{"id":30470,"date":"2025-10-29T13:00:22","date_gmt":"2025-10-29T04:00:22","guid":{"rendered":"https:\/\/ec-orange.jp\/ec-media\/?p=30470"},"modified":"2025-12-02T18:54:14","modified_gmt":"2025-12-02T09:54:14","slug":"ec%e3%81%ae%e5%a3%b2%e4%b8%8a%e3%81%a8ltv%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%ef%bc%81%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e6%89%8b","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=30470","title":{"rendered":"EC\u306e\u58f2\u4e0a\u3068LTV\u3092\u6700\u5927\u5316\uff01\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u624b\u6cd5\u3068\u6d3b\u7528\u6226\u7565"},"content":{"rendered":"\n

EC\u5e02\u5834\u306f\u6210\u719f\u671f\u3092\u8fce\u3048\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u30b3\u30b9\u30c8\u306f\u9ad8\u9a30\u306e\u4e00\u9014\u3092\u8fbf\u3063\u3066\u3044\u307e\u3059\u3002\u73fe\u4ee3\u306eEC\u904b\u55b6\u306b\u304a\u3044\u3066\u3001\u5927\u91cf\u306e\u9867\u5ba2\u3092\u5358\u4e00\u306e\u96c6\u56e3\u3068\u3057\u3066\u6349\u3048\u3001\u4e00\u5f8b\u306e\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u300c\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306f\u3001\u3082\u306f\u3084\u901a\u7528\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u7570\u306a\u3063\u3066\u304a\u308a\u3001\u3053\u306e\u300c\u9867\u5ba2\u306e\u500b\u6027\u300d\u3092\u7406\u89e3\u305b\u305a\u306b\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3066\u3082\u3001\u305d\u306e\u5927\u534a\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u4f4e\u3044\u3082\u306e\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

EC\u4e8b\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u652f\u3048\u308b\u306e\u306f\u3001\u9867\u5ba2\u5358\u4fa1\uff08AOV: Average Order Value\uff09\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u624b\u6cd5\u304c\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u9867\u5ba2\u5206\u985e\uff09\u3067\u3059\u3002<\/p>\n\n\n\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3053\u306eLTV\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u624b\u6cd5\u3001\u7279\u306bRFM\u5206\u6790\u306e\u6df1\u6398\u308a\u3068\u3001\u305d\u308c\u306b\u57fa\u3065\u304f\u5b9f\u8df5\u7684\u306a\u65bd\u7b56\u3001\u304a\u3088\u3073\u52b9\u7387\u5316\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u6d3b\u7528\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\u7121\u6599\u30e1\u30eb\u30de\u30ac\u767b\u9332\u306f\u3053\u3061\u3089\uff1a\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u30d2\u30f3\u30c8\u304c\u6e80\u8f09\u306e\u30e1\u30eb\u30de\u30ac\u3092\u304a\u5c4a\u3051<\/a>\n\n\n

\u306f\u3058\u3081\u306b\uff1a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304cEC\u4e8b\u696d\u306b\u3082\u305f\u3089\u30593\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n

\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u3001EC\u4e8b\u696d\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u306e\u6700\u5927\u5316<\/h3>\n\n\n\n

\u9867\u5ba2\u3092\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3067\u7d30\u304b\u304f\u5206\u985e\u3057\u3001\u300c\u3069\u306e\u9867\u5ba2\u300d\u306b\u300c\u4f55\u3092\u300d\u300c\u3044\u3064\u300d\u63d0\u4f9b\u3059\u3079\u304d\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u304c\u5287\u7684\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3057\u304b\u8cfc\u5165\u3057\u306a\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u305d\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u65b0\u5546\u54c1\u60c5\u5831\u306e\u307f\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3057\u3001\u5e83\u544a\u3084\u8ca9\u4fc3\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a<\/h3>\n\n\n\n

LTV\u3068\u306f\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306b\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u96e2\u8131\u30ea\u30b9\u30af\u3084\u3001\u3088\u308a\u8cfc\u5165\u3092\u4fc3\u3059\u300c\u304d\u3063\u304b\u3051\u300d\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u306b\u306fVIP\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u96e2\u53cd\u3057\u305d\u3046\u306a\u9867\u5ba2\u306b\u306f\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u547c\u3073\u304b\u3051\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u9069\u5207\u306b\u7dad\u6301\u30fb\u767a\u5c55\u3055\u305b\u3001\u7d50\u679c\u7684\u306bLTV\u3092\u9577\u671f\u7684\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ab\u30b4\u843d\u3061\u30fb\u96e2\u8131\u306e\u9632\u6b62<\/h3>\n\n\n\n

