{"id":8440,"date":"2016-03-22T10:32:06","date_gmt":"2016-03-22T01:32:06","guid":{"rendered":"\/\/ec-orange.jp\/ec-media\/?p=8440"},"modified":"2019-01-17T17:16:23","modified_gmt":"2019-01-17T08:16:23","slug":"%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e3%81%ae%e6%99%82%e4%bb%a3%e3%81%ab%e6%94%b9%e3%82%81%e3%81%a6o2o%e3%82%92%e8%80%83%e3%81%88%e3%81%a6%e3%81%bf%e3%82%8b-%ef%bd%9eo2o","status":"publish","type":"post","link":"https:\/\/ec-orange.jp\/ec-media\/?p=8440","title":{"rendered":"\u305d\u3082\u305d\u3082O2O\u3063\u3066\uff1f\u6982\u8981\uff5e\u30a2\u30d7\u30ea\u3001\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u4e00\u6c17\u306b\u3054\u7d39\u4ecb"},"content":{"rendered":"<p>\u300cO2O\u3063\u3066\u3001\u305d\u3082\u305d\u3082\u4f55\uff1f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306a\u308b\u306e\uff1f\u300d<\/p>\n<p>\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u3002<\/p>\n<p>O2O\u306f\u3046\u307e\u304f\u4f7f\u3046\u3068\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u9ad8\u3044\u52b9\u679c\u306e\u898b\u8fbc\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001<\/p>\n<ul>\n<li>\u305d\u3082\u305d\u3082O2O\u3063\u3066\u308f\u304b\u308b\u3088\u3046\u3067\u308f\u304b\u3089\u306a\u3044<\/li>\n<li>\u5b9f\u969b\u3001\u3069\u3093\u306a\u4e8b\u4f8b\u304c\u3042\u308b\u306e\u304b<\/li>\n<li>\u5177\u4f53\u7684\u306b\u3069\u3046\u3084\u3063\u3066\u5229\u7528\u3059\u308b\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u3053\u306e\u8a18\u4e8b\u3067\u306f<\/p>\n<ul>\n<li>O2O\u3068\u306f\uff1f<\/li>\n<li>O2O\u306e\u6210\u529f\u4e8b\u4f8b<\/li>\n<li>\u5177\u4f53\u7684\u306aO2O\u306e\u30b9\u30de\u30db\u30a2\u30d7\u30ea<\/li>\n<\/ul>\n<p>\u306e\u9806\u306bO2O\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>O2O\u3068\u3044\u3046\u3068\u96e3\u3057\u3044\u5370\u8c61\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u610f\u5916\u3068\u8003\u3048\u65b9\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3053\u306e\u8a18\u4e8b\u306e\u4e8b\u4f8b\u3092\u898b\u3066\u3001\u81ea\u793e\u306eO2O\u306b\u3064\u3044\u3066\u3082\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n<h2 id=\"toc_0\">O2O\u3068\u306f\uff1f<\/h2>\n<p>\u305d\u3082\u305d\u3082O2O\u306f\u201dOnline to Offline\u201d\u306e\u7565\u3067\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u9001\u5ba2\u300d\u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u3002<\/p>\n<p>\u3088\u308a\u30dd\u30a4\u30f3\u30c8\u3092\u3057\u307c\u308b\u3068O2O\u306f\u9001\u5ba2\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3001<\/p>\n<ol>\n<li>\u5e83\u544a\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u96c6\u5ba2\u3057\u3066<\/li>\n<li>\u8cfc\u8cb7\u3092\u6c7a\u5b9a\u3055\u305b\u3084\u3059\u3044\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u8cb7\u3063\u3066\u3082\u3089\u3046<\/li>\n<\/ol>\n<p>\u306e\u3088\u3046\u306b\u6d41\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"http:\/\/www.nri.com\/jp\/opinion\/k_insight\/2013\/pdf\/ki20130102.pdf\">NRI\u306b\u3088\u308bO2O\u5e02\u5834\u306e\u5206\u6790<\/a>\u3067\u306f\u3001\u305d\u306e\u5e02\u5834\u898f\u6a21\u306f\u7d043%\u305a\u3064\u62e1\u5927\u3057\u3066\u3044\u304f\u4e88\u60f3\u3067\u3059\u3002<\/p>\n<p>2017\u5e742\u6708\u306b\u306fNTT\u30c9\u30b3\u30e2\u304cO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u535a\u5831\u5802\u3068\u306e\u63d0\u643a\u306b\u5408\u610f\u3059\u308b\u306a\u3069\u3001\u4f01\u696d\u3067\u3082O2O\u3078\u306e\u610f\u8b58\u306f\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"toc_0\">O2O\u306e\u6b74\u53f2<\/h2>\n<p>\u3000<\/p>\n<h3 id=\"toc_1\">O2O\u306e\u767b\u5834<\/h3>\n<p>\u4ee5\u524d\u307e\u3067EC\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u306f\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u5b8c\u5168\u306b\u5206\u65ad\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u666e\u901a\u3067\u3057\u305f\u3002<\/p>\n<p>\u3059\u308b\u3068\u3001EC\u306f\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u58f2\u308a\u4e0a\u3052\u3092\u596a\u3046\u3001\u8eab\u5185\u306e\u6575\u306e\u3088\u3046\u306a\u6271\u3044\u3092\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3059\u3089\u3042\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u793e\u5185\u306e\u89b3\u70b9\u3067\u3044\u3046\u3068\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3068\u3001EC\u306e\u69d8\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u3001\u638c\u63e1\u3059\u308b\u5f79\u54e1\u304c\u7570\u306a\u308a\u3001\u305d\u3082\u305d\u3082\u306e\u76ee\u7684\u304c\u7570\u306a\u308b\u306a\u3069\u3001\u4e8b\u696d\u90e8\u9580\u3068\u3057\u3066\u3082\u5206\u65ad\u3055\u308c\u3066\u3044\u308b\u4e8b\u304c\u5927\u591a\u6570\u3067\u3059\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306fEC\u306e\u4e8b\u696d\u4f1a\u793e\u304c\u5225\u4f1a\u793e\u5316\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u591a\u3005\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u4e8b\u696d\u69cb\u9020\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u76f8\u4e57\u52b9\u679c\u306f\u5f53\u7136\u751f\u307e\u308c\u306b\u304f\u3044\u3067\u3059\u3002<br \/>\n\u305b\u3044\u305c\u3044EC\u30b7\u30e7\u30c3\u30d7\u306fXX\u756a\u76ee\u306e\u5e97\u8217\u3001\u3068\u3044\u3046\u3088\u3046\u306a\u4f4d\u7f6e\u3065\u3051\u3067\u3001\u300c\u30b0\u30eb\u30fc\u30d7\u306e\u4e00\u3064\u300d\u3067\u3042\u308b\u3053\u3068\u3092\u5f37\u8abf\u3059\u308b\u7a0b\u5ea6\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u305f\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u4f01\u696d\u898f\u6a21\u3084\u30a2\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u95a2\u4fc2\u304b\u3089\u3001EC\u4e8b\u696d\u90e8\u9580\u304c\u5225\u4f1a\u793e\u3068\u3057\u3066\u5b58\u5728\u3059\u308b\u4e8b\u306f\u4e00\u3064\u306e\u89e3\u6c7a\u65b9\u6cd5\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u305d\u3082\u305d\u3082\u4eba\u54e1\u306e\u50cd\u304d\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u53ce\u76ca\u69cb\u9020\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u4e8b\u3082\u307e\u305f\u4e8b\u5b9f\u3067\u3059\u3002<br \/>\n\u3057\u305f\u304c\u3063\u3066\u5168\u3066\u304c\u5207\u308a\u96e2\u3055\u308c\u305f\u4e8b\u696d\u69cb\u9020\u306f\u3088\u304f\u898b\u3089\u308c\u308b\u30d1\u30bf\u30fc\u30f3\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u4e8b\u696d\u69cb\u9020\u81ea\u4f53\u304cO2O\u306e\u6642\u4ee3\u3092\u7d4c\u305f\u4eca\u3067\u3082\u3001\u4f01\u696d\u306e\u30b9\u30de\u30fc\u30c8\u306a\u610f\u5fd7\u6c7a\u5b9a\u3092\u3057\u3070\u3057\u3070\u6ede\u3089\u305b\u308b\u3088\u3046\u306a\u3001\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/shopVSEC-1.png\" alt=\"\" width=\"900\" height=\"483\" class=\"aligncenter size-full wp-image-17175\" \/><\/p>\n<p>\u5f90\u3005\u306bEC\u8cfc\u8cb7\u306e\u6a5f\u80fd\u3084\u5e02\u5834\u304c\u6210\u719f\u3057\u3066\u3044\u304f\u4e2d\u3001\u65b0\u305f\u306a\u6982\u5ff5\u3068\u3057\u3066\u30bb\u30f3\u30bb\u30fc\u30b7\u30e7\u30ca\u30eb\u306b\u767b\u5834\u3057\u305f\u306e\u304c\u3001O2O\u3067\u3057\u305f\u3002<\/p>\n<p>\u3067\u306f\u3053\u3053\u304b\u3089\u6539\u3081\u3066\u3001O2O\u3068\u306f\u4f55\u3060\u3063\u305f\u306e\u304b\u3092\u5206\u89e3\u3057\u3066\u307f\u307e\u3059\u3002<\/p>\n<p>\u3000<\/p>\n<h3 id=\"toc_2\">Online to Offline\u3067\u3042\u3063\u305f<\/h3>\n<p>\u5f53\u6642\u306e\u5b9a\u7fa9\u3068\u3057\u3066\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u9001\u5ba2\u3001\u304c\u4e00\u3064\u306e\u30ad\u30fc\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>O2O2O\u306a\u3069\u3068\u8a00\u308f\u308c\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u300d\u2192\u300c\u30aa\u30d5\u30e9\u30a4\u30f3\u300d\u2192\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u300d\u306a\u3069\u306e\u5faa\u74b0\u578b\u30b5\u30a4\u30af\u30eb\u306e\u3088\u3046\u306a\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u63a5\u70b9\u3092\u8003\u3048\u305f\u3082\u306e\u3082\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u9001\u5ba2\u3002\u96c6\u5ba2\u306b\u95a2\u308f\u308b\u30b3\u30b9\u30c8\u304c\u6bd4\u8f03\u76f8\u5bfe\u7684\u306b\u5b89\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u304a\u5ba2\u69d8\u3092\u96c6\u5ba2\u3057\u3001\u52b9\u7387\u7684\u306b\u5e97\u8217\u3078\u3068\u8a98\u5c0e\u3057\u3088\u3046\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3068\u4eba\u306f\u96c6\u307e\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u5206\u6c17\u8efd\u306b\u8a2a\u554f\u3055\u308c\u308b\u305f\u3081\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u306b\u6bd4\u3079\u308c\u3070\u5f53\u7136\u8cfc\u8cb7\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u4f4e\u3044\u306e\u304c\u901a\u5e38\u3067\u3059\u3002<\/p>\n<p>\u53cd\u3057\u3066\u30aa\u30d5\u30e9\u30a4\u30f3\u306f\u3001\u7acb\u5730\u6761\u4ef6\u3084\u4ea4\u901a\u6761\u4ef6\u306a\u3069\u306b\u3082\u5de6\u53f3\u3055\u308c\u308b\u305f\u3081\u3001\u96c6\u5ba2\u30b3\u30b9\u30c8\u304c\u591a\u5927\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u305d\u306e\u4ee3\u308f\u308a\u306b\u8cfc\u8cb7\u6c7a\u5b9a\u529b\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>O2O\u3067\u306f\u3001\u3053\u308c\u3089\u305d\u308c\u305e\u308c\u306e\u30c1\u