{"id":4079,"date":"2013-11-20T12:53:13","date_gmt":"2013-11-20T03:53:13","guid":{"rendered":"\/\/ec-orange.jp\/ec-media\/?p=4079"},"modified":"2018-07-24T17:29:55","modified_gmt":"2018-07-24T08:29:55","slug":"o2o%e6%a7%8b%e7%af%89%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ab%e5%bf%85%e8%a6%81%e3%81%aa7%e3%81%a4%e3%81%ae%e6%a9%9f%e8%83%bd","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=4079","title":{"rendered":"O2O\u69cb\u7bc9\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a7\u3064\u306e\u6a5f\u80fd"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2013\/11\/omni_img02.gif\" alt=\"\" title=\"omni_img02\" width=\"260\" height=\"219\" class=\"aligncenter size-full wp-image-4080\" \/><\/p>\n<p>\u524d\u3005\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c<a href=\"https:\/\/ec-orange.jp\/ec-media\/?p=3809\">O2O\u578b\u30b5\u30fc\u30d3\u30b9\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e8b\u4f8b\u307e\u3068\u308150\u9078<\/a>\u300d\u3068\u3044\u3046\u5f62\u3067\u3001O2O\u578b\u30b5\u30fc\u30d3\u30b9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\uff17\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u4e8b\u4f8b\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>O2O\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3042\u308b\u6c7a\u307e\u3063\u305f\u6a5f\u80fd\u3092\u5b9f\u88c5\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305d\u3053\u3067\u4eca\u56de\u306f\u3001O2O\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u6a5f\u80fd\u3092\uff17\u3064\u306b\u5206\u985e\u3057\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<blockquote>\n<h3>\u76ee\u6b21<\/h3>\n<ul class=\"list\">\n<li> \u30fb<a href=\"#01\">\u60c5\u5831\u7d71\u5408\u6a5f\u80fd<\/a><\/li>\n<li> \u30fb<a href=\"#02\">POS\u9023\u52d5\u30fb\u5728\u5eab\u9023\u52d5\u6a5f\u80fd<\/a><\/li>\n<li> \u30fb<a href=\"#03\">\u30b9\u30de\u30db\u30fb\u30bf\u30d6\u30ec\u30c3\u30c8\u5bfe\u5fdc\u6a5f\u80fd<\/a><\/li>\n<li> \u30fb<a href=\"#04\">SNS\u9023\u643a\u6a5f\u80fd<\/a><\/li>\n<li> \u30fb<a href=\"#05\">\u30e1\u30fc\u30eb\u914d\u4fe1\u6a5f\u80fd<\/a><\/li>\n<li> \u30fb<a href=\"#06\">\u30af\u30fc\u30dd\u30f3\u6a5f\u80fd<\/a><\/li>\n<li> \u30fb<a href=\"#07\">\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u6a5f\u80fd<\/a><\/li>\n<\/ul>\n<\/blockquote>\n<h2 id=\"01\">O2O\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u2460\u60c5\u5831\u7d71\u5408\u6a5f\u80fd<\/h2>\n<p>\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u3067\u305d\u308c\u305e\u308c\u500b\u5225\u306b\u7ba1\u7406\u3057\u3066\u3044\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3001\u8cfc\u8cb7\u60c5\u5831\u3001\u30dd\u30a4\u30f3\u30c8\u60c5\u5831\u3092\u7d71\u5408\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f8b\u3048\u3070\u904e\u53bb\u306e\u6765\u5e97\u5c65\u6b74\u3042\u308b\u3044\u306fEC\u30b5\u30a4\u30c8\u306e\u30c1\u30a7\u30c3\u30af\u5c65\u6b74\u30fb\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u304b\u3089\u6b21\u306e\u6765\u5e97\u6642\u671f\u30fb\u8cfc\u5165\u6642\u671f\u3092\u4e88\u6e2c\u3057\u3001\u305d\u306e\u9867\u5ba2\u304c\u8208\u5473\u3092\u6301\u3061\u305d\u3046\u306a\u5546\u54c1\u306e\u30af\u30fc\u30dd\u30f3\u3092\u30e1\u30fc\u30eb\u3067\u9001\u308b\u306a\u3069\u306e\u6765\u5e97\u8ca9\u4fc3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001\u5b9f\u5e97\u8217\u3067\u73fe\u5728\u58f2\u308c\u3066\u3044\u308b\u5546\u54c1A\u3068EC\u30b5\u30a4\u30c8\u4e0a\u3067\u3058\u308f\u3058\u308f\u58f2\u308c\u3066\u304a\u308a\u3001\u53e3\u30b3\u30df\u3082\u96c6\u307e\u3063\u3066\u304d\u3066\u3044\u308b\u5546\u54c1\uff22\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u5206\u6790\u3057\u3001\u300c\u5546\u54c1\uff21\u3092\u6301\u3063\u3066\u3044\u308b\u304c\u3001\u5546\u54c1\uff22\u306f\u6301\u3063\u3066\u3044\u306a\u3044\u9867\u5ba2\u300d\u3092\u62bd\u51fa\u3057\u3066\u30dd\u30a4\u30f3\u30c8\u30a2\u30c3\u30d7\u306e\u5272\u5f15\u30bb\u30fc\u30eb\u3092\u6848\u5185\u3059\u308b\u306a\u3069\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u8ca9\u4fc3\u65bd\u7b56\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2013\/11\/7845cc60ae75e9392446c0caee302bd6-350x150.png\" alt=\"\" title=\"\u60c5\u5831\u4e00\u5143\u7ba1\u7406\" width=\"350\" height=\"150\" class=\"aligncenter