EC\u4e8b\u696d\u306b\u304a\u3051\u308b\u5927\u304d\u306a\u8ab2\u984c\u306e\u4e00\u3064\u304c\u300c\u30ab\u30b4\u843d\u3061\u300d\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u300c\u7279\u5b9a\u306e\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u304c\u3001\u9ad8\u984d\u306a\u9001\u6599\u3067\u96e2\u8131\u3057\u305f\u9867\u5ba2\u300d\u300c\u6c7a\u6e08\u65b9\u6cd5\u306b\u4e0d\u5b89\u3092\u611f\u3058\u3066\u3044\u308b\u9867\u5ba2\u300d\u3068\u3044\u3063\u305f\u3001\u96e2\u8131\u306e\u539f\u56e0\u3068\u306a\u308b\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u6700\u9069\u306a\u30aa\u30d5\u30a1\u30fc\uff08\u4f8b\uff1a\u9001\u6599\u7121\u6599\u30af\u30fc\u30dd\u30f3\u3001\u30c1\u30e3\u30c3\u30c8\u30b5\u30dd\u30fc\u30c8\u306e\u63d0\u793a\uff09\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u969c\u58c1\u3092\u53d6\u308a\u9664\u304d\u3001\u8cfc\u5165\u5b8c\u4e86\u3078\u3068\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u57fa\u672c\uff1a4\u3064\u306e\u5206\u985e\u8ef8\u3068RFM\u5206\u6790\u306e\u6df1\u6398\u308a<\/h2>\n\n\n\n

\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u3092\u5358\u306b\u30e9\u30f3\u30c0\u30e0\u306b\u5206\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u610f\u5473\u306e\u3042\u308b\u5207\u308a\u53e3\uff08\u5206\u985e\u8ef8\uff09\u306b\u57fa\u3065\u3044\u3066\u884c\u308f\u308c\u307e\u3059\u3002EC\u306b\u304a\u3044\u3066\u306f\u3001\u7279\u306b\u300c\u884c\u52d5\u7684\u5c5e\u6027\uff08\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff09\u300d\u304c\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u57fa\u790e\u3068\u306a\u308b4\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8ef8<\/h3>\n\n\n\n

\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u57fa\u672c\u7684\u306a\u8ef8\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

    \n
  1. \u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u4eba\u53e3\u7d71\u8a08\u7684\u5c5e\u6027\uff09<\/strong>\uff1a \u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u5e74\u53ce\u3001\u5bb6\u65cf\u69cb\u6210\u306a\u3069\u3001\u6bd4\u8f03\u7684\u5909\u5316\u3057\u306b\u304f\u3044\u57fa\u672c\u7684\u306a\u5c5e\u6027\u30c7\u30fc\u30bf\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u521d\u671f\u8a2d\u5b9a\u3084\u3001\u5546\u54c1\u4f01\u753b\u306e\u30d9\u30fc\u30b9\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n
  2. \u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5730\u7406\u7684\u5c5e\u6027\uff09<\/strong>\uff1a \u5c45\u4f4f\u5730\u57df\u3001\u6c17\u5019\u3001\u6587\u5316\u3001\u4eba\u53e3\u5bc6\u5ea6\u306a\u3069\u3001\u5730\u7406\u7684\u306a\u8981\u7d20\u306b\u57fa\u3065\u3044\u305f\u5206\u985e\u3067\u3059\u3002\u8d8a\u5883EC\u3067\u306f\u56fd\u3084\u8a00\u8a9e\u3001\u56fd\u5185EC\u3067\u3082\u5730\u57df\u9650\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u914d\u9001\u30b3\u30b9\u30c8\u306e\u6700\u9069\u5316\u306a\u3069\u3067\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n
  3. \u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5fc3\u7406\u7684\u5c5e\u6027\uff09<\/strong>\uff1a \u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\u3001\u5185\u9762\u7684\u306a\u8981\u7d20\u306b\u3088\u308b\u5206\u985e\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u3084\u3001\u7279\u5b9a\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306b\u5bfe\u3059\u308b\u57f7\u7740\u5ea6\u3001SNS\u3067\u306e\u767a\u4fe1\u5185\u5bb9\u306a\u3069\u304b\u3089\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n
  4. \u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff08\u884c\u52d5\u7684\u5c5e\u6027\uff09<\/strong>\uff1a EC\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981<\/strong>\u306a\u8ef8\u3067\u3059\u3002\u8cfc\u8cb7\u5c65\u6b74\uff08\u5546\u54c1\u3001\u8cfc\u5165\u65e5\u6642\u3001\u91d1\u984d\uff09\u3001\u30b5\u30a4\u30c8\u95b2\u89a7\u5c65\u6b74\u3001\u5229\u7528\u983b\u5ea6\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u72b6\u6cc1\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u53cd\u5fdc\u306a\u3069\u3001\u9867\u5ba2\u306e\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u5206\u985e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u73fe\u5728\u306e\u72b6\u614b\uff08\u30a2\u30af\u30c6\u30a3\u30d6\u3001\u4f11\u7720\u3001\u65b0\u898f\u306a\u3069\uff09\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n