30e3\u30cd\u30eb\u306e\u5f37\u307f\u3092\u751f\u304b\u3059\u4e8b\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u304c\u6d78\u900f\u3057\u305f\u4eca\u306b\u304a\u3044\u3066\u3082\u3001\u78ba\u304b\u306b\u6709\u7528\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u3063\u305f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3053\u3053\u3067\u3001\u4ee3\u8868\u7684\u306aO2O\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u898b\u3066\u3044\u304d\u3001\u305d\u306e\u3042\u3068O2O\u306e\u672c\u8cea\u7684\u306a\u8ab2\u984c\u3001\u4eca\u5f8c\u306e\u5c55\u671b\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"toc_1\">\u53c2\u8003\uff1aO2O\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>\u307e\u305a\u3053\u3053\u304b\u3089\u306f\u3001O2O\u306e\u6210\u529f\u4e8b\u4f8b\u3092<\/p>\n<ul>\n<li>\u98f2\u98df<\/li>\n<li>\u30a2\u30d1\u30ec\u30eb<\/li>\n<li>\u91d1\u878d<\/li>\n<li>\u6d77\u5916<\/li>\n<\/ul>\n<p>\u306e\u9806\u306b\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"toc_3\">O2O\u4e8b\u4f8b\uff1a\u98f2\u98df\u300c\u30ac\u30b9\u30c8\u300d<\/h3>\n<p>\u30d5\u30a1\u30df\u30ea\u30fc\u30ec\u30b9\u30c8\u30e9\u30f3\u5927\u624b\u306e\u30ac\u30b9\u30c8\u306f\u3001\u30a2\u30d7\u30ea\u3067\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u307b\u304b\u306b\u3082\u3001<\/p>\n<ul>\n<li>\u8fd1\u304f\u306e\u30ac\u30b9\u30c8\u3092\u691c\u7d22<\/li>\n<li>\u65b0\u30e1\u30cb\u30e5\u30fc\u3001\u9650\u5b9a\u30e1\u30cb\u30e5\u30fc\u306e\u7d39\u4ecb<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u304a\u5ba2\u3055\u307e\u304c\u304a\u5e97\u306b\u884c\u304d\u305f\u304f\u306a\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3002<\/p>\n<p>2015\u5e74\u306b\u306f\u7d2f\u8a08300\u4e07\u3082\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>2016\u5e74\u3001\u305d\u3057\u30662017\u5e74\u306b\u306a\u3063\u3066\u3082\u3001\u9577\u304f\u4f7f\u308f\u308c\u308b\u30a2\u30d7\u30ea\u3067\u3059\u306d\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/gusto.jpg\" alt=\"\" width=\"834\" height=\"514\" class=\"aligncenter size-full wp-image-17431\" \/><\/p>\n<h3 id=\"toc_2\">O2O\u4e8b\u4f8b\uff1a\u30a2\u30d1\u30ec\u30eb\u300cWEAR\u300d<\/h3>\n<p>\u300cWEAR\u300d\u306f\u3001ZOZOTOWN\u306e\u30b9\u30bf\u30fc\u30c8\u30c8\u30a5\u30c7\u30a4\u304c\u63d0\u4f9b\u3059\u308b\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u30a2\u30d7\u30ea\u3067\u3059\u3002<\/p>\n<p>\u304a\u5e97\u3067\u30a2\u30d7\u30ea\u3092\u4f7f\u3044\u3001\u5546\u54c1\u306e\u30d0\u30fc\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3059\u308b\u3053\u3068\u3067\u3001<\/p>\n<ul>\n<li>\u305d\u306e\u5546\u54c1\u3092\u4f7f\u3063\u305f\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af<\/li>\n<li>\u30be\u30be\u30bf\u30a6\u30f3\u306a\u3069EC\u30b5\u30a4\u30c8\u304b\u3089\u8cfc\u5165<\/li>\n<li>\u8cfc\u5165\u3057\u305f\u30a2\u30a4\u30c6\u30e0\u306f\u30a2\u30d7\u30ea\u4e0a\u3067\u7ba1\u7406<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u300c\u5e97\u8217\u3067\u898b\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a2\u30a4\u30c6\u30e0\u3092EC\u3067\u8cb7\u3046\u300d\u30b9\u30bf\u30a4\u30eb\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n<p>2014\u5e74\u306b\u306f\u3059\u3067\u306b2000\u4ee5\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u53c2\u52a0\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u4fbf\u5229\u306a\u4f53\u9a13\u3068\u8ca9\u58f2\u30c1\u30e3\u30f3\u30b9\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u4e21\u7acb\u3057\u305f\u3001O2O\u306e\u597d\u4f8b\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/wear.jpg\" alt=\"\" width=\"900\" height=\"500\" class=\"aligncenter size-full wp-image-17429\" \/><\/p>\n<h3 id=\"toc_4\">O2O\u4e8b\u4f8b\uff1a\u91d1\u878d\u300c\u65b0\u751f\u9280\u884c\u30b5\u30dd\u30fc\u30c8\u30a2\u30d7\u30ea\u300d<\/h3>\n<ul>\n<li>\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3059\u3050\u306b\u8cc7\u7523\u306e\u6b8b\u9ad8\u3092\u30c1\u30a7\u30c3\u30af<\/li>\n<li>\u4f4d\u7f6e\u60c5\u5831\u304b\u3089\u8fd1\u304f\u306e\u9280\u884c\u3092\u63a2\u3059<\/li>\n<li>\u8cc7\u7523\u904b\u7528\u306e\u30ec\u30dd\u30fc\u30c8\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u3092\u914d\u4fe1<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046\u7279\u5fb4\u3092\u3082\u3064\u306e\u304c\u300c<a