size-medium wp-image-4096\" \/><\/p>\n<h2 id=\"02\">O2O\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u2461POS\u9023\u52d5\u30fb\u5728\u5eab\u9023\u52d5\u6a5f\u80fd<\/h2>\n<p>\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u30e1\u30a4\u30f3\u306b\u3057\u3064\u3064\u3001EC\u30b5\u30a4\u30c8\u3082\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u304a\u5ba2\u69d8\u306e\u5834\u5408\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3067\u306fPOS\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u60c5\u5831\u3001\u8ca9\u58f2\u60c5\u5831\u3001\u5728\u5eab\u60c5\u5831\u306fPOS\u30b7\u30b9\u30c6\u30e0\u3092\u57fa\u6e96\u3068\u3057\u3066\u7ba1\u7406\u3059\u308b\u305f\u3081\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306b\u304a\u3051\u308b\u5546\u54c1\u306e\u8ca9\u58f2\u60c5\u5831\u3084\u3001\u9867\u5ba2\u306e\u691c\u7d22\u72b6\u6cc1\u3001\u3055\u3089\u306b\u306fSNS\u3067\u306e\u30b7\u30a7\u30a2\u72b6\u6cc1\u306a\u3069\u306e\u60c5\u5831\u3092\u9023\u643a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002POS\u30b7\u30b9\u30c6\u30e0\u3068EC\u30b5\u30a4\u30c8\u3092\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001EC\u30b5\u30a4\u30c8\u4e0a\u304b\u3089\u304a\u5e97\u306e\u5728\u5eab\u60c5\u5831\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u308a\u3001EC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u53d7\u3051\u53d6\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3055\u3089\u306b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u9023\u52d5\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306e\u904e\u53bb\u306e\u8cfc\u8cb7\u72b6\u6cc1\u30fb\u691c\u8a0e\u72b6\u6cc1\u30fbSNS\u3067\u306e\u30b7\u30a7\u30a2\u306a\u3069\u306e\u5206\u6790\u3084\u304a\u5ba2\u69d8\u3078\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u306a\u3069\u3092\u5373\u5ea7\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-4083\" title=\"\u30d6\u30ed\u30b0\u7528\uff11\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2013\/11\/e7bc034fd7b20fd78aab3fa7e27e66731-350x190.png\" alt=\"\" width=\"350\" height=\"190\" \/><\/p>\n<h2 id=\"03\">O2O\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u2462\u30b9\u30de\u30db\u30fb\u30bf\u30d6\u30ec\u30c3\u30c8\u5bfe\u5fdc\u6a5f\u80fd<\/h2>\n<p>2013\u5e745\u67089\u65e5\u306b\u51fa\u3055\u308c\u305f\u3001\u300cMobile In-Store Research\u300d\u306e\u8abf\u67fb\u5831\u544a\u306b\u3088\u308b\u3068\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306e79%\u304c\u300c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u300d\u3068\u56de\u7b54\u3057\u3001\u3055\u3089\u306b\u6765\u5e97\u6642\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u3082\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u3068\u7b54\u3048\u305f\u30e6\u30fc\u30b6\u30fc\u3082\u591a\u6570\u306b\u306e\u307c\u3063\u305f\u3068\u3044\u3046\u56de\u7b54\u304c\u3067\u307e\u3057\u305f\u3002<br \/>\n\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u5f79\u5272\u3092\u62c5\u3044\u3064\u3064\u3042\u308b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u306bEC\u30b5\u30a4\u30c8\u304c\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u3053\u3068\u306fO2O\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u5916\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u6a5f\u80fd\u3067\u3059\u3002<br \/>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2013\/11\/d6174a19cd6410dc487815d66905bcce-350x203.png\" alt=\"\" title=\"\u30b9\u30de\u30db\u30fb\u30bf\u30d6\u30ec\u30c3\u30c8\" width=\"350\" height=\"203\" class=\"aligncenter size-medium wp-image-4097\" \/><\/p>\n<h2 