    EC\u7279\u5316\u306e\u5f37\u529b\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u624b\u6cd5\u3010RFM\u5206\u6790\u306e\u6df1\u6398\u308a\u3011<\/h3>\n\n\n\n

    EC\u306e\u300c\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\u300d\u5206\u6790\u306b\u304a\u3044\u3066\u3001\u9577\u304d\u306b\u308f\u305f\u308a\u6709\u52b9\u306a\u624b\u6cd5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304cRFM\u5206\u6790<\/strong>\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u306e\u512a\u826f\u5ea6\u3092\u6e2c\u308b\u305f\u3081\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u304c\u306a\u304f\u3068\u3082\u5b9f\u884c\u3067\u304d\u308b\u70b9\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n\n\n\n

    RFM\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      \n
    • R (Recency\/\u6700\u65b0\u8cfc\u5165\u65e5)<\/strong>\uff1a\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u3044\u3064\u8cfc\u5165\u3057\u305f\u304b\u3002EC\u3067\u306f\u300c\u76f4\u8fd1\u306eR\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u300d\u307b\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u5ea6\u304c\u9ad8\u3044\u3068\u898b\u306a\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n
    • F (Frequency\/\u7d2f\u8a08\u8cfc\u5165\u56de\u6570)<\/strong>\uff1a\u9867\u5ba2\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8cfc\u5165\u3057\u3066\u3044\u308b\u304b\u3002F\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u300c\u30ea\u30d4\u30fc\u30c8\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u300d\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n
    • M (Monetary\/\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d)<\/strong>\uff1a\u9867\u5ba2\u304c\u3053\u308c\u307e\u3067\u306b\u3044\u304f\u3089\u8cfc\u5165\u3057\u305f\u304b\u3002M\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u300c\u9867\u5ba2\u5358\u4fa1\u304c\u9ad8\u3044\u300d\u300c\u512a\u826f\u306a\u30d0\u30ea\u30e5\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

      \u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u305d\u308c\u305e\u308c\u9ad8\u30fb\u4e2d\u30fb\u4f4e\u306e3\u6bb5\u968e\u306b\u5206\u3051\u3001\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306727\u7a2e\u985e\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\uff083\u00d73\u00d73\uff09\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u91cd\u8981\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5b9f\u8df5\u4f8b\u3068\u65bd\u7b56\u306e\u65b9\u5411\u6027\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

