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\u3053\u308c\u306f\u7269\u6d41\u3084\u30d5\u30ed\u30fc\u306e\u67d4\u8edf\u6027\u304c\u4f4e\u3055\u304c\u539f\u56e0\u3068\u8003\u3048\u3089\u308c\u3001\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u8ab2\u984c\u306e1\u3064\u3067\u3059\u3002<\/p>\n\n\n\n

\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u300c\u826f\u3044\u8fd4\u54c1\u4f53\u9a13\u300d\u3068\u306a\u308b\u6761\u4ef6\u306f\u3001\u30b9\u30e0\u30fc\u30ba\u3055\u3084\u624b\u8efd\u3055\u3067\u3059\u3002<\/p>\n\n\n\n

\u65e5\u672c\u3067\u8fd4\u54c1\u3059\u308b\u5834\u5408\u3001\u5e97\u8217\u5074\u306f\u300c\u3069\u3093\u306a\u70b9\u304c\u30a4\u30e1\u30fc\u30b8\u3068\u9055\u3063\u305f\u306e\u304b\uff1f\u300d\u300c\u3044\u3064\u8cfc\u5165\u3057\u305f\u306e\u304b\uff1f\u300d\u300c\u8cfc\u5165\u3057\u3066\u304b\u3089\u4e00\u5ea6\u3082\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u304b\u300d\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u3053\u3068\u3092\u8cea\u554f\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3053\u306e\u3084\u308a\u53d6\u308a\u306e\u591a\u3055\u306b\u4e0d\u6e80\u3092\u62b1\u304f\u65b9\u304c\u591a\u304f\u3001\u3044\u304b\u306b\u5c11\u306a\u3044\u3084\u308a\u3068\u308a\u3067\u8fd4\u54c1\u624b\u7d9a\u304d\u304c\u5b8c\u4e86\u3067\u304d\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

EC\u3067\u8fd4\u54c1\u30fb\u4ea4\u63db\u3059\u308b\u5834\u5408\u3001\u6d88\u8cbb\u8005\u5074\u304c\u5546\u54c1\u3092\u8fd4\u9001\u2192\u5e97\u8217\u5074\u3067\u691c\u54c1\u2192\u65b0\u3057\u3044\u5546\u54c1\u3092\u518d\u767a\u9001\u3068\u3044\u3063\u305f\u30d5\u30ed\u30fc\u304c\u5fc5\u8981\u3067\u3001\u7269\u6d41\u4e0a\u3069\u3046\u3057\u3066\u3082\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u5834\u3067\u4ea4\u63db\u3067\u304d\u308b\u5b9f\u5e97\u8217\u306b\u6bd4\u3079\u3001\u3053\u306e\u70b9\u3082\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u25a0\u751f\u6d3b\u8005\u306e90%\u306f\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u898b\u3066\u8cfc\u5165\u3092\u6b62\u3081\u305f\u3053\u3068\u304c\u3042\u308b<\/h4>\n\n\n\n

\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u524d\u306b\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u898b\u308b\u6d88\u8cbb\u8005\u306f92.2%\u3067\u3001\u305d\u306e\u3046\u3061\u306e92.6%\u3082\u306e\u4eba\u304c\u300c\u305d\u306eEC\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u5165\u3092\u3084\u3081\u305f\u3053\u3068\u304c\u3042\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3064\u307e\u308a\u6d88\u8cbb\u8005\u306e\u307b\u3068\u3093\u3069\u306fEC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3059\u308b\u524d\u306b\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u304d\u3061\u3093\u3068\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u308a\u3001\u6642\u306b\u306f\u300c\u8cfc\u5165\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u5224\u65ad\u3092\u4e0b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u300c\u3053\u306eEC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3057\u306a\u3044\u300d\u3068\u6d88\u8cbb\u8005\u304c\u5224\u65ad\u3057\u305f\u4e3b\u306a\u7406\u7531\u306f\u3001\u300c\u30a4\u30e1\u30fc\u30b8\u3084\u30b5\u30a4\u30ba\u9055\u3044\u306e\u8fd4\u54c1\u304c\u3067\u304d\u306a\u3044\u300d\u300c\u8fd4\u54c1\u671f\u9593\u304c\u77ed\u3044\u300d\u3068\u3044\u3063\u305f\u5185\u5bb9\u3067\u3057\u305f\u3002\u3064\u307e\u308a\u201c\u304a\u5ba2\u69d8\u90fd\u5408\u201d\u306b\u3088\u308b\u8fd4\u54c1\u3092\u53d7\u3051\u4ed8\u3051\u306a\u3044EC\u30b5\u30a4\u30c8\u306f\u3001\u305d\u308c\u3060\u3051\u3067\u8cfc\u5165\u8005\u3092\u9003\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u6d41\u901a\u898f\u6a21\u306e\u5927\u304d\u3055\u3068\u8fd4\u54c1\u5bfe\u5fdc\u306f\u6bd4\u4f8b\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n

