eba\u3005\u306e\u53ef\u51e6\u5206\u6642\u9593\u306f\u305d\u306e\u591a\u304f\u304c\u30c7\u30b8\u30bf\u30eb\u3001\u3068\u308a\u308f\u3051\u30e2\u30d0\u30a4\u30eb\u306b\u5145\u3066\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u4eba\u3005\u304c\u30e2\u30d0\u30a4\u30eb\u306b\u89e6\u308c\u308b\u6642\u9593\u306f\u5897\u52a0\u306e\u4e00\u9014\u3067\u3001\u30a2\u30d7\u30ea\u5e02\u5834\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308bApp\nAnnie Japan\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u4eba\u3005\u304c\u30e2\u30d0\u30a4\u30eb\u306b\u5411\u304d\u5408\u3046\u6642\u9593\u306f\u591a\u3044\u5834\u5408\u30671\u65e5\u3042\u305f\u308a4.8\u6642\u9593\u306b\u3082\u306a\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3092\u516c\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u7dcf\u52d9\u7701\u306e\u300c\u793e\u4f1a\u751f\u6d3b\u57fa\u672c\u8abf\u67fb\u300d\u306b\u3088\u308b\u3068\u3001\u65e5\u672c\u4eba\u304c\u5f97\u3089\u308c\u308b\u53ef\u51e6\u5206\u6642\u9593\u306f1\u9031\u9593\u3042\u305f\u308a\u7d04105\u301c106\u6642\u9593\u3002\u3067\u3059\u304c\u3001\u5e73\u65e5\u306b\u9650\u308b\u3068\u53ef\u51e6\u5206\u6642\u9593\u306f\u7d0414\u6642\u9593\u7a0b\u5ea6\u3067\u3001\u4e00\u65e5\u3042\u305f\u308a2.8\u6642\u9593\u3057\u304b\u300c\u81ea\u7531\u306a\u6642\u9593\u300d\u306f\u306a\u3044\u3068\u3044\u3046\u8a08\u7b97\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30e2\u30d0\u30a4\u30eb\u306f\u4ed5\u4e8b\u3068\u3057\u3066\u89e6\u308c\u308b\u6642\u9593\u3082\u591a\u3044\u305f\u3081\u3001\u300c\u30e2\u30d0\u30a4\u30eb\u3068\u5411\u304d\u5408\u3046\u6642\u9593\u300d\u304c\u53ef\u51e6\u5206\u6642\u9593\u3068\u305d\u306e\u307e\u307e\u30a4\u30b3\u30fc\u30eb\u3067\u91e3\u308a\u5408\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u4e21\u8005\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u30c7\u30b8\u30bf\u30eb\u3092\u901a\u3058\u305f\u9867\u5ba2\u63a5\u70b9\u4f5c\u308a\u306f\u91cd\u8981\u306a\u30d5\u30a1\u30af\u30bf\u30fc\u3067\u3042\u308b\u3053\u3068\u306f\u660e\u767d\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u3068\u306f\u3044\u3048\u3001\u4e00\u5f8b\u7684\u306a\u5e83\u544a\u3084\u30a2\u30d7\u30ea\u901a\u77e5\u3092\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u9867\u5ba2\u305d\u308c\u305e\u308c\u306b\u5408\u81f4\u3059\u308b\u63a5\u70b9\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u5e83\u544a\u3084\u901a\u77e5\u306b\u7d1b\u308c\u3066\u7d20\u901a\u308a\u3055\u308c\u3066\u3057\u307e\u3046\u3060\u3051\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u9650\u3089\u308c\u305f\u6642\u9593\u306e\u4e2d\u306b\u3044\u304b\u306b\u5165\u308a\u8fbc\u3080\u304b\u3068\u3044\u3046\u70b9\u3092\u30af\u30ea\u30a2\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u305d\u308c\u305e\u308c\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u3053\u3067\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u304c\u3001\u9867\u5ba2\u3054\u3068\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u8cfc\u8cb7\u306e\u983b\u5ea6\u3068\u3044\u3063\u305f\u8981\u7d20\u3067\u3059\u3002LTV\u306f\u6b21\u306e\u9805\u3067\u7d39\u4ecb\u3059\u308b4\u3064\u306e\u8981\u7d20\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u304a\u308a\u3001\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u6700\u9069\u306a\u63d0\u6848\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

LTV\u5411\u4e0a\u306e\u305f\u3081\u306b\u76ee\u6307\u3059\u3053\u3068<\/h2>\n\n\n\n

LTV\u306f\u3001\u6b21\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u6c7a\u5b9a\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