      RFM\u30b9\u30b3\u30a2<\/td>\u30bb\u30b0\u30e1\u30f3\u30c8\u540d<\/td>\u72b6\u614b\u3068\u65bd\u7b56\u306e\u65b9\u5411\u6027<\/td><\/tr>
      R\u9ad8\u30fbF\u9ad8\u30fbM\u9ad8<\/td>\u6700\u512a\u826f\u9867\u5ba2\uff08VIP\uff09<\/td>\u8ab2\u984c\uff1a\u98fd\u304d\u3084\u96e2\u8131\u306e\u9632\u6b62\u3002\u65bd\u7b56\uff1a\u7279\u5225\u306a\u4f53\u9a13\u306e\u63d0\u4f9b\u3001\u65b0\u5546\u54c1\/\u9650\u5b9a\u54c1\u306e\u5148\u884c\u4e88\u7d04\u3002<\/td><\/tr>
      R\u9ad8\u30fbF\u4f4e\u30fbM\u4f4e<\/td>\u65b0\u898f\u30fb\u512a\u826f\u898b\u8fbc\u307f\u9867\u5ba2<\/td>\u8ab2\u984c\uff1a2\u56de\u76ee\u306e\u8cfc\u5165\u4fc3\u9032\u3002\u65bd\u7b56\uff1a\u8cfc\u5165\u54c1\u95a2\u9023\u60c5\u5831\u306e\u63d0\u4f9b\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u63d0\u6848\u3002<\/td><\/tr>
      R\u4f4e\u30fbF\u9ad8\u30fbM\u9ad8<\/td>\u96e2\u53cd\u4e88\u5099\u8ecd\uff08\u4f11\u7720\u30ea\u30b9\u30af\uff09<\/td>\u8ab2\u984c\uff1a\u7af6\u5408\u3078\u306e\u6d41\u51fa\u9632\u6b62\u3002\u65bd\u7b56\uff1a\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u5fa9\u5e30\u30aa\u30d5\u30a1\u30fc\u3001\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u306e\u767a\u884c\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      3. \u305d\u306e\u4ed6\u306e\u5b9f\u7528\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u624b\u6cd5<\/h3>\n\n\n\n

      RFM\u5206\u6790\u3068\u4e26\u884c\u3057\u3066\u3001\u9867\u5ba2\u306e\u5c06\u6765\u6027\u3084\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u4e0a\u306e\u4f4d\u7f6e\u3092\u628a\u63e1\u3059\u308b\u624b\u6cd5\u3082\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u89d2\u7684\u306a\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

      CPM\uff08\u9867\u5ba2\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u306f\u3001\u9867\u5ba2\u3092\u3001\u904e\u53bb\u306e\u8cfc\u5165\u72b6\u6cc1\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u7684\u306a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u53ef\u80fd\u6027\u3082\u8003\u616e\u3057\u3066\u5206\u985e\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u300c\u7dad\u6301\u3059\u3079\u304d\u512a\u826f\u9867\u5ba2\u300d\u300c\u80b2\u6210\u3059\u3079\u304d\u898b\u8fbc\u307f\u9867\u5ba2\u300d\u300c\u30b3\u30b9\u30c8\u306b\u898b\u5408\u308f\u306a\u3044\u9078\u5225\u9867\u5ba2\u300d\u3068\u3044\u3063\u305f\u8996\u70b9\u3067\u8cc7\u6e90\u914d\u5206\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      \u307e\u305f\u3001\u884c\u52d5\u30d5\u30a7\u30fc\u30ba\u5225\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u4e0a\u306e\u4f4d\u7f6e\uff08\u30d5\u30a7\u30fc\u30ba\uff09\u306b\u57fa\u3065\u3044\u3066\u5206\u985e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u305d\u306e\u77ac\u9593\u306b\u62b1\u3048\u308b\u8ab2\u984c\u306b\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u521d\u56de\u8cfc\u5165\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u305f\u8cfc\u5165\u76f4\u5f8c\u306e\u65b0\u898f\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3001\u7279\u5b9a\u30ab\u30c6\u30b4\u30ea\u306e\u5546\u54c1\u30923\u56de\u4ee5\u4e0a\u95b2\u89a7\u3057\u305f\u304c\u8cfc\u5165\u306b\u81f3\u3063\u3066\u3044\u306a\u3044\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3001\u6700\u7d42\u8cfc\u5165\u304b\u3089\u534a\u5e74\u4ee5\u4e0a\u7d4c\u904e\u3057\u305f\u4f11\u7720\u5ba2\u3078\u306e\u300c\u4e45\u3057\u3076\u308a\u306e\u7279\u5178\u300d\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \"\"
      \u4f7f\u7528\u3057\u305f\u753b\u50cf\u306fShutterstock.com\u306e\u8a31\u53ef\u3092\u5f97\u3066\u3044\u307e\u3059<\/figcaption><\/figure>\n\n\n\n

      \u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5b9f\u8df5\uff1a\u65bd\u7b56\u3078\u306e\u843d\u3068\u3057\u8fbc\u307f\u3068PDCA\u30b5\u30a4\u30af\u30eb<\/h2>\n\n\n\n

