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Relationship\nManagement\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>CRM\u3067\u306f\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u304f\u308c\u305f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u826f\u597d\u306b\u4fdd\u3061\u3001\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u76ee\u7684\u304c\u3042\u308a\u307e\u3059\u3002CRM\u3067\u306f\u60c5\u5831\u3092\u4e00\u5143\u5316\u3057\u3066\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u63a5\u89e6\u5c65\u6b74\u3092\u307e\u3068\u3081\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u305f\u308a\u9ad8\u3081\u305f\u308a\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2023\/09\/royalcustomer_01.jpg\" alt=\"\" class=\"wp-image-29860\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u9867\u5ba2\u80b2\u6210\u306b\u306a\u308b<\/h2>\n\n\n\n<p>\u6d88\u8cbb\u884c\u52d5\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5316\u304c\u9032\u3093\u3060\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u3084EC\u3068\u6d88\u8cbb\u8005\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u4e0a\u624b\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u80b2\u6210\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3001\u4e21\u65b9\u3092\u878d\u5408\u3055\u305b\u305fOMO\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306fOMO\u306e\u9b45\u529b\u3084\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u80b2\u6210\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3001\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u300cOMO\u300d\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u53cc\u65b9\u5411\u306e\u65bd\u7b56\u3092\u884c\u3046<\/h3>\n\n\n\n<p>Online Merges with Offline\u306e\u7565\u3067\u3042\u308bOMO\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u878d\u5408\u3057\u3066\u3044\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>OMO\u3068\u3088\u304f\u4f3c\u305f\u8a00\u8449\u3067\u300cO2O\u300d\u304c\u3042\u308a\u3001\u3053\u308c\u306fOnline to Offline\u306e\u7565\u3067\u3059\u3002\u9867\u5ba2\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3001\u4f8b\u3048\u3070\u30ea\u30a2\u30eb\u5e97\u8217\u3067\u4f7f\u3048\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30af\u30fc\u30dd\u30f3\u306e\u914d\u4fe1\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>OMO\u306fO2O\u306e\u3088\u3046\u306b\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u8a98\u5c0e\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u306a\u304f\u3057\u3001\u53cc\u65b9\u5411\u306b\u884c\u304d\u6765\u3059\u308b\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>OMO\u306a\u3089\u3001\u4f8b\u3048\u3070\u30ea\u30a2\u30eb\u5e97\u8217\u3067\u8cfc\u5165\u5f8c\u3057\u305f\u5f8c\u306b\u30a2\u30d7\u30ea\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3067\u304a\u793c\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u5411\u3051\u30af\u30fc\u30dd\u30f3\u3092\u914d\u4fe1\u3059\u308b\u3001EC\u3067\u5546\u54c1\u3092\u53d6\u308a\u7f6e\u304d\u3001\u9867\u5ba2\u304c\u30ea\u30a2\u30eb\u5e97\u8217\u306b\u53d7\u53d6\u306b\u884c\u304f\u2026\u2026\u3068\u3044\u3063\u305f\u6226\u7565\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b32\u3057\u3044\u5546\u54c1\u3092\u691c\u7d22\u3067\u52b9\u7387\u3088\u304f\u63a2\u305b\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u5546\u54c1\u3092\u8a66\u7740\u3057\u305f\u308a\u89e6\u3063\u305f\u308a\u3067\u304d\u308b\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u305d\u308c\u305e\u308c\u306e\u201c\u826f\u3044\u3068\u3053\u3069\u308a\u201d\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