\u300c\u8fd4\u54c1\u5bfe\u5fdc\u306f\u5e97\u8217\u904b\u55b6\u306b\u60aa\u5f71\u97ff\u300d\u3068\u601d\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5b9f\u306f\u6d41\u901a\u53d6\u5f15\u984d\u304c\u591a\u3044\u30d6\u30e9\u30f3\u30c9\u307b\u3069\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u304c\u3042\u308a\u3001EC\u306e\u58f2\u4e0a\u3068\u6bd4\u4f8b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u305d\u306e\u6d41\u901a\u53d6\u5f15\u984d\u3092\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3067\u3059\u3002<\/p>\n\n\n\n

\n \u6d41\u901a\u53d6\u5f15\u984d\n <\/td>\n \u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u65bd\u7387\n <\/td><\/tr>
\n 1\u5104\u5186\u4ee5\u4e0b\n <\/td>\n 27.7%\n <\/td><\/tr>
\n 1\uff5e5\u5104\u5186\n <\/td>\n 30.7%\n <\/td><\/tr>
\n 5~10\u5104\u5186\n <\/td>\n 25%\n <\/td><\/tr>
\n 10\u5104\u5186\u4ee5\u4e0a\n <\/td>\n 52%\n <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n

\u53c2\u7167\uff1aRecustomer\u3001\u300cEC\u30b5\u30a4\u30c8\u306e\u8fd4\u54c1\u30fb\u4ea4\u63db\u30c7\u30fc\u30bf\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300d\u516c\u958b<\/p>\nhttps:\/\/prtimes.jp\/main\/html\/rd\/p\/000000035.000046039.html<\/cite><\/blockquote>\n\n\n\n

\u4e0a\u8a18\u306e\u901a\u308a\u3001EC\u30b5\u30a4\u30c8\u306e\u6d41\u901a\u53d6\u5f15\u984d\u304c\u9ad8\u304f\u306a\u308b\u307b\u3069\u8fd4\u54c1\u3092\u6d3b\u7528\u3057\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u8fd4\u54c1\u306f\u305d\u308c\u81ea\u4f53\u3092\u53d7\u3051\u4ed8\u3051\u3066\u3044\u306a\u3044EC\u3082\u591a\u304f\u3001\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u306e\u6761\u4ef6\u3092\u7de9\u548c\u3059\u308b\u3053\u3068\u3067\u8cfc\u5165\u7387\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u30a2\u30c3\u30d7\u3082\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u8fd4\u54c1\u30b3\u30b9\u30c8\u3092\u3069\u3046\u4f4e\u6e1b\u3059\u308b\u304b<\/h2>\n\n\n\n

EC\u306b\u304a\u3044\u3066\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u7de9\u548c\u3057\u305f\u6642\u3001\u307e\u305a\u8ab2\u984c\u3068\u306a\u308b\u3082\u306e\u304c\u300c\u8fd4\u54c1\u30b3\u30b9\u30c8\u300d\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u8fd4\u54c1\u7387\u306f\u7d0430%\u3082\u3042\u308b\u3068\u3044\u308f\u308c\u3066\u304a\u308a\u3001\u30b3\u30b9\u30c8\u9762\u3067\u6298\u308a\u5408\u3044\u304c\u3064\u304b\u305a\u8fd4\u54c1\u306b\u5bfe\u5fdc\u3067\u304d\u306a\u3044EC\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

EC\u696d\u754c\u3067\u3082\u8fd4\u54c1\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u4eca\u3067\u306f\u4e8b\u696d\u8005\u304c\u53d6\u308a\u5165\u308c\u3084\u3059\u3044\u8fd4\u54c1\u30b5\u30fc\u30d3\u30b9\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u8fd4\u54c1\u306fCS\u3084\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u3001\u7269\u6d41\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/h3>\n\n\n\n