      \u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3042\u304f\u307e\u3067\u300c\u5206\u6790\u300d\u306e\u624b\u6bb5\u3067\u3042\u308a\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3068\u3044\u3046\u300c\u7d50\u679c\u300d\u306b\u7e4b\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3078\u306e\u843d\u3068\u3057\u8fbc\u307f\u3068\u3001\u305d\u306e\u5f8c\u306e\u7d99\u7d9a\u7684\u306a\u6539\u5584\uff08PDCA\uff09\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

      1. \u30b9\u30c6\u30c3\u30d71\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u8a2d\u8a08\u3068\u5206\u985e\u57fa\u6e96\u306e\u660e\u78ba\u5316<\/h3>\n\n\n\n

      \u30bb\u30b0\u30e1\u30f3\u30c8\u6226\u7565\u306e\u6210\u5426\u306f\u3001\u6700\u521d\u306e\u8a2d\u8a08\u6bb5\u968e\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u76ee\u7684\u8a2d\u5b9a\u3001\u5206\u985e\u57fa\u6e96\u306e\u5b9a\u7fa9\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u7279\u5b9a\u3068\u7d71\u5408\u3068\u3044\u30463\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u307f\u307e\u3059\u3002<\/p>\n\n\n\n

      \u307e\u305a\u3001\u76ee\u7684\u8a2d\u5b9a\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u304b\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u309215%\u5411\u4e0a\u3055\u305b\u308b\u300d\u300c\u30ab\u30b4\u843d\u3061\u7387\u30925%\u524a\u6e1b\u3059\u308b\u300d\u306a\u3069\u3001KPI\u3068\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

      \u6b21\u306b\u3001\u5206\u985e\u57fa\u6e96\u306e\u5b9a\u7fa9\u3068\u3057\u3066\u3001\u7279\u306bRFM\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u3001R\u30fbF\u30fbM\u306e\u300c\u9ad8\u30fb\u4e2d\u30fb\u4f4e\u300d\u3092\u5206\u3051\u308b\u5177\u4f53\u7684\u306a\u6570\u5024\uff08\u95be\u5024\uff09\u3092\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3068\u3057\u3066\u3001\u300cR\u9ad8\u300d\uff1d\u6700\u7d42\u8cfc\u5165\u65e5\u304c30\u65e5\u4ee5\u5185\u3002\u300cF\u9ad8\u300d\uff1d\u904e\u53bb1\u5e74\u9593\u306b3\u56de\u4ee5\u4e0a\u8cfc\u5165\u3002\u300cM\u9ad8\u300d\uff1d\u7d2f\u8a08\u8cfc\u5165\u984d\u304c5\u4e07\u5186\u4ee5\u4e0a\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u3053\u306e\u95be\u5024\u306fEC\u5546\u6750\u306e\u6027\u8cea\uff08\u4f8b\uff1a\u6d88\u8017\u54c1EC\u306a\u3089R\u306e\u95be\u5024\u3092\u77ed\u304f\u3001\u8010\u4e45\u8ca1EC\u306a\u3089M\u306e\u95be\u5024\u3092\u9ad8\u304f\uff09\u306b\u5408\u308f\u305b\u3066\u3001\u5e38\u306b\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

      \u6700\u5f8c\u306b\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u7279\u5b9a\u3068\u7d71\u5408\u3092\u884c\u3044\u3001RFM\u5206\u6790\u306b\u5fc5\u8981\u306a\u300c\u8cfc\u8cb7\u30c7\u30fc\u30bf\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30a4\u30c8\u5185\u306e\u300c\u95b2\u89a7\u30c7\u30fc\u30bf\u300d\u3001\u30e1\u30fc\u30eb\u306e\u300c\u53cd\u5fdc\u30c7\u30fc\u30bf\u300d\u306a\u3069\u3001\u3069\u3053\u306b\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u6563\u3089\u3070\u3063\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3057\u3001\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3067\u304d\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      2. \u30b9\u30c6\u30c3\u30d72\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d\u65bd\u7b56\u4f8b<\/h3>\n\n\n\n