  1. 1. \u5e73\u5747\u8cfc\u5165\u5358\u4fa1\/1\u56de<\/li>
  2. 2. \u5229\u76ca\u7387<\/li>
  3. 3. \u5e73\u5747\u8cfc\u5165\u56de\u6570\/\u5e74<\/li>
  4. 4. \u5e73\u5747\u7d99\u7d9a\u5e74\u6570<\/li><\/ol><\/p>\n\n\n\n

    \u3064\u307e\u308aLTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3053\u306e4\u3064\u306e\u8981\u7d20\u3042\u308b\u3044\u306f\u3053\u306e\u5185\u306e\u3044\u305a\u308c\u304b\u3092\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u3053\u308c\u3089\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u5177\u4f53\u7684\u306b\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\uff08\u4e00\u5ea6\u8cfc\u5165\u3057\u305f\u3082\u306e\u3088\u308a\u3082\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u5546\u54c1\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u7b49\uff09\u3084\u30af\u30ed\u30b9\u30bb\u30eb\uff08\u3059\u3067\u306b\u8cfc\u5165\u3057\u305f\u88fd\u54c1\u306e\u95a2\u9023\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u7b49\uff09\u3001\u5546\u54c1\u3092\u6539\u826f\u3057\u3066\u5024\u4e0a\u3052\u3059\u308b\u3001\u3068\u3044\u3046\u65bd\u7b56\u306e\u4ed6\u306b\u3001\u5546\u54c1\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059\u3053\u3068\u3082\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u300c\u6975\u7aef\u56de\u907f\u6027\u300d\u3092\u6d3b\u304b\u3059\u3068\u3001\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u4e2d\u9593\u306e\u4fa1\u683c\u5e2f\u304c\u3082\u3063\u3068\u3082\u9078\u3070\u308c\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u3053\u306e\u52d5\u5411\u3092\u7528\u3044\u3066\u5546\u54c1\u5168\u4f53\u306e\u4fa1\u683c\u5e2f\u3092\u4e0a\u3052\u305f\u308a\u9867\u5ba2\u306e\u5fd7\u5411\u3092\u3042\u308b\u65b9\u5411\u3078\u3068\u8a98\u5c0e\u3067\u304d\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u307e\u305f\u3001\u5e73\u5747\u8cfc\u5165\u56de\u6570\u3084\u5e73\u5747\u7d99\u7d9a\u5e74\u6570\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u89e3\u7d04\u7406\u7531\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u30b5\u30dd\u30fc\u30c8\u30bb\u30f3\u30bf\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u4e0d\u6e80\u3092\u6d17\u3044\u51fa\u3057\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306e\u58f2\u4e0a\u304c\u5411\u4e0a\u3059\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u5c24\u3082\u3001\u5404\u9867\u5ba2\u304c\u7d99\u7d9a\u3057\u3066\u5951\u7d04\u30fb\u8cfc\u8cb7\u3092\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306a\u30b7\u30b9\u30c6\u30e0\u3065\u304f\u308a\u3082\u91cd\u8981\u3067\u3059\u3002\u8cfc\u8cb7\u306e\u983b\u5ea6\u304c\u843d\u3061\u3066\u304d\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ea\u30de\u30a4\u30f3\u30c9\u3092\u304b\u3051\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u306e\u3082\u6709\u52b9\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

    \u305d\u306e\u969b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u3064\u3044\u3066\u3001\u65bd\u7b56\u691c\u8a0e\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u3057\u3066\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u63d0\u4f9b<\/h3>\n\n\n\n

    \u4e00\u4eba\u3072\u3068\u308a\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u304cLTV\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u3001\u305d\u306e\u5ef6\u9577\u7dda\u4e0a\u306b\u4e2d\u9577\u671f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3082\u307f\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u3001\u5f53\u521dBtoB\u5411\u3051\u3001\u3068\u308a\u308f\u3051SaaS\u4f01\u696d\uff08Software\nas a Service\uff09\u5411\u3051\u306b\u63d0\u5531\u3055\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u304b\u3089\u306e\u793e\u4f1a\u306b\u304a\u3044\u3066\u306fBtoC\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u9867\u5ba2\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \u3088\u304f\u4f3c\u305f\u8a00\u8449\u3067\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u304c\u3001\u9867\u5ba2\u306e\u554f\u984c\u3092\u53d7\u3051\u3066\u89e3\u6c7a\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u53d7\u52d5\u7684\u306a\u696d\u52d9\u3092\u4e2d\u5fc3\u3068\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u8a08\u753b\u7684\u306a\u5bfe\u5fdc\u3092\u3057\u3066\u9867\u5ba2\u306e\u9ad8\u611f\u5ea6\u3084\u7d99\u7d9a\u7387\u3092\u9ad8\u3081\u3066\u3044\u304f\u3068\u3044\u3046\u80fd\u52d5\u7684\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    BtoC\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u7a76\u6975\u306e\u5230\u9054\u70b9\u3068\u3044\u3048\u308b\u306e\u306f\u300c\u3053\u306e\u5546\u54c1\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u4f7f\u3063\u3066\u3044\u308b\u81ea\u5206\u304c\u597d\u304d\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3001\u3064\u307e\u308a\u9867\u5ba2\u3092\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306e\u30d5\u30a1\u30f3\u3068\u3057\u3066\u80b2\u3066\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