id=\"04\">O2O\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u2463SNS\u9023\u643a\u6a5f\u80fd<\/h2>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u6b32\u3057\u3044\u5546\u54c1\u306e\u60c5\u5831\u3092\u691c\u7d22\u3057\u3001\u5b9f\u5e97\u8217\u3078\u51fa\u5411\u3044\u3066\u305d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3001\u305d\u306e\u4f7f\u7528\u611f\u306a\u3069\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3092SNS\u306b\u6295\u7a3f\u3059\u308b\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u884c\u304d\u6765\u3059\u308b\u751f\u6d3b\u8005\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u52d5\u304d\u306b\u7684\u78ba\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001EC\u30b5\u30a4\u30c8\u53ca\u3073\u30ea\u30a2\u30eb\u5e97\u8217\u76f8\u4e92\u306b\u304a\u3044\u3066\u3001EC\u4e0a\u306b\u304a\u3044\u3066\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30dc\u30bf\u30f3\u306e\u8a2d\u7f6e\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u8a18\u5165\u6b04\u306e\u8a2d\u7f6e\u3001\u5b9f\u5e97\u8217\u306b\u304a\u3044\u3066\u306fQR\u30b3\u30fc\u30c9\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067SNS\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3059\u308b\u306a\u3069\u3001SNS\u3068\u306e\u9023\u643a\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4084\" title=\"SNS\u9023\u643a\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2013\/11\/73a8c59f33c7fe1a704640621538bd3e.gif\" alt=\"\" width=\"184\" height=\"138\" \/><\/p>\n<h2 id=\"05\">O2O\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u2464\u30e1\u30fc\u30eb\u914d\u4fe1\u6a5f\u80fd<\/h2>\n<p>\u5f93\u6765\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u304b\u3089E\u30e1\u30fc\u30eb\u306b\u5909\u3048\u308b\u3053\u3068\u3067\u3001\u201c\u9867\u5ba2\u3078\u306e\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30ea\u30fc\u30c1\u201d\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6d88\u8cbb\u8005\u3092\u55dc\u597d\u306b\u5408\u308f\u305b\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u304d\u3081\u7d30\u3084\u304b\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3082\u5bb9\u6613\u306b\u306a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u4f55\u3089\u304b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u547c\u5fdc\u3059\u308b\u5f62\u3067\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002O2O\u65bd\u7b56\u69cb\u7bc9\u306b\u306f\u5fc5\u9808\u306e\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<h2 id=\"06\">O2O\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u2465\u30af\u30fc\u30dd\u30f3\u6a5f\u80fd<\/h2>\n<p>\u304a\u5e97\u306b\u6765\u5e97\u3059\u308b\u3060\u3051\u3067\u30af\u30fc\u30dd\u30f3\u304c\u3082\u3089\u3048\u308b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u6765\u5e97\u3057\u3001\u30af\u30fc\u30dd\u3092\u3082\u3089\u3046\u6a5f\u80fd\u3084\u3001\u30b2\u30fc\u30e0\u3092\u30af\u30ea\u30a2\u3059\u308b\u3068\u30af\u30fc\u30dd\u30f3\u304c\u3082\u3089\u3048\u308b\u6a5f\u80fd\u306a\u3069\u3001\u6765\u5e97\u4fc3\u9032\u53ca\u3073\u8ca9\u58f2\u4fc3\u9032\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3053\u3046\u3057\u305f\u30af\u30fc\u30dd\u30f3\u6a5f\u80fd\u3067\u3059\u3002\u30af\u30fc\u30dd\u30f3\u6a5f\u80fd\u3092EC\u30b5\u30a4\u30c8\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u3001\u3055\u3089\u306b\u306f\u5148\u306b\u3054\u7d39\u4ecb\u3057\u305fSNS\u3084\u30e1\u30fc\u30eb\u306a\u3069\u69d8\u3005\u306a\u5834\u6240\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u8a98\u5f15\u306e\u6750\u6599\u306b\u3082\u306a\u308a\u3001\u53e3\u30b3\u30df\u3092\u80b2\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30fc\u30dd\u30f3\u3092\u53d6\u5f97\u3059\u308b\u307e\u3067\u306e\u904e\u7a0b\u3092\u30b2\u30fc\u30e0\u3068\u3057\u3066\u697d\u3057\u3080\u3053\u3068\u304c\u3067\u304d\u3001\u4eba\u3068\u7af6\u3063\u305f\u308a\u3001\u30b3\u30ec\u30af\u30c8\u3057\u3066\u697d\u3057\u3080\u306a\u3069\u300c\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u306e\u52b9\u679c\u3082\u3046\u307e\u308c\u307e\u3059\u3002<br \/>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2013\/11\/d6174a19cd6410dc487815d66905bcce1-350x147.png\" alt=\"\" title=\"\u30b9\u30de\u30db\u30fb\u30bf\u30d6\u30ec\u30c3\u30c8\" width=\"350\" height=\"147\" class=\"aligncenter size-medium wp-image-4102\" \/><\/p>\n<h2 