{"id":30490,"date":"2025-12-03T12:40:12","date_gmt":"2025-12-03T03:40:12","guid":{"rendered":"https:\/\/ec-orange.jp\/ec-media\/?p=30490"},"modified":"2025-12-03T12:40:12","modified_gmt":"2025-12-03T03:40:12","slug":"%e3%82%b5%e3%83%96%e3%82%b9%e3%82%afec%e3%81%ae%e7%94%9f%e5%91%bd%e7%b7%9a%ef%bc%81%e8%a7%a3%e7%b4%84%e7%8e%87%e3%82%92%e4%bd%8e%e6%b8%9b%e3%81%99%e3%82%8b%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=30490","title":{"rendered":"\u30b5\u30d6\u30b9\u30afEC\u306e\u751f\u547d\u7dda\uff01\u89e3\u7d04\u7387\u3092\u4f4e\u6e1b\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u5c0e\u5165\u3068\u904b\u7528\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578bEC\uff08\u5b9a\u671f\u8cfc\u5165\u30e2\u30c7\u30eb\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u98df\u54c1\u3001\u65e5\u7528\u54c1\u3001\u30a2\u30d1\u30ec\u30eb\u306b\u81f3\u308b\u307e\u3067\u3001\u6d88\u8cbb\u8005\u306e\u751f\u6d3b\u306b\u6df1\u304f\u6d78\u900f\u3057\u3001\u5e02\u5834\u306f\u62e1\u5927\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30b9\u30c8\u30c3\u30af\u578b\u306e\u5b89\u5b9a\u53ce\u76ca\u3092\u6c42\u3081\u5e02\u5834\u53c2\u5165\u3092\u3057\u305f\u7d50\u679c\u3001\u7af6\u4e89\u306f\u975e\u5e38\u306b\u6fc0\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u8cbb\u306f\u9ad8\u9a30\u306e\u4e00\u9014\u3092\u305f\u3069\u308a\u3001\u521d\u56de\u306e\u8cfc\u5165\u3060\u3051\u3067\u306f\u6295\u8cc7\u3092\u56de\u53ce\u3057\u304d\u308c\u306a\u3044\u30b1\u30fc\u30b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3001\u4e8b\u696d\u306e\u5b89\u5b9a\u7684\u306a\u6210\u9577\u3068\u53ce\u76ca\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306eLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u3044\u304b\u306b\u6700\u5927\u5316\u3059\u308b\u304b\u304c\u751f\u547d\u7dda\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001LTV\u3092\u963b\u3080\u5927\u304d\u306a\u8981\u56e0\u304c\u89e3\u7d04\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u89e3\u7d04\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u5bbf\u547d\u3068\u8ae6\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u7d99\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u7d9a\u3051\u3001\u6700\u7d42\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u529f\u3092\u53ce\u3081\u308b\u307e\u3067\u652f\u63f4\u3059\u308b\u6d3b\u52d5\u304c\u300cEC\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\uff08CS\uff09\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53d7\u3051\u8eab\u306e\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3067\u306f\u306a\u304f\u3001\u89e3\u7d04\u3092\u672a\u7136\u306b\u9632\u304e\u7d50\u679c\u7684\u306bLTV\u3092\u9ad8\u3081\u308b\u306e\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u610f\u7fa9\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n<a href=\"https:\/\/ec-orange.jp\/newsletter\/\" class=\"q_button