    \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u306e\u306f\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u901a\u904e\u70b9\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u8cfc\u8cb7\u884c\u52d5\u306e\u5148\u306b\u306f\u3001\u4f59\u6687\u6642\u9593\u306e\u5145\u5b9f\u3067\u3042\u3063\u305f\u308a\u4f4f\u307e\u3044\u3084\u8eab\u306e\u56de\u308a\u306e\u5145\u8db3\u3067\u3042\u3063\u305f\u308a\u3001\u9867\u5ba2\u306e\u6570\u3060\u3051\u591a\u69d8\u306a\u30b4\u30fc\u30eb\u304c\u3042\u308a\u3001\u305d\u308c\u3089\u3092\u6e80\u305f\u3059\u3053\u3068\u3067BtoC\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u300c\u30c9\u30ea\u30eb\u3092\u8cb7\u3063\u3066\u3044\u304f\u9867\u5ba2\u304c\u672c\u5f53\u306b\u6b32\u3057\u3066\u3044\u308b\u306e\u306f\u30c9\u30ea\u30eb\u3092\u4f7f\u3063\u3066\u4f5c\u308a\u51fa\u3059\u300e\u7a74\u300f\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u6709\u540d\u306a\u4f8b\u3048\u8a71\u304c\u5206\u304b\u308a\u3084\u3059\u3044\u3067\u3059\u306d\u3002\u30c9\u30ea\u30eb\u306f\u7a74\u3092\u4f5c\u308a\u51fa\u3059\u624b\u6bb5\u3067\u3042\u308a\u3001\u76ee\u7684\uff08\u30b4\u30fc\u30eb\uff09\u306f\u30c9\u30ea\u30eb\u3068\u3044\u3046\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u7a74\u3092\u5f97\u308b\u3053\u3068\u306b\u3042\u308b\u3068\u3044\u3046\u8a71\u3067\u3059\u3002<\/p>\n\n\n\n

    \u3053\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u3001\u7684\u78ba\u306a\u9867\u5ba2\u63a5\u70b9\u3092\u7d99\u7d9a\u3057\u3066\u884c\u3046\u3053\u3068\u3067\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u53ef\u51e6\u5206\u6642\u9593\u306e\u9805\u76ee\u3067\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u7d30\u5207\u308c\u306e\u6642\u9593\u306b\u5165\u308a\u8fbc\u3080\u30e1\u30fc\u30eb\u3084\u30a2\u30d7\u30ea\u3068\u3044\u3046\u300c\u30c6\u30c3\u30af\u30bf\u30c3\u30c1\u300d\u3001\u4f01\u696d\u3084\u5e97\u8217\u304c\u4e0d\u7279\u5b9a\u591a\u6570\u3092\u63a5\u70b9\u3068\u3057\u3066\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u7b49\u3092\u5c55\u958b\u3059\u308b\u300c\u30ed\u30fc\u30bf\u30c3\u30c1\u300d\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3084\u8a2a\u554f\u8ca9\u58f2\u7b491\u5bfe1\u306e\u63a5\u70b9\u3067\u3042\u308b\u300c\u30cf\u30a4\u30bf\u30c3\u30c1\u300d\u3092\u8981\u6240\u3067\u5c55\u958b\u3057\u3001\u9867\u5ba2\u3092\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u63d0\u4f9b\u3072\u3044\u3066\u306fLTV\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u3044\u308f\u3070\u3001\u30c9\u30ea\u30eb\uff08\u624b\u6bb5\uff09\u3068\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u63d0\u4f9b\u304c\u3042\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066LTV\u306e\u5411\u4e0a\u3068\u3044\u3046\u7a74\uff08\u76ee\u7684\uff09\u304c\u5f97\u3089\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u30a2\u30c3\u30d7<\/h3>\n\n\n\n