      \u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5b8c\u6210\u3057\u305f\u3089\u3001\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u6301\u3064\u8ab2\u984c\u3068\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d\u306e\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30bb\u30b0\u30e1\u30f3\u30c8<\/td>\u8ab2\u984c\u3068\u30cb\u30fc\u30ba<\/td>\u63a8\u5968\u65bd\u7b56<\/td>\u65bd\u7b56\u306e\u5177\u4f53\u4f8b<\/td><\/tr>
      \u512a\u826f\u9867\u5ba2\uff08RFM\u9ad8\uff09<\/td>\u98fd\u304d\u30fb\u96e2\u8131\u306e\u9632\u6b62\u3001\u7279\u5225\u611f<\/td>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u7dad\u6301\u65bd\u7b56<\/td>\u65b0\u5546\u54c1\u5148\u884c\u6848\u5185\u3001\u9650\u5b9a\u30bb\u30fc\u30eb\u62db\u5f85\u3001VIP\u7279\u5178\u4ed8\u4e0e\uff08\u9001\u6599\u7121\u6599\u671f\u9593\u5ef6\u9577\u306a\u3069\uff09<\/td><\/tr>
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      \u65b0\u898f\u9867\u5ba2\uff08R\u9ad8\u30fbF\u4f4e\u30fbM\u4f4e\uff09<\/td>\u30d6\u30e9\u30f3\u30c9\u7406\u89e3\u5ea6\u5411\u4e0a\u30012\u56de\u76ee\u306e\u8cfc\u5165\u4fc3\u9032<\/td>\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u65bd\u7b56<\/td>\u5c0e\u5165\u30fb\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9\u3001\u8cfc\u5165\u5546\u54c1\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5546\u54c1\u306e\u63d0\u6848\uff08\u30af\u30ed\u30b9\u30bb\u30eb\uff09\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u958b\u767a\u79d8\u8a71\u306e\u914d\u4fe1<\/td><\/tr>
      \u30ab\u30b4\u843d\u3061\u9867\u5ba2<\/td>\u8cfc\u5165\u969c\u58c1\u3001\u4e0d\u5b89\u306e\u89e3\u6d88<\/td>\u8cfc\u5165\u5b8c\u4e86\u652f\u63f4\u65bd\u7b56<\/td>\u9650\u5b9a\u7684\u306a\u9001\u6599\u7121\u6599\u30af\u30fc\u30dd\u30f3\u3001\u30ec\u30d3\u30e5\u30fc\u4fc3\u9032\u30e1\u30fc\u30eb\u3001FAQ\u306e\u6848\u5185\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3067\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30b5\u30dd\u30fc\u30c8<\/td><\/tr>
      \u512a\u826f\u80b2\u6210\u898b\u8fbc\u307f\u5ba2\uff08R\u4e2d\u30fbF\u4e2d\u30fbM\u4f4e\uff09<\/td>\u8cfc\u5165\u5358\u4fa1\u306e\u5411\u4e0a\u3001\u3088\u308a\u5e45\u5e83\u3044\u5546\u54c1\u3078\u306e\u8208\u5473<\/td>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u65bd\u7b56<\/td>\u6b21\u306e\u30e9\u30f3\u30af\u30a2\u30c3\u30d7\u6761\u4ef6\u63d0\u793a\u3001\u4eba\u6c17\u30bb\u30c3\u30c8\u5546\u54c1\u306e\u63d0\u6848\u3001\u4e0a\u4f4d\u30e2\u30c7\u30eb\u306e\u6bd4\u8f03\u60c5\u5831\u63d0\u4f9b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      3. \u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u5225\u6d3b\u7528\u6cd5<\/h3>\n\n\n\n

      \u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3001\u9867\u5ba2\u304c\u6700\u3082\u5229\u7528\u3057\u3084\u3059\u3044\u30c1\u30e3\u30cd\u30eb\u3067\u5c4a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e3b\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u30e1\u30fc\u30eb\/LINE\u3001Web\u30b5\u30a4\u30c8\uff08\u30aa\u30f3\u30b5\u30a4\u30c8\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff09\u3001\u5e83\u544a\u306e3\u3064\u306b\u5206\u985e\u3055\u308c\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30e1\u30fc\u30eb\/LINE\u306f\u3001\u7d30\u304b\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306bLINE\u306f\u958b\u5c01\u7387\u304c\u9ad8\u3044\u305f\u3081\u3001\u96e2\u53cd\u4e88\u5099\u8ecd\u3078\u306e\u7dca\u6025\u6027\u306e\u9ad8\u3044\u30aa\u30d5\u30a1\u30fc\u3084\u3001\u512a\u826f\u9867\u5ba2\u3078\u306e\u500b\u5225\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n