bt_yellow\">\u7121\u6599\u30e1\u30eb\u30de\u30ac\u767b\u9332\u306f\u3053\u3061\u3089\uff1a\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u30d2\u30f3\u30c8\u304c\u6e80\u8f09\u306e\u30e1\u30eb\u30de\u30ac\u3092\u304a\u5c4a\u3051<\/a>\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u30b5\u30d6\u30b9\u30afEC\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\uff08CS\uff09\u304c\u4e0d\u53ef\u6b20\u306a\u306e\u304b<\/h2>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u5c0e\u5165\u306f\u3001\u5358\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304c\u300c\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u7d9a\u3051\u305f\u3044\u300d\u3068\u611f\u3058\u308b\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u5148\u56de\u308a\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u53ce\u76ca\u57fa\u76e4\u305d\u306e\u3082\u306e\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EC\u306b\u304a\u3051\u308bCS\u306e\u5b9a\u7fa9\u3068\u5f93\u6765\u306e\u30b5\u30dd\u30fc\u30c8\u3068\u306e\u5927\u304d\u306a\u9055\u3044<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u3053\u308c\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u6bd4\u8f03\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u6bd4\u8f03\u9805\u76ee<\/td><td>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\uff08CS\uff09<\/td><td>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/td><\/tr><tr><td>\u6d3b\u52d5\u76ee\u7684<\/td><td>\u30fbLTV\u6700\u5927\u5316<br>\u30fb\u89e3\u7d04\u9632\u6b62<br>\u30fb\u5229\u7528\u4fc3\u9032<\/td><td>\u30fb\u554f\u984c\u89e3\u6c7a<br>\u30fb\u4e0d\u5b89\u89e3\u6d88<\/td><\/tr><tr><td>\u59ff\u52e2<\/td><td>\u80fd\u52d5\u7684\uff08\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\uff09<\/td><td>\u53d7\u52d5\u7684\uff08\u30ea\u30a2\u30af\u30c6\u30a3\u30d6\uff09<\/td><\/tr><tr><td>KPI<\/td><td>\u30fb\u7d99\u7d9a\u7387\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8\uff09<br>\u30fbLTV<br>\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u7387<\/td><td>\u30fb\u89e3\u6c7a\u307e\u3067\u306e\u6642\u9593<br>\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6<\/td><\/tr><tr><td>\u91cd\u8996\u3059\u308b\u6307\u6a19<\/td><td>\u30fb\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2<br>\u30fb\u5229\u7528\u30c7\u30fc\u30bf<\/td><td>\u30fb\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570<br>\u30fb\u5bfe\u5fdc\u5b8c\u4e86\u7387<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5f93\u6765\u306eEC\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u30c8\u30e9\u30d6\u30eb\u306b\u53d7\u52d5\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u300c\u5f85\u3061\u306e\u59ff\u52e2\u300d\u3067\u3042\u3063\u305f\u306e\u306b\u5bfe\u3057\u3001\u73fe\u4ee3\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\uff08CS\uff09\u306f\u3001\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u76ee\u7684\u3092\u9054\u6210\u3057\u3001\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u3092\u80fd\u52d5\u7684\u306b\u652f\u63f4\u3059\u308b\u300c\u653b\u3081\u306e\u6d3b\u52d5\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CS\u5c0e\u5165\u304c\u3082\u305f\u3089\u3059\u4e8b\u696d\u6210\u9577\u3078\u306e3\u3064\u306e\u8ca2\u732e<\/h3>\n\n\n\n<p>EC\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u6d3b\u52d5\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u5074\u9762\u304b\u3089\u4e8b\u696d\u6210\u9577\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u8ca2\u732e1\uff1a\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\uff1d\u4e8b\u696d\u57fa\u76e4\u306e\u5b89\u5b9a<\/h4>\n\n\n\n<p>\u9867\u5ba2\u306e\u4e0d\u6e80\u3084\u96e2\u8131\u306e\u4e88\u5146\u3092\u30c7\u30fc\u30bf\u3067\u691c\u77e5\u3057\u3001\u672a\u7136\u306b\u4ecb\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u304c\u6d41\u51fa\u3059\u308b\u306e\u3092\u9632\u304e\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u5f8c\u3001\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u57fa\u76e4\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 