    \u4f01\u696d\u304b\u3089\u767a\u4fe1\u3055\u308c\u305fCM\u3084SNS\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u6d88\u8cbb\u8005\u306b\u6279\u5224\u3055\u308c\u3001\u708e\u4e0a\u3059\u308b\u3068\u3044\u3063\u305f\u30cb\u30e5\u30fc\u30b9\u304c\u8a71\u984c\u306b\u306a\u308b\u3068\u3001\u7a4d\u6975\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u767a\u4fe1\u3092\u305f\u3081\u3089\u3046\u4f01\u696d\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e8b\u5b9f\u3001\u5947\u3092\u8852\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u653b\u3081\u306e\u59ff\u52e2\u3067\u767a\u4fe1\u3059\u308b\u3088\u308a\u306f\u3001\u7121\u96e3\u3067\u6d88\u8cbb\u8005\u304b\u3089\u6279\u5224\u3055\u308c\u306b\u304f\u3044\u5b88\u308a\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u5fb9\u3057\u305f\u65b9\u304c\u5b89\u5fc3\u3060\u3068\u3059\u308b\u98a8\u6f6e\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u3067\u3059\u304c\u3001\u73fe\u4ee3\u306e\u611f\u899a\u306b\u5408\u3063\u305f\u4fa1\u5024\u89b3\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u306a\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u591a\u69d8\u5316\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u983b\u7e41\u306b\u805e\u304b\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u793e\u4f1a\u306b\u304a\u3044\u3066\u3001\u653b\u3081\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u306f\u3001\u9867\u5ba2\u3092\u3001\u524d\u8ff0\u3057\u305f\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\uff08\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u3092\u4f7f\u3063\u3066\u3044\u308b\u81ea\u5206\u304c\u597d\u304d\u300d\u3068\u3044\u3046\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u5230\u9054\u70b9\u306b\u5c0e\u3044\u3066\u3044\u304f\u3053\u3068\u306b\u3082\u7e4b\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u606f\u306e\u9577\u3044\u30d3\u30b8\u30cd\u30b9\u306e\u5275\u51fa<\/h3>\n\n\n\n

    \u9867\u5ba2\u306e\u7d76\u5bfe\u6570\u304c\u6e1b\u5c11\u3057\u3066\u3044\u304f\u65e5\u672c\u306b\u304a\u3044\u3066\u4e2d\u9577\u671f\u7684\u306a\u4f01\u696d\u6210\u9577\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u6f5c\u5728\u7684\u306a\u597d\u611f\u3092\u9ad8\u3081\u3089\u308c\u308b\u3001\u606f\u306e\u9577\u3044\u30d3\u30b8\u30cd\u30b9\u3092\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u5f93\u6765\u3067\u3042\u308c\u3070\u3001\u597d\u611f\u3084\u89aa\u5bc6\u6027\u3068\u3044\u3063\u305f\u6307\u6570\u306f\u30c7\u30fc\u30bf\u5316\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u3068\u601d\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u73fe\u5728\u3067\u306f\u30a2\u30d7\u30ea\u3084\u30e1\u30eb\u30de\u30ac\u3001\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u7d71\u5408\u3068\u3044\u3063\u305f\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3048\u3070\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3092\u8cfc\u8cb7\u3057\u305f\u306e\u304b\u3068\u3044\u3046\u5c65\u6b74\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u3068\u3001\u9867\u5ba2\u3054\u3068\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3057\u305f\u308a\u30ea\u30de\u30a4\u30f3\u30c9\u901a\u77e5\u3092\u3057\u305f\u308a\u3068\u3001LTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56\u304c\u6253\u3061\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u307e\u305f\u3001\u30c7\u30fc\u30bf\u304c\u96c6\u7a4d\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u5de5\u592b\u3057\u3066\u985e\u4f3c\u5546\u54c1\u306e\u4e2d\u304b\u3089\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u3001\u30a2\u30d7\u30ea\u3068\u9023\u52d5\u3057\u3066\u7d99\u7d9a\u8cfc\u8cb7\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u7528\u610f\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u8cfc\u8cb7\u5c64\u306b\u5408\u308f\u305b\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u5c55\u958b\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u4e00\u6642\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u304c\u304b\u3055\u3093\u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3=\u56fa\u5b9a\u5ba2\u3068\u3057\u3066\u6d88\u8cbb\u8005\u3092\u56f2\u3044\u8fbc\u3081\u308b\u3068\u8003\u3048\u308c\u3070\u4e2d\u9577\u671f\u7684\u306a\u53ce\u76ca\u5897\u304c\u898b\u8fbc\u3081\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