href=\"http:\/\/www.shinseibank.com\/powerflex\/sp_api\/\">\u65b0\u751f\u9280\u884c\u30b5\u30dd\u30fc\u30c8\u30a2\u30d7\u30ea<\/a>\u300d\u3067\u3059\u3002<\/p>\n<p>\u4e00\u898b\u3001\u9280\u884c\u3068O2O\u306f\u95a2\u4fc2\u304c\u306a\u3044\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3088\u306d\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u65b0\u751f\u9280\u884c\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ea\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u63a5\u70b9\u3092\u4f5c\u308a\u3001\u7a93\u53e3\u30fbATM\u3068\u3044\u3063\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u96c6\u5ba2\u306b\u3064\u306a\u3052\u3066\u3044\u308b\u9280\u884c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/shinsei_bk.jpg\" alt=\"\" width=\"900\" height=\"658\" class=\"aligncenter size-full wp-image-17430\" \/><\/p>\n<h3 id=\"toc_5\">\u6d77\u5916\u306eO2O\u4e8b\u4f8b\u300c\u30ae\u30cd\u30b9\u30d3\u30fc\u30eb\u300d<\/h3>\n<p>\u56fd\u5185\u3068\u306f\u4e00\u5473\u3061\u304c\u3063\u305f\u3001\u6d77\u5916\u306eO2O\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u9ed2\u30d3\u30fc\u30eb\u3067\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u300c\u30ae\u30cd\u30b9\u30d3\u30fc\u30eb\u300d\u306f\u3001QR\u30b3\u30fc\u30c9\u304c\u63cf\u304b\u308c\u305f\u30b0\u30e9\u30b9\u3092\u81ea\u793e\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u30ae\u30cd\u30b9\u306e\u9ed2\u30d3\u30fc\u30eb\u3067\u30b0\u30e9\u30b9\u304c\u6e80\u305f\u3055\u308c\u305f\u3068\u304d\u3060\u3051\u4f7f\u3048\u308b\u3082\u306e\u3067\u3001<\/p>\n<ul>\n<li>\u30af\u30fc\u30dd\u30f3\u3092\u3082\u3089\u3046<\/li>\n<li>SNS\u3067\u3044\u307e\u3044\u308b\u30d1\u30d6(\u30d0\u30fc)\u306b\u30c1\u30a7\u30c3\u30af\u30a4\u30f3<\/li>\n<li>SNS\u3067QR\u30b0\u30e9\u30b9\u3092\u62e1\u6563<\/li>\n<li>\u53cb\u3060\u3061\u306b\u30af\u30fc\u30dd\u30f3\u3092\u6e21\u3057\u3066\u3001\u81ea\u5206\u304c\u3044\u308b\u30d1\u30d6(\u30d0\u30fc)\u306b\u62db\u5f85<\/li>\n<\/ul>\n<p>\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3075\u3064\u3046\u306e\u30d3\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u30ae\u30cd\u30b9\uff08\u9ed2\u30d3\u30fc\u30eb\uff09\u3092\u305d\u305d\u3050\u3068\u8aad\u307f\u53d6\u308c\u308b\u4ed5\u7d44\u307f\u306f\u3001\u4e16\u754c\u306e\u30d3\u30fc\u30eb\u30d5\u30a1\u30f3\u3092\u6ce8\u76ee\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2074\" title=\"GUINESS\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2012\/06\/GUINESS.jpg\" alt=\"\" width=\"614\" height=\"433\" \/><\/a><\/p>\n<p>(\u203b<a href=\"http:\/\/adsoftheworld.com\/media\/dm\/guinness_qr_code_cup\" target=\"_blank\">ADs of \u00a0the World<\/a> \u53c2\u7167)<\/p>\n<h3 id=\"toc_7\">O2O\u4e8b\u4f8b\uff1aGROUPON<\/h3>\n<p>\u4e00\u6642\u671f\u8a71\u984c\u306b\u306a\u3063\u305fGROUPON\u3002\u69d8\u3005\u306a\u554f\u984c\u306f\u3042\u308c\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u96c6\u5ba2\u304c\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u7e4b\u304c\u308b\u3068\u3044\u3046\u826f\u3044\u4f8b\u3092\u63d0\u793a\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/groupon-1.jpg\" alt=\"\" width=\"900\" height=\"717\" class=\"aligncenter size-full wp-image-17172\" \/><\/p>\n<h3 id=\"toc_8\">O2O\u4e8b\u4f8b\uff1a\u30e1\u30ac\u30cd\u30b9\u30fc\u30d1\u30fc<\/h3>\n<p>\u5e97\u8217\u306e\u5728\u5eab\u3092EC\u304b\u3089\u898b\u305b\u308b\u3001\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u30c9\u30e9\u30a4\u30d6\u578b\u3002\u3055\u3089\u306b\u3001\u30af\u30fc\u30dd\u30f3\u60c5\u5831\u3082\u540c\u6642\u306b\u63d0\u4f9b\u3055\u308c\u308b\u305f\u3081\u3001O2O\u65bd\u7b56\u3068\u3057\u3066\u975e\u5e38\u306b\u512a\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u304c\u5e97\u8217\u3092\u8a2a\u308c\u308b\u524d\u306bEC\u306a\u3069\u306e\u60c5\u5831\u3092\u898b\u308b\u300cWeb\u30eb\u30fc\u30df\u30f3\u30b0\u300d\u306e\u50be\u5411\u3082\u5f37\u307e\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4eca\u5f8c\u3088\u308a\u8981\u6c42\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/meganesuper3-1.jpg\" alt=\"\" width=\"900\" height=\"773\" class=\"aligncenter size-full wp-image-17174\" \/><\/p>\n<p>\u4ee5\u4e0a\u304cO2O\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002<br \/>\n\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9023\u643a\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u305f\u3060\u3001O2O\u306b\u3082\u826f\u3044\u3068\u3053\u308d\u3070\u304b\u308a\u3067\u306f\u306a\u3044\u306e\u3082\u4e8b\u5b9f\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u3053\u3053\u304b\u3089\u306fO2O\u306e\u62b1\u3048\u308b\u554f\u984c\u70b9\u3001\u305d\u3057\u3066\u4eca\u5f8c\u306e\u5c55\u671b\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"toc_17\">O2O\u306e\u62b1\u3048\u308b\u672c\u8cea\u7684\u306a\u8ab2\u984c\u3068\u306f<\/h2>\n<p>O2O\u306f\u5e97\u8217\u306b\u304a\u3051\u308b\u65b0\u305f\u306a\u8ab2\u984c\u306b\u3082\u6c17\u3065\u304b\u305b\u3066\u304f\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u308c\u306f\u3001O2O\u306f\u9001\u5ba2\u3068\u3044\u3046\u4e00\u65b9\u901a\u884c\u3067\u3042\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<p>O2O\u306f\u9001\u5ba2\u306b\u4e3b\u773c\u3092\u7f6e\u3044\u3066\u3044\u305f\u305f\u3081\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u96c6\u5ba2\u3055\u308c\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u3068\u79fb\u52d5\u3057\u305f\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u305d\u306e\u5f8c\u306e\u660e\u78ba\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001\u305b\u3063\u304b\u304f\u304a\u5e97\u306b\u6765\u3066\u304f\u308c\u305f\u304a\u5ba2\u69d8\u3092\u3001\u6765\u5e97\u5f8c\u306b\u56f2\u3044\u8fbc\u307f\u3001\u6210\u9577\u3055\u305b\u3066\u3044\u304f\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u5168\u4f53\u7684\u306b\u6b20\u5982\u3057\u3066\u3044\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u5f53\u6642\u306f\u307e\u3060\u3001MA\uff08\u30de\u30fc\u30b1\u30c6\u30a4\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306a\u3069\u306e\u6a5f\u80fd\u3082\u5341\u5206\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u69d8\u3092\u6b63\u78ba\u306b\u3068\u3089\u3048\u305f\u3068\u3057\u3066\u3082\u3001\u8d77\u3053\u3059\u3053\u3068\u306e\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u9650\u5b9a\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u5e97\u8217\u3068EC\u3092\u3064\u306a\u3050\u6a5f\u80fd\u3082\u5145\u5206\u3067\u306f\u306a\u304f\u3001\u5e97\u8217\u3067\u3069\u3046\u3084\u3063\u3066\u4f1a\u54e1\u7279\u5b9a\u3092\u5b9f\u65bd\u3059\u308b\u306e\u304b\u306a\u3069\u306e\u8ab2\u984c\u3082\u3001\u6b8b\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f53\u6642\u306f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5b58\u5728\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3082\u307e\u305f\u4e8b\u5b9f\u3067\u3059\u304c\u3001\u5e97\u8217\u3068EC\u306e\u53cc\u65b9\u3092\u751f\u304b\u3057\u5207\u308b\u305f\u3081\u306e\u6226\u7565\u304c\u3042\u307e\u308a\u7df4\u3089\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u7d50\u679c\u3001\u4e16\u306e\u4e2d\u3067\u306fO2O\u306f\u30af\u30fc\u30dd\u30f3\u3092\u914d\u308b\u3082\u306e\u3001\u3068\u3044\u3046\u8996\u70b9\u304c\u591a\u304f\u306a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3070\u3089\u307e\u3044\u3066\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u56de\u53ce\u3059\u308b\u3001\u306a\u3069\u3068\u63f6\u63c4\u3055\u308c\u308b\u3088\u3046\u306a\u72b6\u6cc1\u3068\u306a\u3063\u305f\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u6700\u8fd1\u3067\u306f\u305d\u306e\u554f\u984c\u306b\u6c17\u4ed8\u3044\u3066\u3044\u308b\u4f01\u696d\u306b\u3088\u3063\u3066\u3001\u4e0a\u8a18\u3067\u8a18\u8f09\u3057\u305f\u3068\u304a\u308a\u306e\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u3078\u306e\u60c5\u5831\u9023\u643a\u304c\u591a\u6570\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"toc_18\">\u3053\u308c\u304b\u3089\u3082\u30cb\u30fc\u30ba\u304c\u9ad8\u3044O2O<\/h2>\n<p>\u4e0a\u8ff0\u306e\u901a\u308a\u3001\u5358\u306b\u9001\u5ba2\u65bd\u7b56\u3068\u3057\u3066\u30af\u30fc\u30dd\u30f3\u3084\u30dd\u30a4\u30f3\u30c8\u914d\u5e03\u3092\u4e3b\u773c\u306b\u7f6e\u3044\u3066\u5b9f\u884c\u3059\u308b\u3082\u306e\u306f\u3001\u3082\u306f\u3084\u30c8\u30ec\u30f3\u30c9\u304c\u904e\u304e\u305f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u5358\u72ec\u4f01\u696d\u5185\u3067EC\u3068\u5e97\u88dc\u306e\u53cc\u65b9\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u4eca\u5f8c\u3088\u308a\u826f\u3044\u6226\u7565\u3001\u3088\u308aROI\uff08return on investment\uff1d\u6295\u8cc7\u5229\u76ca\u7387\uff09\u306b\u512a\u308c\u305f\u6226\u7565\u3092\u7df4\u308b\u3088\u3046\u306b\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u542b\u3081\u3001O2O\u3068\u3044\u3046\u30ab\u30c6\u30b4\u30ea\u306e\u4e2d\u3067\u5728\u6765\u304b\u3089\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u6a5f\u80fd\u306e\u5185\u3001\u4eca\u5f8c\u3055\u3089\u306b\u8a70\u3081\u3066\u8003\u3048\u308b\u3079\u304d\u3082\u306e\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5185\u3067\u3082\u7279\u306b\u512a\u5148\u5ea6\u304c\u9ad8\u304f\u3001\u8ab2\u984c\u89e3\u6c7a\u304c\u6c42\u3081\u3089\u308c\u308b\u3082\u306e\u306f\u300c\u5e97\u8217\u5728\u5eab\u306e\u78ba\u8a8d\u300d\u3002\u4eca\u5f8c\u3082\u6a5f\u80fd\u5897\u5f37\u304c\u6c42\u3081\u3089\u308c\u3066\u304a\u308a\u3001EC\u30b5\u30a4\u30c8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u6642