u3088\u308a\u826f\u3044\u8cfc\u8cb7\u4f53\u9a13\u304c\u3067\u304d\u3001\u81ea\u793e\u306e\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306b\u306a\u3063\u3066\u304f\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u8a08\u3059\u308b\u6642\u3082\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u878d\u5408\u3055\u305b\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u3084\u30af\u30fc\u30dd\u30f3\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u306b\u52b9\u679c\u7684<\/h3>\n\n\n\n<p>\u5b9a\u756a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u30af\u30fc\u30dd\u30f3\u306f\u3001\u521d\u6765\u5e97\u306e\u304d\u3063\u304b\u3051\u306b\u52b9\u679c\u7684\u3067\u3059\u3002aupay\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e63\uff05\u304c\u300c\u30af\u30fc\u30dd\u30f3\u3092\u304d\u3063\u304b\u3051\u306b\u65b0\u5e97\u8217\u306b\u8a2a\u554f\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u203b<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u30af\u30fc\u30dd\u30f3\u304c\u521d\u6765\u5e97\u306e\u304d\u3063\u304b\u3051\u306b\uff0163%\u304c\u7d4c\u9a13\u3042\u308a\u3001\u9867\u5ba2\u7372\u5f97\u306b\u6709\u52b9\u306a\u30af\u30fc\u30dd\u30f3\u5229\u7528\u52d5\u5411\u8abf\u67fb<\/p>\n<cite>https:\/\/media.aupay.wallet.auone.jp\/articles\/950<\/cite><\/blockquote>\n\n\n\n<p>\u305d\u3057\u3066\u30af\u30fc\u30dd\u30f3\u3092\u304d\u3063\u304b\u3051\u306b\u6765\u5e97\u3057\u305f\u6d88\u8cbb\u8005\u306e\u3046\u3061\u300181\uff05\u304c\u300c\u30af\u30fc\u30dd\u30f3\u304c\u304d\u3063\u304b\u3051\u3067\u3001\u304a\u5e97\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u518d\u5ea6\u5229\u7528\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u30af\u30fc\u30dd\u30f3\u304c\u521d\u6765\u5e97\u306e\u304d\u3063\u304b\u3051\u306b\u306a\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u80b2\u6210\u306b\u3082\u8ca2\u732e\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u8abf\u67fb\u3067\u306f\u3001\u30af\u30fc\u30dd\u30f3\u306f\u7537\u6027\u3088\u308a\u5973\u6027\u306e\u65b9\u304c\u91cd\u8996\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u7d50\u679c\u3082\u51fa\u3066\u3044\u307e\u3059\u3002\u7a2e\u985e\u3068\u3057\u3066\u306f\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u304c\u5727\u5012\u7684\u306b\u4eba\u6c17\u3067\u3059\u304c\u3001\u300c\u30dd\u30a4\u30f3\u30c8\u9084\u5143\u578b\u300d\u306e\u30af\u30fc\u30dd\u30f3\u306f\u9577\u671f\u7684\u306a\u30ea\u30d4\u30fc\u30c8\u3092\u4fc3\u3059\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4e00\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8caf\u3081\u3066\u7279\u5178\u3092\u5f97\u308b\u65bd\u7b56\u306f\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u591a\u304f\u306e\u5c0f\u58f2\u5e97\u304c\u958b\u767a\u3057\u3066\u3044\u308b\u300c\u5e97\u8217\u30a2\u30d7\u30ea\u300d\u3082\u52b9\u679c\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b7\u30e7\u30c3\u30d7\u30ab\u30fc\u30c9\u3084\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u52b9\u679c\u306b\u52b9\u679c\u7684\u306a\u5e97\u8217\u30a2\u30d7\u30ea\u306f\u3001DX\u306e\u9762\u3067\u3082\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u8fd1\u306f\u30af\u30fc\u30dd\u30f3\u306e\u914d\u4fe1\u3084\u5546\u54c1\u7d39\u4ecb\u3060\u3051\u3067\u306a\u304f\u3001\u73fe\u5834\u306e\u30ea\u30a2\u30eb\u306a\u58f0\u3092\u6d3b\u304b\u3059\u3053\u3068\u3067\u696d\u52d9\u52b9\u7387\u306b\u3064\u306a\u3052\u308b\u53d6\u308a\u7d44\u307f\u3082\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a73\u3057\u304f\u306f\u3001<a 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