      Web\u30b5\u30a4\u30c8\uff08\u30aa\u30f3\u30b5\u30a4\u30c8\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff09\u3067\u306f\u3001\u30ed\u30b0\u30a4\u30f3\u9867\u5ba2\u3084Cookie\u60c5\u5831\u304b\u3089\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8b58\u5225\u3057\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3084\u5546\u54c1\u30da\u30fc\u30b8\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u306e\u8868\u793a\u5185\u5bb9\u3092\u52d5\u7684\u306b\u5909\u66f4\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u904e\u53bb\u306bT\u30b7\u30e3\u30c4\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u300d\u306b\u306f\u65b0\u4f5cT\u30b7\u30e3\u30c4\u306e\u30d0\u30ca\u30fc\u3092\u3001\u300c\u9ad8\u984d\u5546\u54c1\u306e\u307f\u3092\u95b2\u89a7\u3059\u308b\u9867\u5ba2\u300d\u306b\u306f\u9ad8\u7d1a\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u512a\u5148\u7684\u306b\u8868\u793a\u3059\u308b\u3068\u3044\u3063\u305f\u65bd\u7b56\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

      \u5e83\u544a\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u914d\u4fe1\uff09\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u30ea\u30b9\u30c8\u3092Google\u3084SNS\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u3001\u7279\u5b9a\u306e\u884c\u52d5\u3092\u3057\u305f\u9867\u5ba2\uff08\u4f8b\uff1a\u9ad8\u984d\u5546\u54c1\u95b2\u89a7\u8005\u3001\u904e\u53bb\u534a\u5e74\u3067\u672a\u8cfc\u5165\u306e\u9867\u5ba2\uff09\u306b\u306e\u307f\u7d5e\u3063\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u5c64\u306b\u96c6\u4e2d\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

      4. \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u52b9\u7387\u5316\u3059\u308bEC\u30b7\u30b9\u30c6\u30e0\u30fb\u30c4\u30fc\u30eb<\/h3>\n\n\n\n

      \u30bb\u30b0\u30e1\u30f3\u30c8\u6226\u7565\u3092\u672c\u683c\u7684\u306b\u5c55\u958b\u3059\u308b\u306b\u306f\u3001\u5927\u91cf\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u8fc5\u901f\u304b\u3064\u6b63\u78ba\u306b\u51e6\u7406\u3057\u3001\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3059\u308b\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6a19\u6e96\u6a5f\u80fd\u3001MA\u30c4\u30fc\u30eb\u3001CRM\u30c4\u30fc\u30eb\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3001\u6226\u7565\u306e\u52b9\u7387\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6a19\u6e96\u6a5f\u80fd\u306f\u3001\u521d\u671f\u6bb5\u968e\u306e\u65bd\u7b56\u306b\u6709\u52b9\u3067\u3059\u3002EC\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u306e\u6301\u3064\u9867\u5ba2\u30bf\u30b0\u4ed8\u3051\u3084\u7c21\u6613\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u3001\u624b\u52d5\u3067RFM\u5206\u6790\u306e\u7c21\u6613\u7248\u3092\u5b9f\u65bd\u3057\u3001\u57fa\u672c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u304b\u3089\u65bd\u7b56\u3092\u59cb\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

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      \u6700\u5f8c\u306b\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306b\u3088\u308b\u4e00\u5143\u7ba1\u7406\u306f\u3001\u9867\u5ba2\u3068\u306e\u3059\u3079\u3066\u306e\u63a5\u70b9\uff08\u8cfc\u5165\u5c65\u6b74\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3001\u30b5\u30dd\u30fc\u30c8\u5c65\u6b74\uff09\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u306a\u3069\u3082\u542b\u3081\u305f\u7d44\u7e54\u5168\u4f53\u3067\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002\u7279\u306bBtoB EC\u3067\u306f\u3001\u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u3092\u901a\u3058\u3066\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3068LTV\u6700\u5927\u5316\u306b\u4e0d\u53ef\u6b20\u306a\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

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      EC\u4e8b\u696d\u306e\u6210\u529f\u306f\u3001\u4e00\u5ea6\u306e\u8cfc\u5165\u3067\u7d42\u308f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3044\u304b\u306b\u3057\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u305d\u306eLTV\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u305d\u306eLTV\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n\n\n\n

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