\u304a\u5ba2\u69d8\u304b\u3089\u5546\u54c1\u304c\u8fd4\u54c1\u3055\u308c\u305f\u3089\u3001\u4e8b\u696d\u8005\u306f\u8fd4\u54c1\u51e6\u7406\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u8fd4\u54c1\u3055\u308c\u305f\u5546\u54c1\u306f\u691c\u54c1\u4f5c\u696d\u3092\u884c\u3044\u3001\u72b6\u614b\u306b\u3088\u3063\u3066\u306f\u68b1\u5305\u3057\u76f4\u3059\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002\u5546\u54c1\u68da\u306b\u518d\u5ea6\u4e26\u3079\u308b\u307e\u3067\u306b\u306f\u3001\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u306b\u3082\u591a\u304f\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305fEC\u3067\u306f\u7269\u6d41\u306b\u95a2\u308f\u308b\u30b3\u30b9\u30c8\u304c\u5927\u304d\u3044\u3053\u3068\u304c\u8ab2\u984c\u306b\u306a\u308a\u307e\u3059\u3002\u8f38\u9001\u8cbb\u3084\u8eca\u4e21\u8cbb\u7528\u3001\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u5024\u4e0a\u3052\u3082\u76f8\u6b21\u3044\u3067\u304a\u308a\u3001\u539f\u6cb9\u4fa1\u683c\u9ad8\u9a30\u306b\u3088\u3063\u3066\u7269\u6d41\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\u306f\u843d\u3061\u7740\u3044\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

EC\u306b\u304a\u3044\u3066\u8fd4\u54c1\u5bfe\u5fdc\u3092\u9032\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u7269\u6d41\u30b3\u30b9\u30c8\u3084\u904b\u55b6\u306b\u304a\u3051\u308b\u30b3\u30b9\u30c8\u3092\u3069\u3046\u524a\u6e1b\u3059\u308b\u304b\u304c\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

BORIS\u3084BOPIS\u306f\u5b9f\u5e97\u8217\u3042\u308a\u304d\u306e\u8fd4\u54c1\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308b<\/h3>\n\n\n\n

EC\u3068\u5b9f\u5e97\u8217\u306e\u4e21\u65b9\u3092\u69cb\u3048\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3001\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3092\u4e2d\u5fc3\u306b\u300cBORIS\u300d\u3084\u300cBOPIS\u300d\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

BORIS\u3068\u306f\u300cBuy Online\nReturn Un Store\u300d\u306e\u7565\u3067\u3042\u308a\u3001EC\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u8fd4\u54c1\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002BOPIS\u3068\u306f\u300cBuy Online Pickup In Store\u300d\u306e\u7565\u3067\u3001EC\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

BORIS\u3084BOPIS\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u878d\u5408\u3057\u305f\u65bd\u7b56\u3067\u3042\u308a\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u9032\u3081\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u753b\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u3067\u306f\u3001\u8863\u6599\u54c1\u30c1\u30a7\u30fc\u30f3\u30b9\u30c8\u30a2\u300c\u3057\u307e\u3080\u3089\u300d\u3084\u30ef\u30fc\u30ad\u30f3\u30b0\u30a6\u30a7\u30a2\u3092\u53d6\u308a\u6271\u3046\u300c\u30ef\u30fc\u30af\u30de\u30f3\u300d\u304c\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

EC\u3068\u5b9f\u5e97\u8217\u306e\u3069\u3061\u3089\u3082\u904b\u55b6\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001BORIS\u3084BOPIS\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u8fd4\u54c1\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u304c\u5b9f\u73fe\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u8a73\u3057\u304f\u306f\u3001\u3053\u308c\u304b\u3089\u6765\u308bEC\u30c8\u30ec\u30f3\u30c9\uff1a\u30a2\u30d1\u30ec\u30eb\u306b\u5e83\u304c\u308bBORIS\u3068BOPIS<\/a>\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

\u8fd4\u54c1\u5bfe\u5fdc\u306b\u6ce8\u529b\u3059\u308bEC\u4e8b\u696d\u8005\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u3048\u3066\u3044\u308b<\/h3>\n\n\n\n

BORIS\u3084BOPIS\u306f\u5b9f\u5e97\u8217\u3042\u308a\u304d\u306e\u53d6\u308a\u7d44\u307f\u3067\u3042\u308a\u3001EC\u5c02\u9580\u306e\u4e8b\u696d\u8005\u306f\u5b9f\u73fe\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

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