\u306e\u76ee\u7389\u6a5f\u80fd\u306e\u4e00\u3064\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u4f8b\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5728\u5eab\u78ba\u8a8d\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u3001\u6a5f\u80fd\u9762\u3001\u4ed5\u69d8\u9762\u3067\u307e\u3060\u307e\u3060\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u81ea\u5206\u304c\u767b\u9332\u3057\u305f\u300c\u826f\u304f\u884c\u304f\u304a\u5e97\u300d\u306e\u300c\u7279\u5b9a\u30ab\u30c6\u30b4\u30ea\u5546\u54c1\u306e\u5728\u5eab\u306e\u4e00\u62ec\u8868\u793a\u300d\u306a\u3069\u3001\u6539\u5584\u306e\u53ef\u80fd\u6027\u306f\u307e\u305f\u307e\u3060\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306f\u5728\u6765\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u96c6\u5ba2\u3055\u308c\u305f\u304a\u5ba2\u69d8\u304c\u3001\u5b9f\u969b\u306e\u5e97\u8217\u3092\u8a2a\u308c\u308b\u5f37\u529b\u306a\u7406\u7531\u4f5c\u308a\u3068\u3082\u306a\u308b\u306e\u3067\u3001\u4eca\u5f8c\u3082\u9032\u5316\u3057\u3066\u3044\u304f\u3068\u601d\u308f\u308c\u308bO2O\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e97\u8217\u3067\u8cb7\u3046\u3053\u3068\u304c\u51fa\u6765\u306a\u304b\u3063\u305f\u5546\u54c1\u306e\u30d0\u30fc\u30b3\u30fc\u30c9\u30b7\u30fc\u30c8\u3092\u5bb6\u306b\u6301\u3061\u5e30\u308a\u3001\u5bb6\u3067\u78ba\u8a8d\u3001EC\u3084\u30a2\u30d7\u30ea\u3067\u8cfc\u5165\u3092\u884c\u3046\u3068\u3044\u3046\u3001\u30cb\u30c8\u30ea\u304c\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u88dc\u52a9\u578b\u306e\u6a5f\u80fd\u30bf\u30a4\u30d7\u306eO2O\u3082\u4eca\u5f8c\u6a5f\u80fd\u306e\u62e1\u5f35\u304c\u671b\u307e\u308c\u3066\u304a\u308a\u3001O2O\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u6982\u5ff5\u306f\u3001\u6a5f\u80fd\u7bc4\u56f2\u3092\u9650\u5b9a\u3059\u308b\u304b\u5426\u304b\u306e\u5bfe\u5fdc\u7bc4\u56f2\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/nitori-2.jpg\" alt=\"\" width=\"900\" height=\"901\" class=\"aligncenter size-full wp-image-17173\" \/><\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001O2O\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u30925\u3064\u6bd4\u8f03\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f<\/p>\n<ol>\n<li>\u5e97\u8217\u30a2\u30d7\u30ea<\/li>\n<li>\u307d\u3077\u308d\u3046<\/li>\n<li>O2O\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9 RUNWAY\uff08\u30e9\u30f3\u30a6\u30a7\u30a4\uff09<\/li>\n<li>Peatix (\u30d4\u30fc\u30c6\u30a3\u30c3\u30af\u30b9)<\/li>\n<li>GMO AppCapsule(\u30a2\u30c3\u30d7\u30ab\u30d7\u30bb\u30eb)<\/li>\n<\/ol>\n<p>\u306e\u9806\u3067\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n<h3 id=\"toc_7\">1.\u5e97\u8217\u30a2\u30d7\u30ea<\/h3>\n<ul>\n<li>\u30d7\u30c3\u30b7\u30e5\u901a\u77e5<\/li>\n<li>\u6765\u5e97\u3067\u305f\u307e\u308b\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9<\/li>\n<li>\u30af\u30fc\u30dd\u30f3\u914d\u4fe1<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u304a\u5ba2\u3055\u3093\u3092\u96c6\u3081\u308b\u6a5f\u80fd\u304c\u3042\u308b\u30a2\u30d7\u30ea\u3092\u7c21\u5358\u306b\u958b\u767a\u3067\u304d\u308b\u306e\u304c\u300c\u5e97\u8217\u30a2\u30d7\u30ea\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n<p>iPhone\u3001Android\u3069\u3061\u3089\u306e\u30a2\u30d7\u30ea\u3082\u7c21\u5358\u306b\u3064\u304f\u308c\u3066\u3001\u304b\u3064\u66f4\u65b0\u3082\u7c21\u5358\u306a\u306e\u306f\u3046\u308c\u3057\u3044\u3067\u3059\u306d\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/s2KCpyjjAf0?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h3 id=\"toc_8\">2.\u307d\u3077\u308d\u3046<\/h3>\n<p>\u300c\u307d\u3077\u308d\u3046\u300d\u306fPOP\u4f5c\u6210\u6a5f\u80fd\u304c\u7279\u5fb4\u3067<\/p>\n<ul>\n<li>90\u79d2\u3067POP\u3092\u4f5c\u308c\u308b<\/li>\n<li>\u500b\u4eba\u306e\u304a\u5e97\u3067\u3082\u4f5c\u308c\u308b\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u3055<\/li>\n<li>\u30c7\u30b6\u30a4\u30f3\u306f\u5b63\u7bc0\u3054\u3068\u306b\u5909\u308f\u308b<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046\u30a2\u30d7\u30ea\u3067\u3059\u3002<\/p>\n<p>\u5b89\u304f\u624b\u8efd\u306b\u4f5c\u308c\u308b\u306e\u3067\u3001\u753a\u306e\u500b\u4eba\u5e97\u3067\u3082O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3067\u304d\u308b\u306e\u306f\u9b45\u529b\u3067\u3059\u306d\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6ynUUHMEZaQ?