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class=\"wp-block-heading\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578bEC\u304c\u62b1\u3048\u308bLTV\u3068\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u8ab2\u984c<\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30afEC\u306b\u304a\u3044\u3066\u3001\u521d\u56de\u8cfc\u5165\u6642\u306e\u58f2\u4e0a\u3060\u3051\u3067\u3001\u5e83\u544a\u8cbb\u7528\u3084\u5546\u54c1\u539f\u4fa1\u3001\u904b\u55b6\u8cbb\u3068\u3044\u3063\u305f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09\u3092\u56de\u53ce\u3067\u304d\u308b\u30b1\u30fc\u30b9\u306f\u7a00\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u3001CPA\u3092\u56de\u53ce\u3067\u304d\u308b\u306e\u306f\u9867\u5ba2\u304c3\u56de\u76ee\u30014\u56de\u76ee\u3068\u7d99\u7d9a\u5229\u7528\u3057\u305f\u5f8c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u7d99\u7d9a\u3057\u3001LTV\u304c\u9ad8\u307e\u3063\u3066\u521d\u3081\u3066\u5229\u76ca\u304c\u751f\u307e\u308c\u308b\u69cb\u9020\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u7d99\u7d9a\u5229\u7528\u3053\u305d\u304c\u30b5\u30d6\u30b9\u30afEC\u306e\u5229\u76ca\u306e\u6e90\u3068\u3044\u3048\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5229\u76ca\u69cb\u9020\u3092\u8105\u304b\u3059\u306e\u304c\u300c\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u300d\u3067\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b\u306e2\u7a2e\u985e\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\uff08Voluntary Churn\uff09<\/h4>\n\n\n\n<ul>\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u4e0d\u6e80\uff08\u52b9\u679c\u304c\u51fa\u306a\u3044\u3001\u98fd\u304d\u305f\u3001\u4fa1\u683c\u304c\u9ad8\u3044\u3001\u63d0\u4f9b\u30b5\u30fc\u30d3\u30b9\u304c\u8981\u671b\u306b\u6e80\u305f\u306a\u3044\u306a\u3069\uff09\u3002<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u3078\u306e\u4e57\u308a\u63db\u3048\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u975e\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\uff08Involuntary Churn\uff09<\/h4>\n\n\n\n<ul>\n<li>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u306e\u6709\u52b9\u671f\u9650\u5207\u308c\u3001\u6b8b\u9ad8\u4e0d\u8db3\u3001\u6c7a\u6e08\u30a8\u30e9\u30fc\u306a\u3069\u3001\u9867\u5ba2\u306e\u610f\u601d\u3068\u306f\u95a2\u4fc2\u306a\u304f\u767a\u751f\u3059\u308b\u89e3\u7d04\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u975e\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u306f\u9069\u5207\u306a\u81ea\u52d5\u901a\u77e5\u3084\u6c7a\u6e08\u60c5\u5831\u306e\u66f4\u65b0\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u7c21\u5358\u306b\u9632\u3052\u308b\u305f\u3081\u3001\u5bfe\u7b56\u304c\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5229\u76ca\u306e\u640d\u5931\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u4e21\u65b9\u306e\u30c1\u30e3\u30fc\u30f3\u306b\u5bfe\u3057\u3066\u3067\u304d\u308b\u3060\u3051\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"315\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2025\/12\/cs_01_Shutterstock_2264322831.jpg\" alt=\"\" class=\"wp-image-30500\"\/><figcaption