id=\"07\">O2O\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u2466\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u6a5f\u80fd<\/h2>\n<p>\u4f8b\u3048\u3070\u5316\u7ca7\u54c1\u3084\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u306a\u3069\u306e\u5b9f\u969b\u306b\u624b\u306b\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u5546\u54c1\u306e\u4e00\u90e8\u3092\u30b5\u30f3\u30d7\u30eb\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5316\u7ca7\u54c1\u3084\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u304c\u4f53\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u304b\u3092\u4f53\u9a13\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7d99\u7d9a\u3057\u3066\u8cfc\u5165\u3057\u3066\u3044\u304f\u3079\u304d\u304b\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u306e\u52d5\u6a5f\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30b5\u30f3\u30d7\u30eb\u5546\u54c1\u3092\u7121\u6599\u3067\u3082\u3089\u3048\u308b\u306e\u3067\u3001\u304a\u5ba2\u69d8\u306b\u304a\u5f97\u611f\u3084\u7279\u5225\u611f\u3092\u5f97\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3067\u304d\u3001\u8cfc\u5165\u610f\u6b32\u306e\u4fc3\u9032\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"06\">\u307e\u3068\u3081<\/h2>\n<p>\u4ee5\u4e0a\uff17\u3064\u306e\u6a5f\u80fd\u3092\u3054\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<br \/>\n\u5c0f\u58f2\u306e\u65b9\u3067O2O\u3092\u69cb\u7bc9\u3057\u305f\u3044\u65b9\u306f\u307e\u305a\u306f\u3053\u306e\uff17\u3064\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u672c\u65e5\u306e\u65e5\u7d4c\u65b0\u805e\u306b\u300c<a href=\"http:\/\/www.nikkei.com\/article\/DGXNASGF1905K_Z11C13A1MM8000\/\" target=\"_blank\">\u30b9\u30de\u30db\u3067\u64ae\u5f71\u3057\u305f\u5546\u54c1\u5b85\u914d\u3000\u30a4\u30aa\u30f3\u3001\u30cd\u30c3\u30c8\u76f4\u7d50\u6226\u7565<\/a> \u300d\u3068\u3044\u3046\u8a18\u4e8b\u304c\u8f09\u3063\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u30a4\u30aa\u30f3\u30b0\u30eb\u30fc\u30d7\u3060\u3051\u3067\u306a\u304f\u3001\u30bb\u30d6\u30f3&#038;\u30a2\u30a4\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u3082\u30b0\u30eb\u30fc\u30d7\u5168\u793e\u3092\u3042\u3052\u3066O2O\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u524d\u56de\u306e\u8a18\u4e8b\u3067\u3082\u66f8\u304b\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u304c\u3001\u4eca\u5f8c\u306fO2O\u3060\u3051\u3067\u306a\u304f\u3001\u5e97\u8217\u3001EC\u30b5\u30a4\u30c8\u3001\u30b9\u30de\u30db\u306a\u3069\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u9023\u643a\u3055\u305b\u3066\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u6226\u7565\u306b\u53d6\u308a\u7d44\u3080\u4f01\u696d\u306e\u4e8b\u4f8b\u304c\u65e5\u672c\u3067\u3082\u5897\u3048\u3066\u304f\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<div class=\"bc_foot clearfix\" align=\"center\"><a href=\"https:\/\/orangeretail.jp\/event\/omni-report2014\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/12\/bnr_omni-report.png\" alt=\"\" \/><\/a><\/div>\n<p><a href=\"https:\/\/ec-orange.jp\/ec-media\/?page_id=15379\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3900\" title=\"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2013\/11\/omni_banner02.png\" alt=\"\" width=\"570\" height=\"118\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u524d\u3005\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300cO2O\u578b\u30b5\u30fc\u30d3\u30b9\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e8b\u4f8b\u307e\u3068\u308150\u9078\u300d\u3068\u3044\u3046\u5f62\u3067\u3001O2O\u578b\u30b5\u30fc\u30d3\u30b9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\uff17\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u4e8b\u4f8b\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002 O2O\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3042\u308b\u6c7a\u307e\u3063\u305f [&hellip;]","protected":false},"author":2,"featured_media":4130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1208],"tags":[179,216,278,313,557],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/4079"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4079"}],"version-history":[{"count":1,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/4079\/revisions"}],"predecessor-version":[{"id":29685,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/4079\/revisions\/29685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/4130"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}