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h3 id=\"toc_9\">3.O2O\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9 RUNWAY\uff08\u30e9\u30f3\u30a6\u30a7\u30a4\uff09<\/h3>\n<p>\u300cRUNWAY\u300d\u306f\u3001\u304a\u5ba2\u3055\u3093\u306e<\/p>\n<ul>\n<li>\u5c5e\u6027(\u5e74\u9f62\u3001\u6027\u5225\u306a\u3069)<\/li>\n<li>\u884c\u52d5\u306e\u5c65\u6b74<\/li>\n<li>\u30c1\u30e3\u30cd\u30eb(Web\u3001\u30a2\u30d7\u30ea\u3001\u5e97\u8217\u306a\u3069)<\/li>\n<\/ul>\n<p>\u3092\u4e00\u62ec\u3067\u7ba1\u7406\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u304b\u3089\u901a\u77e5\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3067\u304d\u308b\u306e\u3067\u3001O2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u529b\u5f37\u3044\u5473\u65b9\u306b\u306a\u3063\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/runway.jpg\" alt=\"\" width=\"900\" height=\"516\" class=\"aligncenter size-full wp-image-17432\" \/><\/p>\n<h3 id=\"toc_10\">4.Peatix \uff08\u30d4\u30fc\u30c6\u30a3\u30c3\u30af\u30b9\uff09<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u306e\u30c1\u30b1\u30c3\u30c8\u3092\u30da\u30fc\u30d1\u30ec\u30b9\u3067\u767a\u884c\u3067\u304d\u308b\u306e\u304c\u300cPeatix\u300d\u3068\u3044\u3046\u30a2\u30d7\u30ea\u3067\u3059\u3002<\/p>\n<ul>\n<li>120\u4e07\u4eba\u4ee5\u4e0a\u304c\u4f7f\u3046\u3001\u56fd\u5185\u6700\u5927\u30af\u30e9\u30b9\u306e\u30a2\u30d7\u30ea\u3067\u96c6\u5ba2\u3067\u304d\u308b<\/li>\n<li>\u7c21\u5358\u304b\u3064\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u30c1\u30b1\u30c3\u30c8\u3092\u58f2\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u306a\u3069\u306e\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u30d1\u30bd\u30b3\u30f3\u30fb\u30b9\u30de\u30db\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u7ba1\u7406\u3067\u304d\u308b\u306e\u3067\u3001\u5927\u5909\u306a\u30a4\u30d9\u30f3\u30c8\u624b\u7d9a\u304d\u304c\u30e9\u30af\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2016\/03\/peatix.jpg\" alt=\"\" width=\"900\" height=\"436\" class=\"aligncenter size-full wp-image-17433\" \/><\/p>\n<h3 id=\"toc_11\">5.GMO AppCapsule\uff08\u30a2\u30c3\u30d7\u30ab\u30d7\u30bb\u30eb\uff09<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u6790\u30fb\u5206\u985e\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\u306e\u304c\u3001\u300cGMO AppCapsule\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u3057\u3066\u3082\u3089\u3048\u3070\u3001\u304a\u5ba2\u3055\u307e\u306b\u60c5\u5831\u3092\u914d\u4fe1\u3067\u304d\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3066\u3001\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<\/li>\n<li>GPS\u306e\u60c5\u5831\u304b\u3089\u5e97\u8217\u306e\u8fd1\u304f\u306b\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u306b\u901a\u77e5\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001O2O\u3067\u306e\u96c6\u5ba2\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ea\u3092\u7c21\u5358\u306b\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HVEDuV_a9hQ?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>\u3053\u3053\u307e\u3067<\/p>\n<ol>\n<li>\u5e97\u8217\u30a2\u30d7\u30ea<\/li>\n<li>\u307d\u3077\u308d\u3046<\/li>\n<li>O2O\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9 RUNWAY\uff08\u30e9\u30f3\u30a6\u30a7\u30a4\uff09<\/li>\n<li>Peatix (\u30d4\u30fc\u30c6\u30a3\u30c3\u30af\u30b9)<\/li>\n<li>GMO AppCapsule(\u30a2\u30c3\u30d7\u30ab\u30d7\u30bb\u30eb)<\/li>\n<\/ol>\n<p>\u3068\u3044\u30465\u3064\u306e\u30a2\u30d7\u30ea\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3 id=\"toc_16\">\u88dc\u8db3\uff1a\u30aa\u30d5\u30e9\u30a4\u30f3\u30c4\u30fc\u30aa\u30f3\u30e9\u30a4\u30f3\u578b<\/h3>\n<p>\u4ed6\u65b9\u3067\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3067\u30c1\u30a7\u30c3\u30af\u3057\u305f\u5546\u54c1\u3092\u30d0\u30fc\u30b3\u30fc\u30c9\u3084NFC\u3092\u7d4c\u7531\u3057\u3066\u8aad\u307f\u53d6\u308a\u3001\u30a2\u30d7\u30ea\u3067\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3057\u305f\u308a\u3001\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3057\u305f\u5546\u54c1\u60c5\u5831\u306b\u57fa\u3065\u304d\u3001\u5e97\u8217\u3067\u306f\u306a\u304fEC\u3067\u8cfc\u5165\u3055\u305b\u308b\u3068\u3044\u3063\u305fOffline to