class=\"wp-element-caption\">\u4f7f\u7528\u3057\u305f\u753b\u50cf\u306fShutterstock.com\u306e\u8a31\u53ef\u3092\u5f97\u3066\u3044\u307e\u3059<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u89e3\u7d04\u3092\u672a\u7136\u306b\u9632\u3050\uff01\u5b9f\u8df5\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u5bfe\u7b56\u3068\u30d5\u30a7\u30fc\u30ba\u5225\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u521d\u671f\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u96e2\u8131\u3092\u9632\u3050\u300c\u52b9\u679c\u7684\u306a\u5229\u7528\u958b\u59cb\u652f\u63f4\u300d\u6226\u7565<\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30afEC\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u304c\u6700\u3082\u96e2\u8131\u3057\u3084\u3059\u3044\u306e\u306f\u300c\u521d\u56de\u8cfc\u5165\u5f8c\u304b\u3089\u6700\u521d\u306e\u4fa1\u5024\u3092\u5b9f\u611f\u3059\u308b\u307e\u3067\u300d\u306e\u671f\u9593\u3067\u3059\u3002\u3053\u306e\u521d\u671f\u30d5\u30a7\u30fc\u30ba\u3067\u9867\u5ba2\u306e\u6210\u529f\u4f53\u9a13\u3092\u78ba\u7acb\u3055\u305b\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3001\u3053\u3053\u3067\u306f\u300c\u5229\u7528\u958b\u59cb\u652f\u63f4\uff08\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\uff09\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5229\u7528\u958b\u59cb\u652f\u63f4\u306e\u76ee\u6a19\u306f\u3001TTV\uff08Time to Value\uff1a\u4fa1\u5024\u3092\u611f\u3058\u308b\u307e\u3067\u306e\u6642\u9593\uff09\u3092\u6700\u77ed\u5316\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u7684\u306a\u5229\u7528\u958b\u59cb\u652f\u63f4\u65bd\u7b56\u306e\u4f8b<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u5546\u54c1\u306e\u4f7f\u3044\u65b9\u3092\u4e01\u5be7\u306b\u89e3\u8aac\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb<\/h4>\n\n\n\n<p>\u5546\u54c1\u5230\u7740\u76f4\u5f8c\uff1a\u300c\u958b\u5c01\u3092\u4fc3\u3059\u30e1\u30c3\u30bb\u30fc\u30b8\u300d\u3068\u300c\u7c21\u5358\u306a\u5229\u7528\u624b\u9806\u300d\u3092\u9001\u4fe1\u3002<br>\u5229\u7528\u958b\u59cb\u304b\u3089\u6570\u65e5\u5f8c\uff1a\u300c\u3088\u304f\u3042\u308b\u7591\u554f\u70b9\u300d\u3068\u300c\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u30b3\u30c4\u300d\u3092\u89e3\u8aac\u3057\u305f\u52d5\u753b\u3084\u30d6\u30ed\u30b0\u8a18\u4e8b\u3078\u8a98\u5c0e\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u521d\u56de\u5229\u7528\u8005\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/h4>\n\n\n\n<p>\u6804\u990a\u98df\u54c1\u3067\u3042\u308c\u3070\u300c\u5b9a\u671f\u8cfc\u5165\u8005\u9650\u5b9a\u306e\u30ec\u30b7\u30d4\u96c6\u300d\u3001\u30a2\u30d1\u30ec\u30eb\u3067\u3042\u308c\u3070\u300c\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u30ac\u30a4\u30c9\u300d\u306a\u3069\u3001\u9867\u5ba2\u304c\u3059\u3050\u306b\u5229\u7528\u3067\u304d\u308b\u4ed8\u52a0\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30cf\u30a4\u30bf\u30c3\u30c1\uff08\u500b\u5225\u4ecb\u5165\uff09<\/h4>\n\n\n\n<p>\u9ad8\u5358\u4fa1\u306a\u7f8e\u5bb9\u5bb6\u96fb\u3084\u30d7\u30ec\u30df\u30a2\u30e0\u98df\u6750\u306a\u3069\u3001\u8cfc\u5165\u5358\u4fa1\u306e\u9ad8\u3044\u30d7\u30e9\u30f3\u306e\u9867\u5ba2\u306b\u306f\u3001\u5c02\u4efb\u62c5\u5f53\u8005\u304b\u3089\u500b\u5225\u306b\u304a\u793c\u306e\u96fb\u8a71\u3084\u3001Zoom\u7b49\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