    \u5f93\u696d\u54e1\u3082\u542b\u3081\u305f\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u6301\u7d9a\u6027\u3092\u8003\u3048\u308b<\/h2>\n\n\n\n

    \u7d42\u8eab\u96c7\u7528\u5236\u304c\u5f53\u305f\u308a\u524d\u3067\u306f\u306a\u304f\u306a\u3063\u305f\u73fe\u4ee3\u793e\u4f1a\u306b\u304a\u3044\u3066\u306f\u3001\u5f93\u696d\u54e1\u304c\u50cd\u304d\u3084\u3059\u3044\u74b0\u5883\u3092\u6574\u3048\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u50cd\u3044\u3066\u3044\u305f\u5f93\u696d\u54e1\u304c\u8ee2\u8077\u3059\u308c\u3070\u3001\u9867\u5ba2\u306b\u5909\u308f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

    BtoC\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u5c31\u6d3b\u751f\u306f\u9078\u8003\u304b\u3089\u6f0f\u308c\u3066\u3082\u9867\u5ba2\u3068\u3057\u3066\u305d\u306e\u4f01\u696d\u3068\u95a2\u308f\u308a\u3092\u3082\u3064\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u304b\u3089\u306f\u5f93\u696d\u54e1\u3067\u3042\u3063\u3066\u3082\u6c7a\u3057\u3066\u5b9a\u5e74\u9000\u8077\u307e\u3067\u793e\u5185\u306e\u4eba\u9593\u3067\u3044\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3068\u3044\u3046\u30de\u30a4\u30f3\u30c9\u3092\u3082\u3063\u3066\u304a\u304f\u3079\u304d\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n

    \u50cd\u304d\u3084\u3059\u3044\u4f01\u696d\u4f53\u5236\u306f\u3001\u5f93\u696d\u54e1\u306e\u52b9\u7387\u3082\u30a2\u30c3\u30d7\u3059\u308b\u4e0a\u3001\u50cd\u304d\u3084\u3059\u3055\u3092\u6c42\u3081\u308b\u512a\u79c0\u306a\u4eba\u6750\u304c\u96c6\u307e\u308a\u3084\u3059\u3044\u3068\u3044\u3046\u5229\u70b9\u3082\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u5f93\u696d\u54e1\u306e\u50cd\u304d\u3084\u3059\u3055\u304c\u4f01\u696d\u3092\u6301\u7d9a\u3055\u305b\u308b\u3001\u305d\u3057\u3066\u98db\u8e8d\u3055\u305b\u308b\u3068\u3044\u3046\u30de\u30a4\u30f3\u30c9\u3092\u3082\u3063\u3066\u304a\u304f\u3053\u3068\u306fLTV\u5411\u4e0a\u306b\u5bfe\u3057\u3066\u30d7\u30e9\u30b9\u306b\u306f\u305f\u3089\u304f\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n

    \u3053\u308c\u304b\u3089LTV\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u3064\u307e\u308a\u30d6\u30e9\u30f3\u30c9\uff08\u4f01\u696d\uff09\u3092\u305a\u3063\u3068\u597d\u304d\u3067\u3044\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u793e\u5185\u30fb\u793e\u5916\u3092\u554f\u308f\u305a\u6301\u7d9a\u6027\u306b\u7740\u76ee\u3057\u305f\u74b0\u5883\u3065\u304f\u308a\u304c\u6c42\u3081\u3089\u308c\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n<\/a>","protected":false},"excerpt":{"rendered":"\u65e5\u672c\u8a9e\u3067\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u8a33\u3055\u308c\u308bLTV\uff08\u30e9\u30a4\u30d5\u30fb\u30bf\u30a4\u30e0\u30fb\u30d0\u30ea\u30e5\u30fc\/Life Time Value\uff09\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u5b58\u7d9a\u3055\u305b\u308b\u305f\u3081\u3001\u305d\u3057\u3066\u4e2d\u9577\u671f\u7684\u306b\u4f01\u696d\u3092\u6210\u9577\u3055\u305b\u3066\u3044\u304f\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u8996\u70b9\u3067\u3059\u3002 LTV\u306e\u5411\u4e0a\u306f\u3001\u5c11\u5b50\u5316\u3084\u30c7\u30b8\u30bf\u30eb […]","protected":false},"author":1,"featured_media":28872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1211],"tags":[1630,1618,524,1631,1485],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/28870"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28870"}],"version-history":[{"count":4,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/28870\/revisions"}],"predecessor-version":[{"id":30054,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/28870\/revisions\/30054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/28872"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}