Online\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3082\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u306f\u3001\u9001\u5ba2\u3067\u306f\u306a\u304f\u3001\u5e97\u8217\u3084\u5546\u54c1\u306a\u3069\u306e\u30c7\u30fc\u30bf\u306e\u9001\u4ed8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\nFacebook\u3084LINE\u306a\u3069\u306eSNS\u306b\u5e97\u982dPOP\u304b\u3089\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3082\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30c4\u30fc\u30aa\u30f3\u30e9\u30a4\u30f3\u578b\u306e\u9001\u5ba2\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001\u5e97\u8217\u3078\u306e\u304a\u5ba2\u69d8\u306e\u8a2a\u554f\u3092\u7121\u99c4\u306b\u3057\u306a\u3044\u3053\u3068\u3002\u6301\u3061\u5e30\u308b\u3053\u3068\u306e\u96e3\u3057\u3044\u5546\u54c1\u3092\u914d\u9054\u3057\u305f\u308a\u3001\u5728\u5eab\u304c\u306a\u3044\u5546\u54c1\u3067\u3082EC\u3067\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u305f\u308a\u3001\u305d\u3082\u305d\u3082\u30ec\u30b8\u304c\u6df7\u3093\u3067\u3044\u305f\u305f\u3081\u306b\u8cfc\u5165\u3092\u3042\u304d\u3089\u3081\u305f\u3001\u3068\u8a00\u3063\u305f\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u3082\u304a\u5fdc\u3048\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u69d8\u306a\u60c5\u5831\u9023\u643a\u3001\u60c5\u5831\u6d3b\u7528\u306e\u65b9\u6cd5\u3082\u5c11\u3057\u305a\u3064\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u6a5f\u80fd\u3092\u9650\u5b9a\u3057\u3066\u8003\u3048\u305f\u5834\u5408\u306b\u306f\u3001O2O\u3068\u3044\u3046\u6a5f\u80fd\u3084\u6982\u5ff5\u306f\u307e\u3060\u307e\u3060\u3044\u305f\u308b\u6240\u3067\u4f5c\u3089\u308c\u3001\u958b\u767a\u3055\u308c\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u3082\u529b\u3092\u5165\u308c\u3066\u3044\u304f\u3079\u304d\u5206\u91ce\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<a href=\"\/\/ec-orange.jp\/download-w1\/\"><img src=\"\/\/ec-orange.jp\/common\/images\/img-wpdl-needs@2x.png\" alt=\"\" class=\"aligncenter size-full\" \/><\/a>\n<h2>PR\uff1aEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30d1\u30c3\u30b1\u30fc\u30b8\u300cOrange EC\u300d\u3067\u306f\u304a\u5ba2\u69d8\u306bEC\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u304a\u4f1d\u3048\u3057\u3066\u3044\u307e\u3059<\/h2>\n<p><a href=\"https:\/\/ec-orange.jp\/\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/10\/Orange_EC_bnr.jpg\" alt=\"\" width=\"1024\" height=\"341\" class=\"aligncenter size-large wp-image-17386\" \/><\/a><\/p>\n<p>>>\u304a\u554f\u5408\u305b\u306f<a href=\"https:\/\/ec-orange.jp\/contact\/\">\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n<div class=\"editer clearfix\">\n<h5>\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u305f\u4eba<\/h5>\n<div><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ec-orange.jp\/ec-media\/wp-content\/uploads\/2017\/05\/thumnail_sasaki.png\" alt=\"\" title=\"thumnail_sasaki\" width=\"100\" height=\"100\" class=\"aligncenter size-full wp-image-12015\" \/><\/div>\n<h6>\u4f50\u3005\u6728\u3000\u30b4\u30a6<\/h6>\n<p>\u5927\u624bSier\u3084\u3001EC\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3067\u306e\u7d4c\u9a13\u3092\u6d3b\u304b\u3057\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3084\u98df\u54c1\u306a\u3069\u306e\u5404\u7a2e\u5546\u54c1\u30b8\u30e3\u30f3\u30eb\u304b\u3089\u3001\u30d0\u30c3\u30af\u30aa\u30d5\u30a3\u30b9\u3001IT\u30a4\u30f3\u30d5\u30e9\u7cfb\u307e\u3067\u5e45\u5e83\u304f\u57f7\u7b46\u304c\u53ef\u80fd\u3002web\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u8b1b\u5e2b\u3084\u3001\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3001\u63a1\u7528\u7cfb\u30e1\u30c7\u30a3\u30a2\u306e\u7de8\u96c6\u9577\u306a\u3069\u3082\u8acb\u3051\u8ca0\u3063\u3066\u3044\u308b\u3002\u8da3\u5473\u306f\u76c6\u683d\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u300cO2O\u3063\u3066\u3001\u305d\u3082\u305d\u3082\u4f55\uff1f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306a\u308b\u306e\uff1f\u300d \u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u3002 O2O\u306f\u3046\u307e\u304f\u4f7f\u3046\u3068\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u9ad8\u3044\u52b9\u679c\u306e\u898b\u8fbc\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002 \u3068\u306f\u3044\u3048\u3001 \u305d\u3082\u305d\u3082O2O\u3063\u3066\u308f\u304b\u308b\u3088\u3046\u3067\u308f\u304b\u3089\u306a\u3044 \u5b9f\u969b\u3001\u3069\u3093\u306a\u4e8b\u4f8b\u304c [&hellip;]","protected":false},"author":2,"featured_media":17178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,1208],"tags":[179,312,600],"_links":{"self":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/8440"}],"collection":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8440"}],"version-history":[{"count":1,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/8440\/revisions"}],"predecessor-version":[{"id":22205,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/posts\/8440\/revisions\/22205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=\/wp\/v2\/media\/17178"}],"wp:attachment":[{"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec-orange.jp\/ec-media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}