u4f7f\u3044\u65b9\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u521d\u671f\u306e\u4e0d\u5b89\u3092\u53d6\u308a\u9664\u304f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u3050\u5bfe\u7b56\uff08\u5229\u7528\u958b\u59cb\u652f\u63f4\uff09<\/h4>\n\n\n\n<p>\u521d\u56de\u8cfc\u5165\u76f4\u5f8c\u306b\u300c\u671f\u5f85\u5024\u3068\u5b9f\u4f53\u9a13\u306e\u30ae\u30e3\u30c3\u30d7\u300d\u304c\u751f\u3058\u308b\u3068\u3001\u610f\u56f3\u7684\u306a\u89e3\u7d04\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u5229\u7528\u958b\u59cb\u652f\u63f4\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u9867\u5ba2\u306e\u4e0d\u5b89\u3092\u5148\u56de\u308a\u3057\u3066\u89e3\u6d88\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3082\u305f\u3089\u3059\u4fa1\u5024\u3092\u65e9\u671f\u306b\u4f53\u611f\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u89e3\u7d04\u610f\u56f3\u304c\u767a\u751f\u3059\u308b\u306e\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u306e\u72b6\u614b\u3092\u53ef\u8996\u5316\u3059\u308b\u300c\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u300d\u306e\u8a2d\u5b9a\u3068\u6d3b\u7528<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u5c5e\u4eba\u7684\u306a\u52d8\u306b\u983c\u3089\u305a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u5065\u5168\u6027\u3092\u793a\u3059\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u306e\u5c0e\u5165\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u3068\u306f\u3001\u8907\u6570\u306e\u884c\u52d5\u6307\u6a19\u3092\u70b9\u6570\u5316\u3057\u3001\u9867\u5ba2\u306e\u73fe\u5728\u306e\u5229\u7528\u72b6\u6cc1\u3084\u96e2\u8131\u30ea\u30b9\u30af\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u7dcf\u5408\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EC\u306b\u304a\u3051\u308b\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u306e\u6307\u6a19\u4f8b<\/h3>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u7dcf\u5408\u7684\u306b\u70b9\u6570\u5316\u3057\u3001\u9867\u5ba2\u3092\u300c\u512a\u826f\u9867\u5ba2\uff08Green\uff09\u300d\u300c\u8981\u6ce8\u610f\u9867\u5ba2\uff08Yellow\uff09\u300d\u300c\u5371\u967a\u9867\u5ba2\uff08Red\uff09\u300d\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>\u6307\u6a19\u30ab\u30c6\u30b4\u30ea<\/th><th>\u5177\u4f53\u7684\u306a\u884c\u52d5\uff08\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u5bfe\u8c61\uff09<\/th><\/tr><tr><td>\u5229\u7528\u983b\u5ea6<\/td><td>\u30a2\u30d7\u30ea\/\u30de\u30a4\u30da\u30fc\u30b8\u3078\u306e\u30ed\u30b0\u30a4\u30f3\u983b\u5ea6\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30ec\u30b7\u30d4\/\u4f7f\u3044\u65b9\uff09\u95b2\u89a7\u6570<\/td><\/tr><tr><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td><td>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u5229\u7528\u56de\u6570<\/td><\/tr><tr><td>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3<\/td><td>\u30b5\u30fc\u30d3\u30b9\u7d99\u7d9a\u671f\u9593\u3001SNS\u3067\u306e\u8a00\u53ca\u56de\u6570\uff08\u30dd\u30b8\u30c6\u30a3\u30d6\/\u30cd\u30ac\u30c6\u30a3\u30d6\uff09<\/td><\/tr><tr><td>\u30ea\u30b9\u30af\u6307\u6a19<\/td><td>\u6b21\u56de\u6c7a\u6e08\u4e88\u5b9a\u65e5\u307e\u3067\u306e\u65e5\u6570\u3001\u30b5\u30dd\u30fc\u30c8\u554f\u3044\u5408\u308f\u305b\u306e\u983b\u5ea6\uff08\u9ad8\u3059\u304e\u308b\/\u4f4e\u3059\u304e\u308b\uff09\u3001\u914d\u9001\u30b9\u30ad\u30c3\u30d7\u56de\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u7279\u306b\u300c\u5371\u967a\u9867\u5ba2\uff08Red\uff09\u300d\u306f\u3001\u624b\u52d5\u3067\u306e\u30cf\u30a4\u30bf\u30c3\u30c1\uff08\u500b\u5225\u4ecb\u5165\uff09\u306e\u512a\u5148\u5ea6\u304c\u6700\u3082\u9ad8\u3044\u5c64\u3067\u3059\u3002\u3053\u306e\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u306b\u3088\u3063\u3066\u3001\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u30ea\u30b9\u30af\u3068\u975e\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u30ea\u30b9\u30af\u3092\u660e\u78ba\u306b\u8b58\u5225\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u5207\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u632f\u308a\u5206\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u300c3\u3064\u306e\u30bf\u30c3\u30c1\u30e2\u30c7\u30eb\u300d\u306e\u4f7f\u3044\u5206\u3051<\/h3>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u30b3\u30b9\u30c8\u3068\u52b4\u529b\u3092\u304b\u3051\u3066\u3044\u3066\u306f\u3001CS\u6d3b\u52d5\u306f\u30b3\u30b9\u30c8\u30bb\u30f3\u30bf\u30fc\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002LTV\u3068\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u9867\u5ba2\u5c64\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306a\u30bf\u30c3\u30c1\u30e2\u30c7\u30eb\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30cf\u30a4\u30bf\u30c3\u30c1\uff08High Touch\uff09\uff1a\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u30ea\u30b9\u30af\u3078\u306e\u500b\u5225\u4ecb\u5165<\/h4>\n\n\n\n<p>\u5bfe\u8c61\uff1a LTV\u304c\u975e\u5e38\u306b\u9ad8\u3044\u9867\u5ba2\u3001\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u304c\u6025\u843d\u3057\u305f\u8981\u6ce8\u610f\u9867\u5ba2\u3002<br>\u624b\u6cd5\uff1a \u5c02\u4efbCS\u62c5\u5f53\u8005\u306b\u3088\u308b\u500b\u5225\u62c5\u5f53\u5236\u3002\u7279\u306b\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4e0d\u6e80\uff08\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u30ea\u30b9\u30af\uff09\u304c\u30c7\u30fc\u30bf\u3067\u793a\u5506\u3055\u308c\u305f\u5834\u5408\u3001\u5b9a\u671f\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u500b\u5225\u9762\u8ac7\u3092\u884c\u3044\u3001\u554f\u984c\u306e\u6839\u672c\u539f\u56e0\u3092\u7279\u5b9a\u3057\u3001\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30ed\u30fc\u30bf\u30c3\u30c1\uff08Low Touch\uff09\uff1a\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u30ea\u30b9\u30af\u306e\u96c6\u56e3\u9632\u6b62<\/h4>\n\n\n\n<p>\u5bfe\u8c61\uff1a LTV\u304c\u5e73\u5747\u7684\u3001\u307e\u305f\u306f\u4eca\u5f8c\u6210\u9577\u304c\u898b\u8fbc\u3081\u308b\u4e2d\u5805\u9867\u5ba2\u3002<br>\u624b\u6cd5\uff1a \u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u6d3b\u7528\u4e8b\u4f8b\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u300c\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u300d\u3068\u3044\u3046\u4e0d\u6e80\uff08\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u30ea\u30b9\u30af\uff09\u3092\u89e3\u6d88<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30c6\u30c3\u30af\u30bf\u30c3\u30c1\uff08Tech Touch\uff09\uff1a\u975e\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u306e\u81ea\u52d5\u9632\u6b62<\/h4>\n\n\n\n<p>\u5bfe\u8c61\uff1a \u3059\u3079\u3066\u306e\u9867\u5ba2\u3001\u7279\u306bLTV\u304c\u6bd4\u8f03\u7684\u4f4e\u3044\u5c64\u3002<br>\u624b\u6cd5\uff1a \u4eba\u624b\u3092\u4ecb\u3055\u305a\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u5b8c\u7d50\u3055\u305b\u308b\u4ed5\u7d44\u307f\u3002\u975e\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\uff08\u6c7a\u6e08\u5931\u6557\uff09\u3092\u9632\u3050\u305f\u3081\u306e\u5bfe\u7b56\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u81ea\u52d5\u901a\u77e5\u30b7\u30b9\u30c6\u30e0\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<br>\u30fb\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u6709\u52b9\u671f\u9650\u5207\u308c\u4e8b\u524d\u901a\u77e5\uff08\u6709\u52b9\u671f\u9650\u306e3\u30f6\u6708\u524d\u30011\u30f6\u6708\u524d\u306a\u3069\u8907\u6570\u56de\u30ea\u30de\u30a4\u30f3\u30c9\u3092\u884c\u3046\u3088\u3046\u306b\u8a2d\u5b9a\uff09<br>\u30fb\u6c7a\u6e08\u5931\u6557\u6642\u306e\u81ea\u52d5\u518d\u8a66\u884c\u3068\u901a\u77e5\uff08\u5931\u6557\u76f4\u5f8c\u30011\u65e5\u5f8c\u306a\u3069\u8907\u6570\u56de\u9001\u4ed8\u3059\u308b\u3088\u3046\u306b\u8a2d\u5b9a\uff09<br>\u30fb\u6c7a\u6e08\u60c5\u5831\u66f4\u65b0\u30da\u30fc\u30b8\u3078\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30ea\u30f3\u30af\u4ed8\u304d\u30e1\u30fc\u30eb\/SMS\u306e\u9001\u4ed8<\/p>\n\n\n\n<p>\u52a0\u3048\u3066\u3001\u5145\u5b9f\u3057\u305fFAQ\u3001\u30d8\u30eb\u30d7\u30da\u30fc\u30b8\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306a\u3069\u3092\u7528\u610f\u3057\u3001\u9867\u5ba2\u304c\u81ea\u5df1\u89e3\u6c7a\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u5099\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u3061\u3087\u3063\u3068\u3057\u305f\u4e0d\u6e80\u300d\u306b\u3088\u308b\u610f\u56f3\u7684\u306a\u30c1\u30e3\u30fc\u30f3\u3092\u672a\u7136\u306b\u9632\u304e\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"506\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2025\/12\/cs_02_Shutterstock_2656913525.jpg\" alt=\"\" class=\"wp-image-30506\"\/><figcaption class=\"wp-element-caption\">\u4f7f\u7528\u3057\u305f\u753b\u50cf\u306fShutterstock.com\u306e\u8a31\u53ef\u3092\u5f97\u3066\u3044\u307e\u3059<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u3092\u300c\u6210\u529f\u300d\u3078\u5c0e\u304dLTV\u3092\u6700\u5927\u5316\u3059\u308b\u5229\u7528\u4fc3\u9032\u30ce\u30a6\u30cf\u30a6<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u7528\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30ea\u30b3\u30e1\u30f3\u30c9<\/h3>\n\n\n\n<p>LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306b\u306f\u3001\u5229\u7528\u30c7\u30fc\u30bf\u3092\u6df1\u304f\u5206\u6790\u3057\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u672a\u4f53\u9a13\u306e\u65b0\u3057\u3044\u4fa1\u5024\u3092\u767a\u898b\u3057\u63d0\u6848\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u306e\u5229\u7528\u72b6\u6cc1\u306b\u57fa\u3065\u3044\u305f\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30ea\u30b3\u30e1\u30f3\u30c9\u3084\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u63d0\u6848\u306b\u3088\u308a\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u3092\u56f3\u308a\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f37\u8abf\u3057\u3066\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u5229\u7528\u306e\u5b9a\u7740\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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